SmartTouch®’s Digital Expertise and Background

Backed by more than 30 years of combined real estate marketing experience developing digital marketing strategies for hundreds of clients, Alan Daniel and Robert Cowes started SmartTouch® Interactive with a focus on delivering services that matter the most; cost effective lead generation programs that help home builders realize a larger return on marketing investment.

SmartTouch® Interactive set a new standard as a single-source provider of interactive agency services and real estate eMarketing solutions, SmartTouch®. With thousands of real estate eMarketing platform users, the SmartTouch® perspective is technology based and metric focused.

The SmartTouch® team spent the past five years producing and managing over $30 million in lead generation budgets and producing websites and email campaigns that have resulted in over 500,000 leads and nurtured over 100,000 leads, resulting in over $1 billion dollars in real estate sales.

The SmartTouch team’s expertise spans a wide array of skills required to successfully go to market optimizing the use of the multiple communication channels used by home buyers:

  • Strategic Planning
  • Digital Strategy
  • Brand Development and Management
  • Web Development
  • Mobile Strategy
  • Interactive Media Buying/Management
  • Email Marketing
  • Search Engine Optimization
  • Search Engine Marketing
  • CRM Implementation
  • Custom Software Development
  • Reporting and Analysis

We have developed real estate digital marketing solutions that combine the strength of the brand with engaging content to inspire customers to take action. With our combined years of experience, we have tested and tried almost every tactic and know how to build digital marketing campaigns that deliver results for the client. Our expertise is not in one specific area, but in developing holistic digital marketing programs that integrate brand development, online and offline tactics, collateral and the sales environment.

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Our Affiliations

American Marketing Association
Building Industry and Land Development Association
Home Builders Association of Greater Austin
National Association of Home Builders
Texas Association of Builders