Strategic Planning

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Home Builder and Real Estate Marketing Strategic Planning Services

It is the age of information over abundance, which means real estate marketers must look for new ways to rise above the tidal wave of noise in order to turn marketing budgets into revenue. Sales and marketing teams have to shift their focus to a more scientific marketing approach, using data and a strategic real estate marketing plan to better understand the customer and build new marketing programs that deliver predictable performance and deliver a greater ROI for each marketing dollar spent.

SmartTouch has developed a proven predictable performance model that incorporates the best interactive marketing tactics that should be used for the budget available and how best to execute those tactics to get optimal results. The success of our scientific approach to developing strategic real estate marketing programs and executing on budget has been proven time and again with our clients.

Our Affiliations

American Marketing Association
Building Industry and Land Development Association
Home Builders Association of Greater Austin
National Association of Home Builders
Texas Association of Builders