Real Estate digital display advertising allows the home builder or community to weave in brand elements, lifestyle messaging and product offering to drive leads. While display advertising is more robust and serves a different tactical purpose than other interactive marketing, we are always evaluating and refining digital advertising campaigns to drive the best cost per lead ratio. The SmartTouch® team has extensive in-house experience managing real estate online marketing campaigns.
We have identified the top 10 builder listing websites and know their pros and cons based on the location and price point of our client. As we develop different campaigns for you, our experience allows us to build effective campaigns quickly with minimal experimentation. We measure every display campaign and provide a return on investment dashboard including, clicks, leads, conversions, tours, and sales.
For behavioral targeting, we also employ retargeting strategies to capture customers when they are using the web for other entertainment, shopping or research. Retargeting has been successful for our clients with a lower cost per lead than standard display advertising. We can also develop display advertising campaigns through national networks and match specific customer profiles and lifestyle behaviors.
Important to the overall strategy is the digital advertising campaign design and the nurturing that follows. With SmartTouch® as your partner, we develop complete strategies that nurture clients after they have “opted in.” Based on our knowledge of technology, we understand the importance of developing specific nurturing campaigns that are based upon customer interest, which is known by following the advertisement clicked. By using technology to provide the most relevant content to the consumer, we become buyer- centric as opposed to marketing en masse. The result is generating higher quality leads and improving sales conversions.
Leads + CRM + Marketing Automation = More Sales