Home buyers today are more empowered with information, which means sending them unwanted emails at the wrong time can actually result in the opposite of your desired goal. Our SmartTouch® Interactive real estate email experts produce over 500 real estate email marketing campaigns for our clients each year comprised of different programs and different email messaging within each program that are designed to target the home buyer with the right content at the right time, ensuring engagement and re-engagement through the home buying process. Each campaign ranges from simple text based emails or template based emails to more robust, custom campaigns with landing pages, unique forms and data collection. We manage all of these services with our in-house experts.
Our approach to direct real estate email campaigns is broken down into several key areas, and within each area, campaigns will vary in content and cadence. The main areas include:
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Through our research, we have developed a scientific approach to deploying the right cadence of messages for the type of email marketing program you may be employing. For example, a realtor cadence may be once per month staying top of mind or presenting a special offer. Re-engagement cadence might be three consecutive emails two weeks apart followed by a specific drip nurturing campaign once the lead engages with a sales agent. We recommend when buyer leads first engage to accelerate frequency of touch points during the initial three months, and maintaining presence with the consumer over a 12 month period.
Leads + CRM + Marketing Automation = More Sales