Home builder and real estate search engine optimization can be measured in many ways. The first step in measuring real estate SEO success is to understand the goals of the real estate or home builder organization. The best real estate SEO comes from deep integration of normal business processes with SEO best practices. Success can easily be measured by how optimized the content is that is originally created by stewards of the business. Although integration is key, at SmartTouch, real estate SEO experts primarily focus on several core metrics; increase ranking for targeted keywords, unique visitors to the site, unique visitors to pages created specifically for SEO, conversions on SEO traffic (leads, sales, etc.), and overall visibility/health of the site as measured by the raw number of keywords for which the site is ranked.
Tools we use for SEO measurement include:
And because home builder and real estate SEO services is one component of interactive web development, and often discussed after the original architecture and content development execution, we also perform our unique, and proven SmartTouch® SEO site audit to effectively develop keyword strategies. In addition to the site audit, we evaluate several factors when developing and constructing the keyword strategy including: budget, competition, existing SEO equity, market conditions, and absorption schedule. Using those factors we develop what we call your “SEO marketing mix.” The keyword strategy is at its core about evaluating what drives the highest number of searches and what is winnable based on your budget and your direct competition.
Leads + CRM + Marketing Automation = More Sales