What does a new construction buyer look for when searching for a home? If you want more data on home buyer trends, join us as Mary Kaye O’Brien, Zillow Director of Consumer Insights, presents how home buyers search and what influences their new home decisions. Robert Cowes, President and Co-Founder of SmartTouch®, will be hosting the live event.
Mary Kaye O’Brien Director of Consumer Insights, Zillow
Mary Kaye O’Brien is the director of consumer insights at Zillow and is responsible for the vast majority of Zillow’s research efforts. Mary Kaye has over 25 years of experience helping companies create holistic views of their customers and their brands and leveraging these insights to help drive decision-making and innovation across all aspects of the business. Previously, Mary Kaye was a vice president at Ipsos Research in Seattle, leading consumer research efforts on behalf of many innovative brands. Prior to her work at Ipsos, Mary Kaye was the director of brand and market research at Expedia, Inc. Mary Kaye holds a B.S. and M.A. in Psychology and has worked to advance the practice of market research within academics. Mary Kaye designed and taught a training series on strategic research planning on behalf of the American Marketing Association and also served on the Executive Advisory Board to develop a Master of Science in Marketing Research program at Pacific Lutheran University School of Business. The MSMR program began in 2014 and the first graduating class is this year.
Robert Cowes President and Co-Founder, SmartTouch Interactive
Robert Cowes is an award-winning software and interactive marketing company specializing in the unique needs of the real estate industry. In the past 6 years, the lead generation programs have generated over 500,000 leads and nurtured over 100,000 prospects that have led to over a billion dollars in sales. With deep expertise and a specialty in interactive marketing and results-driven lead generation campaigns, especially for the real estate industry, Robert designs and manages interactive marketing programs for builders and developers that consistently get results, generate leads, and elicit sales.