Mobile devices have quickly overtaken the use of laptops and desktops as we have all become increasingly connected, making mobile marketing and mobile app development a critical component of an effective real estate and home builder digital marketing strategy. Typically 15 percent of traffic to builder websites is access via a mobile device and most often people are trying to locate the builder or find a number to call. With that in mind, it is important to ensure both the integrity of the website is maintained as well as optimized for mobile display for home buyers to easily find directions and click to call.
The SmartTouch team has produced real estate mobile websites and mobile marketing strategies for our real estate and home builder marketing agency clients, both with responsive design if the desired art direction is compatible as well as separate mobile sites for our clients that choose this direction for ultimate ease of use, display of information and maintaining brand integrity.
Home buyers are also going to home builder mobile websites when reading an email and clicking through from their phone. At SmartTouch®, we implement best practices across all digital marketing tactics, including creating a mobile CSS design so if a customer opens a desktop designed email on his/her phone; a mobile friendly version is presented and subsequently a direct link to the home builders mobile site.
Mobile marketing is an important part of an integrated digital marketing strategy and our team has the expertise to help your organization design and develop:
Leads + CRM + Marketing Automation = More Sales