Four SmartTouch Interactive Clients Win Marketing Awards from the Austin Home Builders Association

May 15th, 2013

Three Home Developers and a Builder Honored for Outstanding Marketing — including a Website, Adwords Campaign, Email and Landing Page, and a Pre-Grand Opening Promotion

Austin, TX – May 14, 2013 – SmartTouch Interactive®, an interactive real estate marketing agency and CRM + Marketing Automation Software Service Provider, today announced that four of its marquee clients received awards at the Austin Home Builders Association’s 2013 Marketing and Advertising Excellence MAX Awards gala held on Saturday, May 11th in Austin.

The winners are:

Blackburn Communities, The Preserve at Mayfield. Won the Best Color Print Ad award in the Developer category for their Pre-Grand Opening Promotion.

Ash Creek Homes, The Grove at Falconhead. Won the Best Online Ad award in the Developer category for their Adwords Campaign.

CCNG, Inc., Spanish Oaks. Won the Best Website award in the Developer category for their Website.

Milestone Community Builders, Preston Village. Won the Best Email Message award in the Volume Builder category for their Email and Landing Page.

“We are pleased that our clients are not only gaining significant results from SmartTouch Interactive lead generation and real estate marketing solutions, but also are being recognized in our industry for their exceptional marketing campaigns,” said Robert Cowes, President and Co-Founder of SmartTouch Interactive. “These prestigious awards are further affirmation of the impact of high-quality marketing in the real estate industry.”

The annual Marketing and Advertising Excellence MAX Awards gala features the area’s best builders and outstanding professionals in the real estate industry.

About SmartTouch Interactive®

SmartTouch Interactive® is an interactive real estate marketing agency and CRM + Marketing Automation Software Service Provider. Backed by 30 years of experience developing lead generation programs for hundreds of clients, SmartTouch sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch. www.smarttouchinteractive.com

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SmartTouch Interactive Releases New Feature Set for SmartTouch CRM to Enable Sales and Marketing Teams to Improve Lead Tracking, Scoring and Reporting

May 8th, 2013

Austin, TX – April 22, 2013 – SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and real estate CRM software development company, today announced the availability of its SmartTouch CRM Spring 2013 release of new features, including a number of enhancements to editing, sending, tracking and reporting on sales and marketing campaigns.

The spring 2013 release offers SmartTouch Interactive customers a set of feature enhancements to the previously released SmartTouch CRM 2.5 software, including new date range search capabilities within SmartReports, new lead source tracking by date, and an exciting new Marketing Campaign Editor tool that enables marketers to easily create and edit new campaigns.  For real estate clients, the SmartLead Adapter now tracks leads that come from both Private Communities and New Home Feed.

This release also enables integration to the Advantage Route Systems (ARS), which allows all data entered by their sales team to push into their ARS account when they sign up a new customer, effectively skipping the manual entry by the accounting department. SmartTouch has the ability to make integrations like this possible within a wide range of back-end accounting or construction management platforms. If you are interested in learning more about SmartTouch Integrations, email us at support@smarttouchinteractive.com.

“We are excited to deliver a number of new enhancements to our growing customer base that enables them to further optimize their lead generation and management programs  with one of the most effective Marketing Automation and CRM solutions available in the market,” said Alan Daniel, CEO and Co-Founder, SmartTouch Interactive.

SmartTouch empowers sales and marketing teams with a comprehensive platform that includes CRM, marketing automation, and e-mail marketing and can be deployed as an entire SaaS solution or components can be deployed as needed to automate targeted, timely marketing campaigns, and to organize, direct and automate sales actions.  The SmartTouch solution provides a complete view of lead activity, optimization of lead management and lead nurturing to ensure no leads are left behind.

Robert Cowes, President and Co-Founder of SmartTouch® Interactive added, “We continue to focus on forward development and opportunities to quickly deliver new features that help our customers gain a significant competitive advantage in the markets they serve.  The SmartTouch platform and our marketing programs have proven again and again that we are enabling sales and marketing teams with the smart tools and tactics they need to target the right customer at the right time and achieve the greatest ROI for their marketing dollar spent.”

About SmartTouch Interactive®

SmartTouch Interactive is an interactive marketing agency with expertise in lead generation and online marketing that helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch. www.smarttouchinteractive.com

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SmartTouch Interactive Clients Up for Multiple Real Estate Marketing Nominations in Austin

May 7th, 2013

Austin, TX – SmartTouch Interactive®, an interactive real estate marketing agency and CRM + Marketing Automation Software Service Provider, today announced that five of its marquee clients have been nominated for a total of eleven awards in the Austin Home Builders Association Max Awards for Marketing and Advertising Excellence. The clients are:

  • Brohn Homes, Serene Hills
  • Blackburn Communities, The Preserve at Mayfield
  • Ash Creek Homes, The Grove at Falconhead
  • CCNG, Inc., Spanish Oaks
  • Momark Development, Gabardine at Shady Hollow
  • Milestone Community Builders, Preston Village

“We are proud to work with some of Central Texas’ most talented builders, supporting them with our proven lead generation and real estate marketing solutions,” commented Robert Cowes, President and Co-Founder of SmartTouch Interactive.

“We’ve seen amazing results using the SmartTouch platform and its proven interactive lead generation campaigns,” said Aaron Boenig, Principal and Founder of Brohn Homes. “We leverage information we’re getting through the lead tracking and PPC campaigns to make better marketing decisions on media buys and placement to improve our overall marketing ROI.”

Alan Daniel, CEO and Co-Founder of SmartTouch® Interactive stated, “It is exciting to work with companies that embrace using an interactive strategy to its fullest capabilities. Our clients are capitalizing on the market upswing and achieving significant results. It’s been a thrill to see record-setting campaign results achieved by leveraging the SmartTouch Platform. Our platform assures no lead gets left behind.”

Awards for which SmartTouch Interactive’s clients have been nominated include:

Best Color Print Ad (Developer)

Blackburn Communities, “The Preserve at Mayfield Ranch Pre-Grand Opening”

Best Color Print Ad (Builder)

Brohn Homes, “Brohn Homes Relocation Ad”

Best Website (Builder)

Milestone Community Builders, “Milestone Community Builders Website”

Brohn Homes, “Brohn Homes Website”

Best Website (Developer)

Blackburn Communities, “The Preserve at Mayfield Ranch Website”

CCNG, Inc., “Spanish Oaks Website”

Momark Development, “Gabardine at Shady Hollow Website”

Best Online Ad – Developer

Ash Creek Homes – The Grove at Falconhead Adwords Campaign

Best Email Message – Volume Builder

Brohn Homes, “Brohn Homes’ Guide to Buying in Austin”

Milestone Community Builders, “Preston Village Email & Landing Page”

Brohn Homes, “Serene Hills Reengagement Campaign”

The awards will be held Saturday, May 11th at the Renaissance Austin Hotel, beginning at 5:30 p.m. The event features the area’s best builders and outstanding professionals in the real estate industry.  Tickets can be purchased here.

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SmartTouch Interactive Strengthens Leadership Team with the Addition of New CTO, Ashok Reddy

March 4th, 2013

Austin, TX – March 5, 2013 – SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and real estate CRM software development company, today announces  the expansion of its leadership team with newly appointed Chief Technology Officer, Ashok Reddy.  Ashok is a seasoned, performance oriented information technology executive with over fourteen years of experience in information technology management within Fortune 500 and management consulting companies.

“Ashok has been instrumental in our product development and customer implementations success, operating as a consultant for SmartTouch for more than a year now,” said Alan Daniel, CEO and Co-Founder, SmartTouch Interactive.  “We are pleased to have him join us full time, heading up the strategic direction of our SmartTouch platform and utilizing his extensive background in enterprise architecture, application portfolio and systems integration to ensure the continued innovation of our CRM and Marketing Automation solutions.”

Prior to joining SmartTouch Interactive, Ashok has served in a number of roles as innovative leader and expert liaison between business management and technology groups.  During his prior role as President, of LandmarkIT solutions, he has helped a number of companies by providing interim CIO / CTO support for business units, deploying cost effective business solutions and global shared services that maximize business value, leveraging strategic on/off shore sourcing for information technology work and business processes and managing overall technology spend and strategic enterprise wide initiatives.

“It is my pleasure to join the SmartTouch team as Chief Technology Officer and to support the company’s mission to provide a single integrated solution for sales and marketing leaders to more effectively track, measure, nurture and convert prospects into customers to grow their businesses,” said Ashok Reddy.  “This is an ideal opportunity to expand upon the work I’ve already done with the SmartTouch team as a business solutions consultant and put my years of IT strategy and development expertise to work for an exciting and growing organization.”

About SmartTouch Interactive®

SmartTouch Interactive is an interactive marketing agency with expertise in lead generation and online marketing that helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch. www.smarttouchinteractive.com

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15 Marketing Ideas for New-Home Sales

February 8th, 2013

Position your company to make the most of the recovery with these tips, garnered from sales and marketing professionals at this year’s International Builders’ Show.

By: Clarie Easley | www.builderonline.com
While the housing market’s recovery is undoubtedly a welcome development for home builders, at an education session titled “50 Marketing Ideas in 90 Minutes,” held at this year’s International Builders’ Show, it was clear that the upswing is bringing on challenges of its own. After years of pared-down marketing efforts—during which time social media exploded into a major player on the marketing scene and shoppers increasingly took their searches online—many builders are facing a brave new world of new-home sales strategies.
To help ease the transition, a panel of sales and marketing specialists, including Robert Cowes, president at Smarttouch Interactive; Alan Daniel, CEO at Smarttouch Interactive; Jennifer Hurt, principal at Ingenuity Group; Lianne McOuat, vice president at Partnership Marketing; and David Miles, president at Miles BrandDNA, looked back on their own experiences and turned to the audience for best practices both old and new. Here are the takeaways:

Website Design
  • Think of your marketing plan as a solar system and your website as the sun, the panelists suggested. Your marketing efforts around the Web, including social media, email campaigns, and other venues, should all direct shoppers back to a well-planned site.
  • Don’t offer site visitors the whole story, since that allows them to make a decision without you ever having the chance to contact them. Instead, hold some information back, such as pricing, and experiment with different calls to action to harvest email addresses or phone numbers to enable your sales team to follow-up with prospects.
  • For the same reason that most builders wouldn’t trust your average freelance writer to hang drywall, panelists suggested hiring professional writers to write website content; builders should also have their writers create content for blogs, Facebook, LinkedIn, email blasts, and other outlets.
  • Make sure your online ads are staying in front of prospective buyers by placing “cookies” on their computer when they visit your site. Those cookies will then track the next few sites they visit—which are likely to be sites they visit often—and place your ads on those sites when they visit them again.
  • Incorporate a form into your website to garner information on what shoppers are looking for in a home. (How many beds and baths? Do they want a formal living room?) Then email them floor plans that fit their criteria.
Branding
  • According to a study of new-home buyers, five years after Lennar customers purchased a home, they couldn’t identify who their builder was, “but they know what kind of car they drive,” one panelist pointed out, emphasizing that builders need to look to other industries for good examples of how to stay visible to customers to better establish a brand reputation.
  • Decide what message you want your brand to be most associated with, and then ensure that message is conveyed at every interaction a customer has with your company.
  • Rather than fight the reality that people use model homes for decorating ideas, embrace it by redecorating one room in your model each month to keep people coming back while establishing your brand as a leader in design. Send out an email blast with a photo of a corner of the room, and then make people come into the model to see the rest.
  • Don’t underestimate the power of philanthropy.
Video
  • “With the value of using video today, we as builders should do something cool,” one panelist noted, adding that last year, 456.6 million content videos were watched and 105.4 billion video ads were viewed. Viewers spent 2.5 times more time watching personally relevant short form videos compared with other videos.
Targeting
  • Tap into professional organizations such as young professionals groups, medical professional organizations, and teachers associations by offering a networking lunch at your model homes and collecting business cards for a raffle. “These are people who have a career and a paycheck,” making odds better that they will be in a position to buy, one panelist noted.
Working with Realtors
  • Stay top of mind with local Realtors by sending sales teams to the Realtor offices to be a part of their weekly meetings.
  • Since Realtors are an excellent source of qualified leads, treat them as a customer and educate them on how you build and the value your homes offer.
  • Don’t waste money targeting all Realtors, since “90% of the business comes from 10% of the Realtors,” one participant noted.
  • Consider hosting a monthly lunch group for the top Realtors in your area at your model homes to give them a chance to become familiar with your product and learn about any new communities or floor plans you offer.

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SmartTouch Interactive Announces Partnership with New Home Feed at International Builders Show

January 21st, 2013

The two companies team up to improve lead management for real estate builders and developers

Austin, TX – January 22, 2013 – Breaking News from the NAHB International Builders Show: SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and CRM software development company, today announced it has teamed up with New Home Feed, the widest network of paid and free syndicated real estate listing sites, developing the Smart Lead Adapter™, an XML plug-in to automate lead capture and data entry.

New Home Feed is using the new Smart Lead Adapter™ from SmartTouch®CRM, a lead generation, email and marketing automation platform, which captures leads from New Home Feed’s third party sources and auto populates them into the SmartTouch® CRM system.  This eliminates double data entry and leverages the SmartTouch® Platform lead scoring and nurturing capabilities.  When leads are received through New Home Feed’s network of syndicated listing sites — such as Zillow.com, Trulia.com, Homes.com –they are immediately and automatically entered into the SmartTouch® databases and distributed to the appropriate community sales agents.

“The Smart Lead Adapter™ is the most recent example of technology we have developed to assist New Home Feed and its clients,” said Robert Cowes, President and Co-Founder, SmartTouch® Interactive. “We’ve worked with New Home Feed for several years, continuously creating ways to maximize ROI on leads generated through their network.” Clients who will immediately use the New Home Feed XML plug-in include Braselton Homes, Brohn Homes, MileStone Homes, Idea Homes, and The Preserve at Mayfield Ranch.

“Our partnership with SmartTouch® Interactive has added tremendous value for the builders and developers who use our services,” said Rick Phillips, President of New Home Feed.  “The Smart Lead Adapter™ makes the process of selling homes more efficient, shortening the sales cycle and saving time for builders, developers and agents.”

The Smart Lead Adapter™ empowers builder and real estate sales teams with a complete view of lead activity from real estate listing sites through SmartTouch® CRM and Marketing Automation. Leads gathered from third party sites are fed into the SmartTouch® CRM system, allowing builders and developers to leverage data by developing more targeted automated lead nurturing email campaigns.

The SmartTouch® Platform is a turnkey solution for builders and developers without a current lead management system in place, providing valuable insight into their advertising investment on these third party websites.  Builders and developers who use the SmartTouch® Platform can then easily use this information to achieve higher ROI by leveraging lead nurturing campaigns, which have been proven to reengage 20-30 percent of leads and potential buyers that typically go untouched.

Robert Cowes, President and Co-Founder of SmartTouch Interactive added, “The lead adapter is a turnkey plug and play solution that further strengthens the SmartTouch® Platform and assures that leads from some of the top real estate listing sites are captured, scored and nurtured.  The tool gives real estate builders and developers a competitive advantage and helps them ensure their sales and marketing teams stay in front of leads and never leave a lead behind.”

About SmartTouch® Interactive

SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs and lead management system, SmartTouch® Platform.   The SmartTouch® team’s expertise in lead generation and online marketing helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch® sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch®. http://www.smarttouchinteractive.com

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SmartTouch Interactive CEO Alan Daniel Featured Speaker at National Association of Home Builders International Builders Show

January 17th, 2013

Interactive Real Estate Marketing Expert to Lead “50 Marketing Tactics in 90 Minutes”

Austin, TX – January 17, 2013 – SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and CRM software development company, today announced that CEO and co-founder Alan Daniel is a featured speaker at this month’s National Association of Home Builders International Builders Show in Las Vegas, NV.

Daniel will lead an educational session entitled “50 Marketing Tactics in 90 Minutes: Get the Latest Best Practices” Thursday morning, January 24th beginning at 8:30 a.m.

“In today’s digital world, if you’re not aggressively using technology to market yourself and make your sales process more efficient, you’re not going to survive,” said Alan Daniel, CEO and Co-Founder, SmartTouch Interactive. “It’s that simple.”

This high-energy 90-minute session will cover 50 best practices in online real estate marketing. Topics which will be explored include social media, Google, creating a more engaging website, effective email marketing, Search Engine Optimization and marketing automation tools.

“Homebuilders and their Marketing Executives who are looking for proven marketing ideas that they can implement immediately will get tremendous value from this session,” Daniel says. “They’ll get to hear from four real estate marketing experts who know how to use the latest online tools to make sales explode.”

An accomplished entrepreneur and sales and marketing specialist, Alan Daniel has a proven track record of creating innovating marketing solutions for the real estate industry. He is co-founder and CEO of SmartTouch Interactive, one of the top lead generation and marketing services companies in North America.   In his role, he oversees business development, strategic partnerships, investor relations and finance.

Prior to co-founding SmartTouch Interactive and the company’s flagship product, SmartTouch® CRM, a lead management and email marketing CRM platform for real estate, he helped LandsofAmerica.com triple their business. Working with low-density developers, advertising agencies and rural realtors, Daniel drove lead generation using online advertising and search engine marketing tactics. He also developed interactive marketing solutions for high-end luxury condo developers in Chicago, including MetroSceneTV.com, a television program showcasing the city’s hottest properties.

Other participants in the IBS session “50 Marketing Tactics in 90 Minutes” include Jennifer Hurst of the Ingenuity Group, Lianne McQuat of McQuat Partnership, and David Miles of Miles Strategic DNA.

About SmartTouch Interactive®

SmartTouch Interactive is an interactive marketing agency that provides proven lead generation programs and lead management system, SmartTouch® Platform.   The SmartTouch team’s expertise in lead generation and online marketing helps firms that require a multi-touch sales cycle create demand for products and services and grow their businesses with customized, interactive lead generation programs and lead cultivation. Backed by 30 years of experience developing lead generation programs for hundreds of clients, SmartTouch sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch. www.smarttouchinteractive.com


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SmartTouch Interactive Launches SmartTouch 2012 Winter Release with Smart Reports to Help Sales and Marketing Teams Address and Report on Key Operating Metrics

January 4th, 2013

New SmartTouch 2012 Winter Release Enhances the Power of the SmartTouch Real Estate Marketing Automation & CRM Platform for Real Estate Builders and Developers

Austin, TX – January 8, 2013 – SmartTouch Interactive®, an interactive real estate marketing agency and real estate marketing automation and home builder CRM software and services company, today announced the release of its new SmartTouch 2012 Winter Release, which introduces the new SmartReports module.  The release of SmartReports provides a series of 17 + industry reports that are commonly used by builders and developers in assessing sales and marketing efforts and offers enhanced data tracking that any sales and marketing team, to make more informed business decisions about their sales and marketing programs.  Now for the first time SmartTouch customers can utilize a system and process to instantly get weekly reports on traffic to communities, pipeline reporting, marketing analysis, sales conversions, email drip campaign, lead nurturing assessments and much more with a single click. The SmartTouch 2012 Winter Release includes 12 additional enhancements to the product.

Aaron Boenig, Owner, Brohn Homes and SmartTouch Interactive client, commented, “We recently launched new marketing programs for our newest community in Serene Hills featuring new homes for sale in Lakeway, and with the help of the new SmartReports available in the SmartTouch platform, we’re able to have instant access to key data that tells us exactly what is in our sales pipeline, what tours have been completed, and more importantly all new leads and specific lead interests that enables our sales team to engage clients at the right time with the right information.  The reports are important touchpoints for tracking and sharpening our business operations.”

A number of newly added SmartReports features enhance the user’s experience in creating and editing reports, including report viewing, sharing and extracting data, all of which is tied to the individual’s specific user profile.  Platform users will also enjoy a number of 1 Click Reports that make it easy to quickly pull important data such as sales status, contact type, communities toured, pipeline status, lead source and more.

Robert Cowes, President and Co-Founder of SmartTouch® Interactive added, “The new SmartReports module further strengthens the SmartTouch suite and assures that real estate developers and builders have fingertip access to critical data that enables them to track sales and marketing progress as well as make better business decisions based on real-time information.  The variety of reports available gives real estate builders and developers a competitive advantage by helping them gain important insight that ensures their sales and marketing teams are always on target.”

Additional SmartTouch Platform enhancements include:

  • Tour Traffic and Feature Reports: A new way to track traffic! Real estate clients can now track multiple tours for multiple communities in one new tab titled Tours at the record level. The new Tours tab is also connected to new Tour fields and Tour SmartReports.
  • Improvement to User Flow and Features: Including improving user flow in a number of areas to improve ease of use and quicker reporting functionality.
  • Reporting Table Enhancements: Changes to reporting tables and user interface create more exposure of contact and campaign intelligence data
  • New Resource Center: Added a resource center module where Help Files and release notes are now available. Coming soon: new training videos and helpful resources and documentation on procedures.

About SmartTouch Interactive®

SmartTouch Interactive is an interactive marketing agency with expertise in lead generation and online marketing that helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch. www.smarttouchinteractive.com

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Blackburn Communities Hires SmartTouch Interactive for Complete Sales and Marketing Software and Services for the Community Launch of The Preserve at Mayfield Ranch

December 17th, 2012

SmartTouch Develops Brand Identity and Website for New Round Rock Homes Master Planned Community

Austin, TX – December 18, 2012 – SmartTouch Interactive®, an interactive real estate marketing agency and real estate marketing automation and home builder CRM software and services company, announced today that Blackburn Communities selected SmartTouch Interactive as its agency of record and to use the SmartTouch Platform for all of its marketing efforts surrounding the launch and ongoing promotions of their new community, The Preserve at Mayfield Ranch.

Blackburn Communities has also employed the SmartTouch team to develop the The Preserve at Mayfield Ranch’s brand identity, all marketing collateral and the website, as well as provide consulting and guidance on go to market strategies.  The Preserve website will launch later this month along with several lead generation programs to drive new round rock homes sales.

“We chose to work with the SmartTouch Interactive team because of the company’s extensive real estate marketing experience and their impeccable references,” said Chris Wales, Director of Sales and Marketing for Blackburn Communities.  “It is evident that the SmartTouch organization has made a key difference in helping several area builders reach and exceed key sales growth goals.”

The Preserve at Mayfield Ranch is a new gated, master-planned community featuring an urban lifestyle and modern home designs just twenty minutes from Downtown Austin in the highly coveted Round Rock Mayfield neighborhood.   Located at the intersections of highways 1431 and I-35, The Preserve is easily accessible and literally at the crossroads of three of the fastest growing cities in Central Texas, Round Rock, Cedar Park and Georgetown.   The community is being developed by Blackburn Communities, a well-known and respected real estate development company with extensive success in the Southern United States.

David Blackburn, President of Blackburn Communities, commented, “Few marketing and sales agencies can claim such an impressive track record as the SmartTouch Interactive group.  Based on their digital marketing recommendations, we’ve already begun building an extensive database of potential buyers.”

“We are thrilled to help launch this exciting new community and build integrated sales and marketing programs that leverage proven lead generation programs and marketing strategies to increase new home sales,” said Robert Cowes, President and Founder of SmartTouch Interactive.

About Blackburn Communities

Blackburn Communities is a real estate development company and builder with extensive experience in the development of master planned communities, senior housing, and student housing throughout the Southern United States.  With each community developed, Blackburn Communities provides innovative designs in superior locations with exceptional craftsmanship and customer service at a remarkable price.

Blackburn Communities recently successfully completed and sold out the Oaks at Wildwood development in Georgetown, Texas; which was recognized as the Community of the Year for the Greater Austin Area in both 2009 and 2010 by the National Association of Home Builders.

Contact:

Chris Wales
Sales Director
The Preserve at Mayfield Ranch
512-733-2222
Cwales@preserveatmayfieldranch.com

About SmartTouch Interactive®

SmartTouch Interactive is an interactive marketing agency with expertise in lead generation and online marketing that helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch. www.smarttouchinteractive.com

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Cordillera Ranch, Exclusive San Antonio, Texas Master Planned Community Selects SmartTouch Interactive for Comprehensive Sales and Marketing Management Software

December 3rd, 2012

San Antonio Luxury Homes Master Planned Community Engages SmartTouch for Real Estate Marketing Expertise and Proven Results Driven Lead Generation Programs

Austin, TX – December 4, 2012 – SmartTouch Interactive®, an interactive real estate marketing agency and real estate marketing automation and home builder CRM software and services company, announced today that Cordillera Ranch, a San Antonio Luxury Homes Hill Country master planned community, has selected SmartTouch Interactive for its complete sales and marketing automation platform, SmartTouch and to provide direct e-marketing campaigns.  Cordillera Ranch has also enlisted the help of the real estate marketing experts at SmartTouch to provide Website maintenance, SEM, and automated lead nurturing programs to help keep Cordillera Ranch engaged with potential clients.

“We chose SmartTouch Interactive because of the company’s specialization in real estate marketing and its ability to serve to our unique needs with the SmartTouch Sales and Marketing Management software,” said Charlie Hill, VP Marketing and Development, Cordillera Ranch.  “We have already seen tremendous success from the results-driven lead generation programs that the SmartTouch team has produced for us.”

Cordillera Ranch is an exclusive, luxury master-planned community minutes from San Antonio, Texas that offers the very finest in amenities and resort-style living on 8,700 acres of along the Guadalupe River.  Among the amenities, The Clubs of Cordillera Ranch, which comprise seven member only clubs combined into one membership that provide an extensive array of outdoor activities, adventure and community, including an acclaimed Jack Nicklaus Signature golf course, fishing, tennis and equestrian facilities, sporting clays, and more. Nearly 1,100 home sites have been sold to date and there are over 1,200 people that call Cordillera Ranch home.

Alan Daniels, commented, “Cordillera Ranch is a one-of-a-kind community and one of the most successful luxury master planned communities in North San Antonio and the surrounding Central Texas area.  We are honored to work with Cordillera Ranch and to lend our real estate sales and marketing expertise as well as provide our comprehensive sales and marketing automation solutions to work to help them continue to build on their success as they move to the next phase in their development.”

About SmartTouch Interactive®

SmartTouch Interactive is an interactive marketing agency with expertise in lead generation and online marketing that helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch. www.smarttouchinteractive.com

About Cordillera Ranch

Cordillera Ranch is an 8,700-acre master planned residential community located north of San Antonio in the Texas Hill Country. The community offers its residents on-site recreational opportunities and boasts 1 to 10-acre homesites as well as villas on ¼ -acre sites, with some properties including Guadalupe River frontage or hilltop views of 25 miles into the horizon.  Cordillera Ranch is being developed by DH Investment Company.    Since 1983, DH Investment Company has developed high-end residential communities and commercial properties in Texas and Louisiana. www.cordilleraranch.com

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