Austin, TX — February 16, 2010 – SmartTouch Interactive announced today that Fite Shavell & Associates, a locally owned and operated real estate broker in Palm Beach, has signed with the firm for its single platform for CRM and marketing automation. Fite Shavell will leverage SmartTouch Interactive flagship solution, SmartTouch™ CRM, for end to end management of their contacts and prospects, online property listings inventory, and email marketing campaigns.
Fite Shavell & Associates specializes in luxury Palm Beach homes for sale and has engaged SmartTouch Interactive to help it create full visibility of its market and prospects with an integrated CRM and marketing automation solution that enables them to better manage business growth and new opportunities. The company will also use SmartTouch™ CRM to provide its brokers with a lead management tool combined with a commercial email platform that will help improve overall communications with their prospects.
Sellers working with Fite Shavell also benefit by working with a company that exceeds real estate marketing standards and embraces the latest technology to give their sellers the greatest advantage. With SmartTouch™ Inventory Manager, sellers have full visibility of the marketing of their home as well as continuous progress updates from its alert system.
“With SmartTouch Interactive more than 30 years of combined real estate marketing experience, and the ability to deliver an integrated platform, it was an obvious decision for us to take this next step in improving our CRM and demand generation capabilities for our brokers,” said David Fite, Principal, Fite Shavell & Associates. “No other solution brings together a content management system, commercial email marketing platform, inventory management and marketing automation into a single powerful solution.”
“Having worked with Fite Shavell & Associates to produce its brand, website and SEM/SEO lead generation program, the company stands out as an industry leader when it comes to embracing the Internet to drive leads and lead management for its brokers,” said Robert Cowes, President and Co-Founder, SmartTouch Interactive. “By implementing a single platform for both CRM and marketing automation this puts yet another arrow in the company’s quiver as it continues to attract the most accomplished realtors to its roster.”
About Fite Shavell & Associates
Fite Shavell & Associates is a locally owned and operated real estate broker in Palm Beach, with national experience and a global approach to buying and selling residential real estate. Our unique approach combines the flexibility and traditional values of local leadership with decades of experience in a range of neighborhoods, property types and deal structures in some of the country’s most sought-after luxury real estate markets. Through a commitment to personalized service, expert guidance and absolute integrity in our professional actions, Fite Shavell & Associates places the customer’s needs first and creates a clear advantage for buyers and sellers within the markets we serve.
About SmartTouch Interactive
Demand Gen™ Partners helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 10 years of experience in developing demand generation programs for 100s of clients, SmartTouch Interactive sets a new standard with lead generation programs and a CRM solution that integrates sales and marketing automation in one platform, SmartTouch™ CRM.
Helping Companies Grow their Business STI and Austin Board of Realtors & Home Builders Association
Monday, February 1st, 2010By: Robert Cowes, President and Co-Founder, SmartTouch Interactive
Helping companies grow their business through smart leads, smart touches and smart marketing automation
The Austin Board of Realtors and the Home Builders Association of Greater Austin sponsored a 2010 housing and economic forecast event on Wednesday, January 13, 2010. The event was held at the University of Texas’ AT&T Executive Education and Conference and brought together approximately 500 people in the real estate and business community, plus local and state officials.
State and local experts addressed the housing market, jobs and overall economic development. According to MetroStudy, Austin is the strongest in economic and housing fundamentals among the 40 housing market it tracks across the country. Elton Rude, the Austin director of the housing research firm, stated “when the economy improves, Austin will be one of the first markets that shows stronger growth in its housing market.” Rude also said that an increase in home starts, as many as 7,000 are possible this year – up from the 6,490 homes in 2009.
What does this mean for local real estate builders and developers? 90 percent of home buyers go to the Internet first to research buying a new home. With over 20 production builders in the Austin area vying for 7,000 new home buyers, builders in this and all markets need to embrace and invest in the Internet and email marketing programs. It is vital to have the right tools in place to increase conversions in order to earn a piece of the market share in these extremely competitive times.
Furthermore, all 8800+ members of the Austin Board of Realtors (ABOR) are on email – builders and developers need a commercial email platform that allows them to send to all realtors on the association list. With a solution like this in place, builders and developers can keep ABOR members or any realtor association informed of new inventory, price changes, incentives, and even develop an electronic loyalty program with their top producers.
Those driven to succeed in this market will embrace a new approach to marketing automation and CRM – smart marketing automation that connects sales, the website, and day-to-day marketing activities.
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