Austin, TX – January 28, 2011 – SmartTouch Interactive, the providers of the integrated CRM and Marketing Automation platform, SmartTouch®, announced today that Mobile Health Expo, the premier event dedicated to the convergence of mobile technology and healthcare, will use the SmartTouch Marketing Automation and E-Mail Marketing solutions as part of its strategy to drive repeat attendance and market the event to new attendees.
Mobile Health Expo is focused on the merging of technology and medical care to bring increased efficiency and new revenue streams to the medical community. To help the organization increase awareness of the Expo and continue to grow, they are implementing the SmartTouch solutions to create and launch dynamic, effective e-campaigns that keep past attendees informed of the annual events as well as conduct outreach to encourage new participation. The organization will also use SmartTouch to help it better track new prospects for sponsorship and exhibitors throughout the sales cycle.
“We chose to work with the SmartTouch team because of their deep expertise in marketing automation as well as lead generation and conversion,” said Wendy Thomas, Founder and CEO, Mobile Health Expo. “SmartTouch Marketing Automation and E-Mail Marketing are intuitive, easy-to-use solutions that enable our organization with the tools we need to not only help us communicate with our attendees from past shows, but also grow attendance with targeted, timely communications that will help us quickly build on our current momentum.”
“This is a great opportunity for SmartTouch Interactive to work with such an innovative organization to support the Mobile Health Expo and their work to bridge the mobile technology and healthcare industries,” said Alan Daniel, CEO and Co-Founder, SmartTouch Interactive. “We look forward to putting our SmartTouch solutions to work for them and helping them build a strategy that will maximize the effectiveness of their e-marketing programs and drive the event’s growth.”
About Mobile Health Expo
Mobile Health Expo is the only event focusing on the convergence of mobile technology and healthcare across the entire mobile health ecosystem, including mhealth, telemedicine, wireless and connected health. Mobile Health Expo is designed to catalyze the discussions, partnerships, visions and public policy debates in order to move mobile health into the future. The event focuses on eight market drivers: ageing at home, disease management, health inclusion for developed and developing countries, provider education, patient education, healthcare gaming, mobile wallets and benefits. Visit www.mobilehealthexpo.com to learn more.