Commentary

Unleashing the Power of Digital Marketing for Build-to-Rent Communities

January 18, 2024

As the continuing surge in demand for both single and multi‑family rental properties creates new challenges and new opportunities in …

Building a Successful Team in Real Estate Marketing: People on the Move – Kelly Dugas

January 12, 2024

In the ever‑evolving landscape of real estate marketing, the talented team at SmartTouch® Interactive continues to produce award‑winning creative and …

SMARTTOUCH® TEAM JOINS BLACKBURN HOMES AT GEORGETOWN, TX GRAND OPENING

November 17, 2023

The Heights at San Gabriel, a Blackburn Homes community in Georgetown, TX recently hosted their two‑day Grand Opening event showcasing …

Ribbon Cutting for River Camp at Wolf Ranch

June 22, 2023

Our team from SmartTouch® attended the ribbon cutting for the Grand Opening of the newest addition to the resort‑style amenities …

SMARTTOUCH® VISITS WOLF RANCH AND GOES TO CAMP

April 27, 2023

The month of April is always a marathon as we prepare and present Quarterly Marketing Reports for our agency clients. …

THAT’S A WRAP! SMARTTOUCH® INTERACTIVE REFLECTS ON ANOTHER SUCCESSFUL 2023 NAHB INTERNATIONAL BUILDERS’ SHOW®

February 8, 2023

SmartTouch® Interactive President and CEO, Robert Cowes, hit the stage twice at the annual NAHB International Builders’ Show® in Las …

OH, WHAT FUN! A FIELD TRIP TO HILLWOOD HEADQUARTERS IN DALLAS

December 21, 2022

As Hillwood Communities continues to expand in the Houston market, it was an internet‑enabled black van instead of a red …

SMARTTOUCH® MID-MONTH MASHUP | A RIBBON CUTTING, WOMAN CRUSH WEDNESDAY, A COSTUME CATWALK & A LITTLE THING CALLED THE WORLD SERIES

November 12, 2022

It’s been a minute since we’ve done one of these recaps of what’s been happening at SmartTouch®, so now is …

SMARTTOUCH® INTERACTIVE REFLECTS ON A SUCCESSFUL 2022 NAHB INTERNATIONAL BUILDERS’ SHOW®

February 18, 2022

SmartTouch® Interactive President and CEO, Robert Cowes, Account Executive, Kelly! Dugas, and SEO Specialist, Eric Sims, participated in the annual …

SmartTouch® Month in Review | Home Builder & Condo CRM App — Review

April 27, 2020

November was one for the records at our home builder marketing agency as we officially launched the first to market …

SmartTouch® Month in Review | New Home Builder Marketing Agency

December is always a short month for our boutique, new home builder marketing agency as we take time off for …

SmartTouch® Month in Review | New Home Builder Marketing Agency

December 31, 2019

December is always a short month for our boutique, new home builder marketing agency as we take time off for …

SmartTouch® Month in Review | Home Builder & Condo CRM App

November 30, 2019

November was one for the records at our home builder marketing agency as we officially launched the first to market …

SmartTouch® Week in Review | Presenting on Real Estate Marketing

April 26, 2019

Part of the value we bring to our clients over other agencies is the extensive reporting and emphasis on data …

Integrating Sales and Marketing to Create a Conversion Driven Culture

April 25, 2019

A lead gen marketer and a sales manager walk into a room… April 9th at the HBA of Greater Austin …

SmartTouch® Week In Review | Integrating Marketing, Sales, and the Homebuyer

April 12, 2019

Integrating Marketing and Sales has been a longterm struggle in every industry, not just home building, but another valuable lesson …

SmartTouch® Week in Review | Website Mortgage Calculators and Cool Hero Video

March 9, 2019

For our first SmartTouch® Week in Review,  we’re sharing two custom home builder mortgage calculators and a unique execution to …

International Builders’ Show 2019 – Education Sessions that Will Change Your Builder Marketing Strategy

March 4, 2019

Over 50,000 real estate professionals come together each year at the International Builders’ Show to tour the exhibits and stay …

Best Home Builder Marketing Emails to Send in 2019

February 28, 2019

Updated for 2022 Click Here! Home builder marketing emails are evolving faster than ever. These best home builder marketing emails …

Best of Home Building Marketing Tactics, Creative, and Tips in 2018

December 24, 2018

Home Building Marketing That Worked in 2018 As a tribute to the many challenges, successes, and failures of 2018 home …

Introducing Our New VP of Digital Marketing, Tanner Ross

January 12, 2018

From SEM Specialist to Vice President in 6 Years   We are proud to announce, not a new addition to …

Lunch with SmartTouch® Interactive & NewHomesDirectory.com!

October 31, 2017

Maximize Your Online Presence & Capture New Home Seekers    Last Wednesday and Thursday, Robert Cowes and Sarah Cook presented …

October Webinar – How To Give Your Remarketing Strategy A Dynamic Advantage

October 3, 2017

Awesome! You’re retargeting your website visitors. If it’s not dynamic, you’re likely missing out on valuable performance.   Free Webinar: …

Robert Cowes & Tammy Arishenkoff Visit Simplicity by Hayden Homes & Hayden Homes

July 28, 2017

Robert & Tammy Visit Two New NexGen Clients For Training & New Marketing Strategies   Robert Cowes, SmartTouch® Co‑founder & President, …

SmartTouch® Visits PCBC & Industry Leaders in San Diego, CA

July 14, 2017

 SmartTouch® Participates in PCBC Real Estate Marketing Experts Roundtable   At the end of June, two of our team members, …

Introducing 6 New Members to The SmartTouch® Team

July 10, 2017

As SmartTouch® Interactive’s clientele continues to expand across Canada, the U.S., Mexico, and Panama, we want to give a warm …

SmartTouch® Interactive Achieves Personal Best for 2017 Star Awards, Earns 17 Finalist Positions

June 13, 2017

  The Texas Association of Builders (TAB) has announced the finalists for the 2017 Star Awards! Out of the 19 …

Give Your Emails The Best Chance Of Delivery With Smart+ Campaign Tools

June 5, 2017

IMPROVE THE QUALITY OF YOUR CAMPAIGNS & CONFIDENTLY SEND To Buyers We’ve added new enhancements to our lead nurturing CRM/Marketing Automation platform, …

The SmartTouch® Team Takes a Trip to Tres Lagos!

May 19, 2017

The SmartTouch® Team Takes a Trip To The RGV to Visit Client and Friends at Rhodes Enterprises: Developer of Tres …

Robert Visits with Luis from Simca at Their Beautiful & Green Condo Community in Tulum!

May 10, 2017

Visit the Querido Tulum Website “An exclusive development that combines the majesty of its geographic location with the power to …

Join Us For “The Who, How and Why of the New Construction Buyer”

April 26, 2017

When? Thursday, May 4th, 2017 What Time? 9 a.m. PST/11 a.m. CST Where? Anywhere you can connect to Wifi! Want …

We’ve Gone to Panama to Meet Our New Client Lucero Homes!

March 9, 2017

  SmartTouch® President, Robert Cowes, and our talented Sr. Art Director, Bruno Sanchez, tour Lucero County Club in Boquete, Chiriqui …

Drone Shots of Downtown Views at The Lofts at St. Stephens

March 4, 2017

  Director of Technology, Albert Castillo, and developer Mike Pruitt take drone shots of the Downtown Austin views from The …

Welcome Cynthia Barbarito! New Senior Account Director

February 24, 2017

  A great big welcome to Cynthia Barbarito our new Senior Account Director! She’s joining Emil Zawatski in leading some …

2017 Housing Forecast Greater Austin, HBA & Austin Board of Realtors

January 19, 2017

  The Home Builders Association of Greater Austin and Austin Board of Realtors hosted their annual housing forecast for the …