We’re excited about new developments in Panama! While Robert Cowes, Co-Founder of SmartTouch Interactive, was in Panama presenting a thought leadership piece on email marketing for the ELDI conference (the Latin America Meeting of Real Estate Development), he was also able to meet with two new Panama clients to discuss and explore the possibilities …

Paid search (SEM) – using Google AdWords – can be a very cost-effective way to drive targeted leads to your website and landing pages. But Google has just changed the game for Google AdWords, as they appear on desktop. (Changes do not affect how paid search ads appear on mobile devices). Tanner Ross, Digital Marketing …

  With over 90% of home buyers visiting a home builder website before engaging in a conversation, it’s never been more critical for home builders to have a website that represents the quality of their work. Following are ten common mistakes home builders make when creating their websites. 10 Common Website Mistakes 1.Avoid using a …

Kerry Mulcrone blew real estate marketers away with the insights she shared on our recent webinar, “Proven Techniques for Increasing Home Sales with the Most Powerful Influencers – Women!” In this half-hour webinar, Kerry delivers golden nuggets from her 18 years of experience showing models and selling homes to women herself, and her years of experience in real …

It’s no surprise that women are key influencers when buying a home, but you might be surprised at just how high their influence is.  Women make 91% of the decisions when it comes to buying a new home. And the process a woman goes through is different from the process men use. According to award-winning …

Position your company to make the most of the recovery with these tips, garnered from sales and marketing professionals at this year’s International Builders’ Show. By: Clarie Easley | www.builderonline.com While the housing market’s recovery is undoubtedly a welcome development for home builders, at an education session titled “50 Marketing Ideas in 90 Minutes,” held at …

Commentary by Robert Cowes, President & Co-Founder SmartTouch Interactive. Without a doubt there is a lot more value in having an integrated CRM & Marketing Automation solution in place. The timing of when event based activities take place are critical to sales in the same realm to instant visibility to the performance of campaigns and …

Commentary by: Robert Cowes III, MBA, President & Co-Founder of SmartTouch If you are considering adopting a new CRM This article written by Jennifer Schiff of ecrmguide.com  is a great guide to how to make a good buying a decision.   We also offer the following key tips that are often overlooked. Test drives are great for testing …

Commentary by:  Robert Cowes, President & Co-Founder of SmartTouch Interactive. Having had the experience of working on over 500 websites and landing pages over the past 10 years, this article summarizes key findings and tactics we use in our practice daily. They key take aways here are long vs. short form.   Obviously the shorter form the higher …

Commentary by Robert Cowes, President of SmartTouch Interactive. We share this article on our News Blog as a reference point from a third party consultant that writes for the National Association of builders.   She states the need to be smart and measure all Internet performance and how critical it is to have a CRM Software …