Cowes Will Share Expertise and Lead a Real Estate Marketing Roundtable Panel Discussion with Top Austin Real Estate Leaders

Austin, TX – November 23, 2011 – SmartTouch Interactive®, a real estate marketing agency and software development company, today announced that it will co-host the 2011 Real Estate Marketing Forum with the Home Builders Association of Greater Austin.  Robert Cowes, President & Co-Founder, SmartTouch Interactive  will share case study information on what has worked with his clients and lead an interactive marketing round table discussion with Austin’s top real estate marketing leaders on December 7, 2011.

The panel members will each share their marketing experiences and knowledge on what worked in 2011 and where they’ll focus marketing efforts in 2012. Attendees will learn what programs and tactics worked for each of them, gain visibility into how the programs are developed and leave with great ideas for their marketing teams to incorporate into their plans for 2012.

The expert panel for the roundtable discussion will include:

• Fred Meyers, Broker, Austin City Living
• Robert Cowes, Partner, SmartTouch Interactive
• Natalie Bowers, Director of Marketing, MileStone Community Builders
• Vaike O’Grady, Marketing Director, Newland Communities

Austin area home builders, developer sales and marketing personnel, realtors, title company marketers and marketing agencies are invited to attend this event.

WHEN: Wednesday, December 7, 2011

8:30am – 9:00am  Breakfast and Networking

9:00am – 10:30am Marketing Round Table

WHERE: HBA Office

8140 Exchange Drive

Austin, TX 78754

www.AustinHomeBuilders.com

“I am delighted to have the opportunity to lead this interactive discussion with some of Austin’s top real estate marketing leaders,” said Robert Cowes, President & Co-Founder, SmartTouch Interactive.  “I look forward to sharing case studies on how effective, integrated marketing automation and lead generation strategies and programs have helped our real estate clients maximize their online marketing potential to win more business in 2011.”

Attendees must RSVP for this event at http://www.AustinHomeBuilders.com or on Facebook by Tuesday, November 29. The cost is $25 for HBA Members and $30 for non-members.

The HBA of Greater Austin is made up of more than 800 home building industry firms. For more than 58 years, the HBA of Greater Austin has served as the leading not-for-profit trade organization dedicated to residential construction and remodeling in Central Texas. The HBA works with government, public, business and community organizations in five counties to help foster and grow American Communities.

About SmartTouch Interactive®

SmartTouch Interactive, formerly known as DemandGen Partners, helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a CRM solution that integrates sales and marketing automation in one platform, SmartTouch.

New Homes Austin Builder, MileStone Community Builders, Leverages SmartTouch to Incorporate a Lead Conversion Strategy for its Website and Online Marketing

Austin, TX – November 22, 2011 – SmartTouch Interactive®, a real estate marketing agency and software development company, today announced that it designed and launched MileStone Community Builders’ new multi-community website, mymilestone.com. SmartTouch used its proven interactive conversion strategies to build the new website, helping mymilestone.com see a surge in lead sources from the website since the launch in early October.

The website incorporates interactive maps and content including, virtual tours, photo galleries, community information, a real estate buying guide, and floor plans that buyers can access. The website’s rich design is based on developing a unique look and feel for each community to immediately give buyers an understanding of the location, lifestyle and product.

MileStone Community Builders also signed on with SmartTouch Interactive to leverage the company’s deep real estate marketing and CRM experience, including deploying the SmartTouch Platform, SmartTouch Marketing Automatio, SEO, Text Messaging, SEM, pay-per-click campaigns and lead generation e-mail marketing campaigns.

“The SmartTouch Interactive group provides an A-team approach to all that they do,” said Garrett Martin, CEO of MileStone Community Builders. “Based on our goals for growth, we knew we needed an interactive marketing partner that could help us achieve a greater presence online as well as maximize on the entire online marketing experience. We have already seen an incredible increase in the number of leads since launching the website and we expect much more benefit to come as we leverage the SmartTouch team and their lead generation expertise.”

“We were thrilled to have the opportunity to work with MileStone Community Builders, a name synonymous with quality and innovation,” said Robert Cowes, President and Co-Founder of SmartTouch Interactive. “They recently won the HBA Presidential Volume builder of the year and increasingly gaining ground on market share in Austin due to their innovative products in great communities. We look forward to helping them continue to leverage the power of marketing automation and the company’s online presence to build on its current momentum and close more deals in 2012.”

About MileStone Community Builders

MileStone Community Builders’ mission is to serve our customers by providing a high quality home, doing the right thing every time, and offering innovative design and architecture at a reasonable price. We maintain honest communication throughout the homebuilding process, focus on one customer at a time, and exceed all customer expectations, because we understand that every home we craft is a milestone in each of our customers’ lives.

MileStone Community Builders is here “For the MileStones In Your Life.” www.mymilestone.com

About SmartTouch Interactive®

SmartTouch Interactive, formerly known as DemandGen Partners, helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a CRM solution that integrates sales and marketing automation in one platform, SmartTouch.

Austin, TX, May 27 – On Saturday, May 14, the Home Builders Association (HBA) of Greater Austin awarded SmartTouch Interactive with the Silver Award for Best Website – Customer Builder, Best Email Message – Customer Builder, Best Online Ad – Volume Builder and Best Email Message at their 20^th annual Marketing and Advertising Excellence (MAX) Awards and Gala at the Renaissance Hotel in the Arboretum.

SmartTouch Interactive is a locally owned and operated marketing automation and CRM software solutions and services company.  SmartTouch founders Alan Daniel and Robert Cowes have more than 30 years of experience in developing lead generation programs for hundreds of clients. They have put their lead generation strategies to work for a growing roster of real estate builders and developers over the past five years, producing and managing over $20 million in lead generation budgets and producing more than 400 e-mail campaigns that have resulted in 100,000 leads and more than $250 million in sales.

“We are honored to receive these four Silver Awards and to be recognized by the prestigious Home Builders of Greater Austin 2011 MAX Awards,” said Robert Cowes, President and Co-Founder, SmartTouch Interactive. “It is tremendously rewarding to be acknowledged for the work we are doing to help local community builders and developers leverage best practices in online marketing and CRM.  We look forward to continuing to help area builders leverage interactive marketing to increase sales velocity and absorption of home sales.”

The MAX Awards is presented by the HBA of Greater Austin, which is made up of more than 800 home building industry firms. For more than 58 years, the HBA of Greater Austin has served as the leading not-for-profit trade organization dedicated to residential construction and remodeling in Central Texas. The HBA works with government, public, business and community organizations in five counties to protect every family’s right to home ownership.

About SmartTouch Interactive®
SmartTouch Interactive, formerly known as SmartTouch Interactive, helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a CRM solution that integrates sales and marketing automation in one platform, SmartTouch.

Innovative Southwest Propane Company Turns to Interactive Marketing Agency in Austin to Provide Brand Consolidation Expertise and Deliver Integrated Sales and Marketing Solutions

Austin, TX – May 3, 2011 – SmartTouch Interactive®, a marketing automation and CRM software solutions and services company, announced today that JP Energy Partners, an innovator in delivering propane in Texas, Oklahoma and New Mexico, has chosen the company to be its agency of record. SmartTouch will facilitate both JP Energy’s traditional marketing needs as well as help the company introduce interactive innovations in marketing customer delivery to position them to acquire new business and sustain market leadership.

SmartTouch will assist JP Energy with establishing uniformity across the multiple brands it has acquired and promotions across its four target markets, residential, commercial, industrial and wholesale. JP Energy will also leverage the SmartTouch interactive sales and marketing solutions, including the SmartTouch Platform.
“Given our record of acquisitions and our continued plans to grow the business, we took a very deliberate and careful approach to selecting a marketing firm with strengths in both traditional brand and interactive marketing,” said Chris Hill, Senior Vice President of Business Development, JP Energy Partners. “We chose SmartTouch Interactive, to leverage the organizations interactive sales and marketing expertise to sustain and grow our market leadership position.”

JP Energy Partners owns retail operations under the name Pinnacle Propane in the San Antonio, Austin and Harlingen areas, as well as 18 community propane systems under the name Alliant Gas LLC throughout the Texas Hill Country. The company also owns and operates Propane Direct Enterprises (Propane Direct), based in Oklahoma City and has retail propane operations in West Texas, New Mexico and Oklahoma, servicing more than 10,000 customers in these states. JP Energy Partners also owns and operates Wylie LP Gas in West Texas.

“We are tremendously excited about the opportunity to work with such a dynamic company on the forefront of innovating the marketing of propane delivery,” said Alan Daniel, CEO and co-founder, SmartTouch Interactive. “JP Energy Partners is a unique organization with a diverse set of sales and marketing needs. We look forward to helping them establish their brand presence and building powerful interactive sales and marketing programs that support their future acquisition goals.”

About JP Energy Partners
JP Energy Partners LP is an Irving, TX based Master Limited Partnership that was formed by CB Capital, LLC to pursue opportunities in the propane industry. The ownership and management team of JP Energy Partners brings extensive experience and a history of success in the energy business and the real estate development business.

About SmartTouch Interactive®
SmartTouch Interactive, formerly known as SmartTouch Interactive, helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a CRM solution that integrates sales and marketing automation in one platform, SmartTouch.

Austin, TX – April 18, 2011 – SmartTouch Interactive®, the providers of the integrated CRM and marketing automation platform, SmartTouch®, announced today that it has received four Silver Awards from the Home Builders Association of Greater Austin 2011 Sales and Marketing Excellence Awards (MAX). The awards are for lead generation programs designed and executed for two of its local clients, MileStone Community Builders and Silverton Custom Homes. SmartTouch Interactive is also a Gold Award finalist in several marketing categories including website design, email marketing and online advertising.

The annual Sales and Marketing Excellence Awards (MAX) honor Builder, Developer, Remodeler and Associate Members of the Home Builders Association (HBA) of Greater Austin who made significant and creative contribution in residential home building through specific achievements during 2010. Award winners were selected from nearly 250 entries in dozens of categories that include individual achievement in Sales, Marketing and Construction.

SmartTouch Interactive won the Silver Award and is a Gold finalist for the categories of Best Website – Custom Builder and Best Email Message – Custom Builder, designed and executed for Silverton Custom Homes, and for the categories of Best Online Ad – Volume Builder for its Milestone Community Builders West Cypress Hills PPC campaign and for Best Email Message for a prospecting email campaign for MileStone Community Builders that generated more than 60 leads and three sales.

“We are honored to receive the Silver Awards and to be recognized by the prestigious Home Builders of Greater Austin 2011 MAX Awards,” said Robert Cowes, President and Co-Founder, SmartTouch Interactive. “As an associate member of GHBA we are excited about the opportunity to continue to share our knowledge and best practices in online marketing and CRM to help builders leverage interactive marketing to increase sales velocity and absorption of home sales.”

About SmartTouch Interactive®
SmartTouch Interactive, formerly known as SmartTouch Interactive, helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a CRM solution that integrates sales and marketing automation in one platform, SmartTouch.

Austin, TX – January 28, 2011 – SmartTouch Interactive, the providers of the integrated CRM and Marketing Automation platform, SmartTouch®, announced today that Mobile Health Expo, the premier event dedicated to the convergence of mobile technology and healthcare, will use the SmartTouch Marketing Automation and E-Mail Marketing solutions as part of its strategy to drive repeat attendance and market the event to new attendees.

Mobile Health Expo is focused on the merging of technology and medical care to bring increased efficiency and new revenue streams to the medical community. To help the organization increase awareness of the Expo and continue to grow, they are implementing the SmartTouch solutions to create and launch dynamic, effective e-campaigns that keep past attendees informed of the annual events as well as conduct outreach to encourage new participation.  The organization will also use SmartTouch to help it better track new prospects for sponsorship and exhibitors throughout the sales cycle.

“We chose to work with the SmartTouch team because of their deep expertise in marketing automation as well as lead generation and conversion,” said Wendy Thomas, Founder and CEO, Mobile Health Expo.  “SmartTouch Marketing Automation and E-Mail Marketing are intuitive, easy-to-use solutions that enable our organization with the tools we need to not only help us communicate with our attendees from past shows, but also grow attendance with targeted, timely communications that will help us quickly build on our current momentum.”

“This is a great opportunity for SmartTouch Interactive to work with such an innovative organization to support the Mobile Health Expo and their work to bridge the mobile technology and healthcare industries,” said Alan Daniel, CEO and Co-Founder, SmartTouch Interactive.  “We look forward to putting our SmartTouch solutions to work for them and helping them build a strategy that will maximize the effectiveness of their e-marketing programs and drive the event’s growth.”

About Mobile Health Expo

Mobile Health Expo is the only event focusing on the convergence of mobile technology and healthcare across the entire mobile health ecosystem, including mhealth, telemedicine, wireless and connected health. Mobile Health Expo is designed to catalyze the discussions, partnerships, visions and public policy debates in order to move mobile health into the future. The event focuses on eight market drivers: ageing at home, disease management, health inclusion for developed and developing countries, provider education, patient education, healthcare gaming, mobile wallets and benefits.  Visit www.mobilehealthexpo.com to learn more.

Austin, TX – January 27, 2011 – SmartTouch Interactive, the providers of the integrated CRM and Marketing Automation platform, SmartTouch®, announced today that Hudspeth Benefits Group will implement SmartTouch Marketing Automation and SmartTouch E-Mail Marketing to launch new e-campaigns to generate new leads and grow the business.

Moving from a more traditional marketing model, Hudspeth Benefits Group has turned to the experts at SmartTouch to help it incorporate an e-marketing strategy that will include the SmartTouch tools as well as SmartTouch’s proven lead generation and conversion services.  SmartTouch will create and program a series of e-mail marketing and auto response campaigns to help Hudspeth improve lead generation and conversion as well as prospect nurturing through the sales cycle.

“Our prior marketing was heavily focused on direct mail campaigns and we are acutely aware that there is a more efficient and effective way for us to target new prospects and improve our response rates,” said Chuck Hudspeth, Partner, Hudspeth Benefits Group.  “We are extremely impressed with the SmartTouch team and their continued success helping clients take their sales and marketing organizations to the next level with the SmartTouch technology and results oriented lead generation tactics.”

“SmartTouch is a powerful marketing automation tool and coupled with our lead generation and conversion services, we are able to help organizations like Hudspeth Benefits Group make a quick impact on their business, gaining more leads at a lower cost and converting more of those leads to sales,” said Alan Daniel, CEO and Co-Founder, SmartTouch Interactive.  “Hudspeth is a great organization and we look forward to helping them become a marketing automation and e-mail marketing success story in very short order.”

About Hudspeth Benefits Group

Hudspeth Benefits Group is a business-to-consumer insurance agency that delivers Web-based, insurance information to individuals, families and small businesses that are in need of insurance information. Our integrated suite of online services facilitates a comprehensive search and review of leading insurance companies. www.healthexchangeadvisor.com

Austin, TX – December 2, 2010 – SmartTouch Interactive, the providers of the integrated Real Estate CRM and Marketing Automation platform, SmartTouch®,  announced today that it will sponsor the HBA Greater Austin 2011 Housing Forecast Event to be held on January 13 at the Renaissance Austin Hotel.  SmartTouch is the notepad and pen sponsor for this event, which will be co-hosted by the HBA and the Austin Board of Realtors (ABoR).

Attendees of the event will hear from real estate industry analysts about the trends from 2010 and expectations for the year ahead. The speakers of the event include, Eldon Rude, Director of the Austin Market, Metrostudy, and renowned in the housing industry for his thorough analysis and candid insight into the factors that impact the supply and demand for housing. Rude will moderate this year’s program, as well as deliver the Austin housing market forecast. John Duca, Vice President and Senior Policy Advisor, Federal Reserve Bank of Dallas will speak on the national economy, and Susan Davenport, Senior Vice President of Global Technology Strategies, Austin Chamber of Commerce, will discuss the significance of economic development efforts in the region in relation to job creation and the direct impact on demand in real estate.

“The distinguished speakers are authorities in the economics of the housing market and Eldon Rude is typically very accurate with his predictions,” said Robert Cowes, President and Co-Founder, SmartTouch Interactive.  “We are excited to be one of the sponsors for this event and look forward to continuing our mission to help builders and developers in Austin and Central Texas capitalize on the market opportunities as it improves by providing cost effective lead generation programs and the tools to help them convert and sell more real estate.”

SmartTouch Interactive is committed to being a partner with HBA Greater Austin and supporting these types of events.  To learn more about this upcoming event, visit https://m360.hbaaustin.com/.

About SmartTouch Interactive

Demand Gen™ Partners helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 10 years of experience in developing lead generation programs for 100s of clients, Demand Gen™ Partners sets a new standard with lead generation programs and a Real Estate CRM solution that integrates sales and marketing automation in one platform, SmartTouch™ CRM.