Archive for the ‘Press Releases’ Category

SmartTouch Interactive Sponsors HBA Greater Austin 2011 Housing Forecast Event

Saturday, December 18th, 2010

Austin, TX – December 2, 2010 – SmartTouch Interactive, the providers of the integrated Real Estate CRM and Marketing Automation platform, SmartTouch®,  announced today that it will sponsor the HBA Greater Austin 2011 Housing Forecast Event to be held on January 13 at the Renaissance Austin Hotel.  SmartTouch is the notepad and pen sponsor for this event, which will be co-hosted by the HBA and the Austin Board of Realtors (ABoR).

Attendees of the event will hear from real estate industry analysts about the trends from 2010 and expectations for the year ahead. The speakers of the event include, Eldon Rude, Director of the Austin Market, Metrostudy, and renowned in the housing industry for his thorough analysis and candid insight into the factors that impact the supply and demand for housing. Rude will moderate this year’s program, as well as deliver the Austin housing market forecast. John Duca, Vice President and Senior Policy Advisor, Federal Reserve Bank of Dallas will speak on the national economy, and Susan Davenport, Senior Vice President of Global Technology Strategies, Austin Chamber of Commerce, will discuss the significance of economic development efforts in the region in relation to job creation and the direct impact on demand in real estate.

“The distinguished speakers are authorities in the economics of the housing market and Eldon Rude is typically very accurate with his predictions,” said Robert Cowes, President and Co-Founder, SmartTouch Interactive.  “We are excited to be one of the sponsors for this event and look forward to continuing our mission to help builders and developers in Austin and Central Texas capitalize on the market opportunities as it improves by providing cost effective lead generation programs and the tools to help them convert and sell more real estate.”

SmartTouch Interactive is committed to being a partner with HBA Greater Austin and supporting these types of events.  To learn more about this upcoming event, visit https://m360.hbaaustin.com/.

About SmartTouch Interactive

Demand Gen™ Partners helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 10 years of experience in developing lead generation programs for 100s of clients, Demand Gen™ Partners sets a new standard with lead generation programs and a Real Estate CRM solution that integrates sales and marketing automation in one platform, SmartTouch™ CRM.

SmartTouch Interactive to Design New Website Presence for Lexor Homes

Monday, August 30th, 2010

Austin, TX – August 30, 2010 – SmartTouchPartners announced today that Lexor Homes, a locally owned, premier Austin area home builder, will tap SmartTouch Interactive for its real estate marketing expertise to design a compelling new website presence.

“SmartTouch Interactive is a unique organization, possessing both an extensive real estate and marketing background,” said Thanna Magehee, for Lexor Homes.  “We are ready to take our online marketing to the next level and SmartTouch is the best firm in the business to help us reach our goals.”

Lexor Homes will take advantage of SmartTouch Interactive’ 30 plus years of real estate marketing experience to have the firm design a dynamic, content rich website that will help Lexor Homes reach more buyers. The SmartTouch Web design team has 12 years of experience and has designed more than 500 websites as well as won prestigious awards like, the Addy’s.

“A well designed website is about understanding your audience and what customers expect while delivering that information in a way that draws them in as buyers,” said Robert Cowes, President and Co-Founder, SmartTouch Interactive.  “Lexor Homes is a quality home builder and we are excited to have the opportunity to help them turn their website into a highly effective sales and marketing tool.”

About Lexor Homes

Lexor Homes is a premier home builder in Austin, Texas, offering more architectural design features for the fast-paced lifestyles of today’s home owner.  Lexor’s floorplans are Designs for Living. We Build Homes You’ll Love to Live in.  Our standard features, surpassing many other builders, include design elements to enhance outdoor and indoor living space, security, and storage needs.   Our locally owned business is backed by more than 20 years of successful experience in Austin, and we look forward to building your home to fit the design of your life.

About SmartTouch Interactive

Demand Gen™ Partners helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 10 years of experience in developing lead generation programs for 100s of clients, Demand Gen™ Partners sets a new standard with lead generation programs and a CRM solution that integrates sales and marketing automation in one platform, SmartTouch™ CRM.

SmartTouch Interactive Generates 10,000 Plus Leads for Clients

Tuesday, August 3rd, 2010

Austin, TX – August 3, 2010 – SmartTouch Interactive announced today that its lead generation programs in assistance with its flagship product SmartTouch™ CRM, has generated more than 10,000 leads for the firm’s real estate builder and developer clients within the first four months of operation. SmartTouchCRM is a service solution software that integrates CRM and marketing automation on the same platform.

“Our clients continue to experience a marked competitive advantage by setting up sales conversions processes that leverage the latest marketing automation technology to generate leads at a lower cost and gain the highest possible ROI.”

SmartTouch announced its formation in January 2010 and launched SmartTouchCRM in March 2010. The mission of the company is to help firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution.

“Our lead generation programs have been extremely effective in generating leads and buyers for all of our clients, including real estate builders and developers, Copper Ridge in New Braunfels, Terramont in San Antonio, Shadow Lakes in Dallas, Bridlegate Ranch in Bandera, Coldwell Banker Cancun, Silverton Custom Homes, The Alteza Condos in San Antonio, Reverie on the Ashley and Seabrook Island in Charleston,” said Robert Cowes, President and Co-Founder, SmartTouch Interactive. “Our clients continue to experience a marked competitive advantage by setting up sales conversions processes that leverage the latest marketing automation technology to generate leads at a lower cost and gain the highest possible ROI.”

About SmartTouch Interactive

Demand Gen™ Partners helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 10 years of experience in developing lead generation programs for 100s of clients, Demand Gen™ Partners sets a new standard with lead generation programs and a CRM solution that integrates sales and marketing automation in one platform, SmartTouch™ CRM.

SmartTouch Interactive to Donate Website and CRM Expertise to Spirit Reins

Monday, July 26th, 2010

Austin, TX – July 16, 2010 – SmartTouch Interactive announced today that as part of its community outreach efforts it will donate a website redesign and share its CRM expertise to help local youth non-profit, Spirit Reins, boost its marketing efforts and reach more youth and families throughout Texas and around the country.

Spirit Reins is a non-profit organization powered by a passion for children and horses.  Our mission is to provide hope and healing to at-risk youth and families in crisis by combining the healing power of horses with the beauty of the Texas Hill Country.  Spirit Reigns in located in Liberty Hill, Texas.

“We are delighted that SmartTouch Interactive has generously donated their time and expertise to create a new website that will tell our wonderful story and help us reach more at-risk you and families as well as the kind individuals and businesses that give their time and money to help our organization,” said Rhonda Smith, Founder and Executive Director, Spirit Reins.

“Spirit Reins is an incredible organization that has touched the lives of hundreds of children,” said Robert Cowes, President and Co-Founder, SmartTouch Interactive.  “We are happy to lend both our years of CRM experience and our Web design services to further their mission.”

About Spirit Reins

Spirit Reins is a 501(c)(3) non-profit organization powered by a passion to provide hope and healing to children who need it most through creative, hands-on therapeutic programs. Our goal is to facilitate challenging and empowering activities that assist troubled youngsters in developing new, useful and life-changing skills — leadership and responsibility, communication, self-esteem and confidence, problem solving and creative thinking, and trust. www.spiritreins.org

About SmartTouch Interactive

Demand Gen™ Partners helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 10 years of experience in developing lead generation programs for 100s of clients, Demand Gen™ Partners sets a new standard with lead generation programs and a CRM solution that integrates sales and marketing automation in one platform, SmartTouch™ CRM.

TX Riverwalk Residences, LP, Developer of the Alteza, Engages SmartTouch Interactive To Enhance Its Real Estate Lead Generation Programs With Proven Internet Marketing, Marketing Automation And SmartTouch™ CRM

Monday, June 7th, 2010

Austin, TX – June 4, 2010 – SmartTouchPartners announced today that TX Riverwalk Residences, the developer of the Alteza, San Antonio’s private luxury residences atop the Grand Hyatt Hotel, has engaged the firm for its marketing automation and lead generation programs.  The Alteza will leverage SmartTouch Interactive’ interactive lead generation programs and flagship solution, SmartTouch™ CRM. SmartTouchCRM is a service solution software that integrates CRM and marketing automation on the same platform.

Located atop the Grand Hyatt Hotel directly on San Antonio’s famed River Walk, the Alteza offers a collection of 147 residences that combine secure, luxury living with the exceptional service of a world-class hotel.  Alteza is life from the top with dramatic San Antonio and Hill Country views, exclusive “owner’s only” rooftop pool oasis, Grand Hyatt amenities, Smart Home Technology, and more.

“To arm our sales teams with the latest marketing tools and tactics, better monitor our marketing investment and improve our ability to forecast for sales growth, we needed to gain greater visibility into our sales and marketing activities across our company,” said Jim Jaco, President and COO,TX Riverwalk Residences .  “We wanted a partner with an expertise in real estate marketing, lead generation, CRM and marketing automation and a proven record of real ROI.  SmartTouch Interactive stands out as a true leader with extensive experience and a strong background in all of these disciplines.”

“We aim to help all of our clients meet and exceed their sales goals by going beyond the realm of traditional services.  For instance, we are leveraging our experience and relationships to coordinate the development of a referral program between Alteza and COLDWELL BANKER Mexico,” said Robert Cowes, President and Co-Founder, SmartTouch Interactive. “We try to leverage our relationships with every client for the good of the common goal, to help sell more real estate.”

About Alteza

Alteza is a 10-story high-rise condominium project perched high atop the Grand Hyatt Hotel in the heart of downtown San Antonio, on the banks of its picturesque River Walk.  Alteza features 147 luxury condominiums—from plush one-bedroom homes to jaw-dropping two-story penthouse suites—all with amenities suited for even the most discriminating of residents.

The property is designed by world-famous architectural firm Arquitectonica, winner of numerous international awards.  Alteza is life from the top. www.thealteza.com

About SmartTouch Interactive

Demand Gen™ Partners helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 10 years of experience in developing lead generation programs for 100s of clients, Demand Gen™ Partners sets a new standard with lead generation programs and a CRM solution that integrates sales and marketing automation in one platform, SmartTouch™ CRM.

SmartTouch Interactive to Speak at Home Builders Association Greater Austin, Sales and Marketing Council Breakfast

Monday, May 17th, 2010

Austin, TX – May 13, 2010 – SmartTouch Interactive announced today that Robert Cowes, President and Co-Founder, SmartTouch Interactive will present at the Home Builders Association Greater Austin, Sales and Marketing Council Breakfast. Cowes, a real estate marketing and lead generation expert, will share tips and tools on how to more cost effectively find real estate buyers online as well as provide the metrics that substantiate the need for CRM tools to improve lead management and increase ROI.

According to the National Association of Home Builders, 90 percent of real estate buyers start their research online. However, only 20 percent are ready to talk to a sales person when they register. How do you solve the mystery behind converting these leads to sales? What are the marketing weapons you need to be successful in 2010? Cowes will share his expertise during his upcoming presentation, “Increase Your Online Marketing ROI: What You Need to Know to More Cost Effectively Find Real Estate Buyers Online and Improve Lead Management,” to answer these questions and more.

When: Thursday, June 17, 2010, 8:00AM – 9:30AM
Where: 8140 Exchange Drive, Austin, TX 78754

What Attendees Will Learn:

  • How to generate more Internet leads at a lower cost per lead
  • Tips and tactics to improve your email and Internet lead generation strategy
  • Dispel Google myths vs. truths
  • 90% of Internet leads are not qualified or go into a black hole. Learn about the latest marketing technology that can help you get a better ROI from Internet leads.
  • How to give your sales and marketing teams an edge with Leads + CRM + Marketing Automation

“As the housing market continues to improve, it becomes increasingly important for real estate builders and developers, to embrace a new approach to marketing automation and CRM – smart marketing automation that connects sales, the website, and day-to-day marketing activities,” said Robert Cowes, President and Co-Founder, SmartTouch.  “We are delighted to be invited to present and share our knowledge on how to leverage the latest technology to sell more real estate.”

About SmartTouch Interactive
Demand Gen™ Partners helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 10 years of experience in developing lead generation programs for 100s of clients, Demand Gen™ Partners sets a new standard with lead generation programs and a CRM solution that integrates sales and marketing automation in one platform, SmartTouch™ CRM.

Morgan’s Deals Turns To SmartTouch Interactive For Interactive Marketing Expertise and Brand Launch

Tuesday, May 4th, 2010

Austin, TX – April 28, 2010 – SmartTouch Interactive announced today that Morgan’s Deals, home of Austin’s exclusive Daily Deal Scoop, has engaged the firm for strategic interactive marketing consulting. SmartTouch Interactive recently developed and implemented the company’s subscriber campaign, which included landing pages design, creation of Internet brand elements as well as implementing the PPC and Facebook campaigns.

Morgan’s Deals is a locally owned and operated site that enables visitors to sign up to receive a Daily Deal Scoop. The daily deals range from 50% – 90% off gift certificates for Austin’s best restaurants, spas, shopping, theaters and more. The site, www.morgansdeals.com, will launch in mid May, however subscribers can sign up know to be the first in the know when the daily deals are announced.

“We are extremely proud of the unique brand we’ve created with Morgan’s Deals,” said Bobby Adkins, Owner of Morgan’s Deals. “SmartTouch Interactive has been instrumental in guiding us through the launch process to bring our brand and vision to life.”

“We are excited to partner with Morgan’s Deals,” said Robert Cowes, President and Co-Founder, SmartTouch Interactive. “Due to their established relationships with more than 600 Austin businesses via their Valpak business, Morgan’s Deals is an innovative organization with a distinct competitive advantage to truly offer access to Austin’s best deals.”

About SmartTouch Interactive
Demand Gen™ Partners helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 10 years of experience in developing lead generation programs for 100s of clients, Demand Gen™ Partners sets a new standard with lead generation programs and a CRM solution that integrates sales and marketing automation in one platform, SmartTouch™ CRM.

Seabrook Island Taps SmartTouch for Automated Marketing And Lead Gen Programs

Friday, April 2nd, 2010

Austin, TX – April 2, 2010 – SmartTouch Interactive announced today that Seabrook Island, Charleston, South Carolina’s only privately gated oceanfront community, has engaged the firm for its interactive marketing and lead generation programs.  Seabrook Island will leverage SmartTouch Interactive flagship solution, SmartTouch™ CRM, Email Marketing and Search Engine Marketing (SEM).

Seabrook Island is an unspoiled island paradise with 2,200 acres of lush maritime forest, beautiful salt marshes and pristine beaches.  Seabrook is a true private oceanfront community with 700 full time residents and over 2,000 families calling it home.  The property boasts the largest collection of amenities available along the southern U.S. coast, supported by a $25 million owner investment in new amenity upgrades completed in 2009; including two signature golf courses, private beach club with direct oceanfront outdoor restaurant, 36,000 square foot clubhouse with three restaurants and ballroom and a 22 acre equestrian facility.

“We understand that to get the most out of our real estate marketing dollars we have to leverage the Internet as well as new electronic tools to help us streamline the generation and management of our online and offline leads,” said Joe Salvo, Broker In Charge, Seabrook Island.  “SmartTouch CRM is a key part of our strategy as we invest in new lead gen programs.   We want to make sure that no lead is left behind and this is the only real estate marketing solution that will help us do just that.”

“Our demand gen programs have been successful in attracting in and out of market buyers for a number of developments in South Carolina in the past,” said Robert Cowes, President and Co-Founder, SmartTouch Interactive.  “We will leverage our experience and real estate marketing expertise to assure Seabrook Island’s demand gen programs are as affective.”

About Seabrook Island

Located on the southern coast of historic Charleston, South Carolina, Seabrook Island has long been acknowledged as one of South Carolina’s most beautiful barrier islands. Seabrook is home to one of the state’s widest and growing beaches, and Seabrook’s golf courses have been designated as the first fully certified Audubon Cooperative Sanctuary in South Carolina. Nationally recognized tennis facilities and a full service equestrian center add to the unique nature of the Island. For more information, visit www.discoverseabrook.com

About SmartTouch Interactive

Demand Gen™ Partners helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 10 years of experience in developing lead generation programs for 100s of clients, Demand Gen™ Partners sets a new standard with lead generation programs and a CRM solution that integrates sales and marketing automation in one platform, SmartTouch™ CRM.

Buffington Homes Turns to SmartTouch Interactive for Real Estate Brand Marketing

Thursday, March 18th, 2010

Buffington Homes Turns to SmartTouch Interactive for Real Estate Brand Marketing Expertise

Austin, TX – March 19, 2010

SmartTouch Interactive announced today that Buffington Homes, a locally owned, premier Austin home builder, has engaged the firm to aid in rebranding the newly merged Texas Classic Homes and Buffington Signature Homes.  SmartTouch Interactive has produced the new trademarked logo for Buffington Homes.

Buffington Homes is quickly becoming one of Austin’s fasting growing home builders.  With a focus on building fine communities and new homes in South Austin, Round Rock, Cedar Park and Leander, Buffington Homes can be found in a number of exceptional developments, including Belterra, Caballo Ranch, Teravista, Ranch at Brushy Creek and more.

“Having worked with Buffington Homes in our previous company to develop the brand for its signature homes division, the company stands out as an industry leader,” said Robert Cowes, President and Co-Founder, SmartTouch Interactive.  “We are looking forward to helping Buffington Homes with their rebranding effort as well as future lead generation programs.”

About Buffington Homes

New Homes in Austin Texas

Buffington Homes

Buffington Signature Homes is dedicated to building homes that will last a lifetime. A locally owned company with a wealth of experience, Buffington Signature Homes combines innovative floor plans, skilled craftsmanship and an exceptional buying experience to deliver homes with value that each and every customer is proud to live in. Proudly building fine communities and new homes in South Austin, Round Rock and Cedar Park. Home prices vary per community, from the $210’s to the mid $300’s, ranging in size from 2000 to 3700 sq ft with new plans in development exceeding 4000 sq ft.  http://www.buffingtonsignaturehomes.com/

About SmartTouch Interactive

Demand Gen™ Partners helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 10 years of experience in developing demand generation programs for 100s of clients, Demand Gen™ Partners sets a new standard with lead generation programs and a CRM solution that integrates sales and marketing automation in one platform, SmartTouch™ CRM.

Fite Shavell and Associates Taps SmartTouch Interactive for SmartTouch CRM and Inventory Management

Tuesday, February 16th, 2010

Austin, TX — February 16, 2010 – SmartTouch Interactive announced today that Fite Shavell & Associates, a locally owned and operated real estate broker in Palm Beach, has signed with the firm for its single platform for CRM and marketing automation. Fite Shavell will leverage SmartTouch Interactive flagship solution, SmartTouch™ CRM, for end to end management of their contacts and prospects, online property listings inventory, and email marketing campaigns.

Fite Shavell & Associates specializes in luxury Palm Beach homes for sale and has engaged SmartTouch Interactive to help it create full visibility of its market and prospects with an integrated CRM and marketing automation solution that enables them to better manage business growth and new opportunities. The company will also use SmartTouch™ CRM to provide its brokers with a lead management tool combined with a commercial email platform that will help improve overall communications with their prospects.

Sellers working with Fite Shavell also benefit by working with a company that exceeds real estate marketing standards and embraces the latest technology to give their sellers the greatest advantage. With SmartTouch™ Inventory Manager, sellers have full visibility of the marketing of their home as well as continuous progress updates from its alert system.

“With SmartTouch Interactive more than 30 years of combined real estate marketing experience, and the ability to deliver an integrated platform, it was an obvious decision for us to take this next step in improving our CRM and demand generation capabilities for our brokers,” said David Fite, Principal, Fite Shavell & Associates.  “No other solution brings together a content management system, commercial email marketing platform, inventory management and marketing automation into a single powerful solution.”

“Having worked with Fite Shavell & Associates to produce its brand, website and SEM/SEO lead generation program, the company stands out as an industry leader when it comes to embracing the Internet to drive leads and lead management for its brokers,” said Robert Cowes, President and Co-Founder, SmartTouch Interactive.  “By implementing a single platform for both CRM and marketing automation this puts yet another arrow in the company’s quiver as it continues to attract the most accomplished realtors to its roster.”

About Fite Shavell & Associates

Fite Shavell & Associates is a locally owned and operated real estate broker in Palm Beach, with national experience and a global approach to buying and selling residential real estate. Our unique approach combines the flexibility and traditional values of local leadership with decades of experience in a range of neighborhoods, property types and deal structures in some of the country’s most sought-after luxury real estate markets. Through a commitment to personalized service, expert guidance and absolute integrity in our professional actions, Fite Shavell & Associates places the customer’s needs first and creates a clear advantage for buyers and sellers within the markets we serve.

About SmartTouch Interactive

Demand Gen™ Partners helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 10 years of experience in developing demand generation programs for 100s of clients, SmartTouch Interactive sets a new standard with lead generation programs and a CRM solution that integrates sales and marketing automation in one platform, SmartTouch™ CRM.