Three Home Developers and a Builder Honored for Outstanding Marketing — including a Website, Adwords Campaign, Email and Landing Page, and a Pre-Grand Opening Promotion

Austin, TX – May 14, 2013 – SmartTouch Interactive®, an interactive real estate marketing agency and CRM + Marketing Automation Software Service Provider, today announced that four of its marquee clients received awards at the Austin Home Builders Association’s 2013 Marketing and Advertising Excellence MAX Awards gala held on Saturday, May 11^th in Austin.

The winners are:

Blackburn Communities, The Preserve at Mayfield. Won the Best Color Print Ad award in the Developer category for their Pre-Grand Opening Promotion.

Ash Creek Homes, The Grove at Falconhead. Won the Best Online Ad award in the Developer category for their Adwords Campaign.

CCNG, Inc., Spanish Oaks. Won the Best Website award in the Developer category for their Website.

Milestone Community Builders, Preston Village. Won the Best Email Message award in the Volume Builder category for their Email and Landing Page.

“We are pleased that our clients are not only gaining significant results from SmartTouch Interactive lead generation and real estate marketing solutions, but also are being recognized in our industry for their exceptional marketing campaigns,” said Robert Cowes, President and Co-Founder of SmartTouch Interactive. “These prestigious awards are further affirmation of the impact of high-quality marketing in the real estate industry.”

The annual Marketing and Advertising Excellence MAX Awards gala features the area’s best builders and outstanding professionals in the real estate industry.

About SmartTouch Interactive®

SmartTouch Interactive® is an interactive real estate marketing agency and CRM + Marketing Automation Software Service Provider. Backed by 30 years of experience developing lead generation programs for hundreds of clients, SmartTouch sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch. www.smarttouchinteractive.com

Austin, TX – SmartTouch Interactive®, an interactive real estate marketing agency and CRM + Marketing Automation Software Service Provider, today announced that five of its marquee clients have been nominated for a total of eleven awards in the Austin Home Builders Association Max Awards for Marketing and Advertising Excellence. The clients are:

• Brohn Homes, Serene Hills
• Blackburn Communities, The Preserve at Mayfield
• Ash Creek Homes, The Grove at Falconhead
• CCNG, Inc., Spanish Oaks
• Momark Development, Gabardine at Shady Hollow
• Milestone Community Builders, Preston Village

“We are proud to work with some of Central Texas’ most talented builders, supporting them with our proven lead generation and real estate marketing solutions,” commented Robert Cowes, President and Co-Founder of SmartTouch Interactive.

“We’ve seen amazing results using the SmartTouch platform and its proven interactive lead generation campaigns,” said Aaron Boenig, Principal and Founder of Brohn Homes. “We leverage information we’re getting through the lead tracking and PPC campaigns to make better marketing decisions on media buys and placement to improve our overall marketing ROI.”

Alan Daniel, CEO and Co-Founder of SmartTouch® Interactive stated, “It is exciting to work with companies that embrace using an interactive strategy to its fullest capabilities. Our clients are capitalizing on the market upswing and achieving significant results. It’s been a thrill to see record-setting campaign results achieved by leveraging the SmartTouch Platform. Our platform assures no lead gets left behind.”

Awards for which SmartTouch Interactive’s clients have been nominated include:

Best Color Print Ad (Developer)

Blackburn Communities, “The Preserve at Mayfield Ranch Pre-Grand Opening”

Best Color Print Ad (Builder)

Brohn Homes, “Brohn Homes Relocation Ad”

Best Website (Builder)

Milestone Community Builders, “Milestone Community Builders Website”

Brohn Homes, “Brohn Homes Website”

Best Website (Developer)

Blackburn Communities, “The Preserve at Mayfield Ranch Website”

CCNG, Inc., “Spanish Oaks Website”

Momark Development, “Gabardine at Shady Hollow Website”

Best Online Ad – Developer

Ash Creek Homes – The Grove at Falconhead Adwords Campaign

Best Email Message – Volume Builder

Brohn Homes, “Brohn Homes’ Guide to Buying in Austin”

Milestone Community Builders, “Preston Village Email & Landing Page”

Brohn Homes, “Serene Hills Reengagement Campaign”

The awards will be held Saturday, May 11^th at the Renaissance Austin Hotel, beginning at 5:30 p.m. The event features the area’s best builders and outstanding professionals in the real estate industry.  Tickets can be purchased here.

Interactive Real Estate Marketing Expert to Lead “50 Marketing Tactics in 90 Minutes”

Austin, TX – January 17, 2013 – SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and CRM software development company, today announced that CEO and co-founder Alan Daniel is a featured speaker at this month’s National Association of Home Builders International Builders Show in Las Vegas, NV.

Daniel will lead an educational session entitled “50 Marketing Tactics in 90 Minutes: Get the Latest Best Practices” Thursday morning, January 24^th beginning at 8:30 a.m.

“In today’s digital world, if you’re not aggressively using technology to market yourself and make your sales process more efficient, you’re not going to survive,” said Alan Daniel, CEO and Co-Founder, SmartTouch Interactive. “It’s that simple.”

This high-energy 90-minute session will cover 50 best practices in online real estate marketing. Topics which will be explored include social media, Google, creating a more engaging website, effective email marketing, Search Engine Optimization and marketing automation tools.

“Homebuilders and their Marketing Executives who are looking for proven marketing ideas that they can implement immediately will get tremendous value from this session,” Daniel says. “They’ll get to hear from four real estate marketing experts who know how to use the latest online tools to make sales explode.”

An accomplished entrepreneur and sales and marketing specialist, Alan Daniel has a proven track record of creating innovating marketing solutions for the real estate industry. He is co-founder and CEO of SmartTouch Interactive, one of the top lead generation and marketing services companies in North America.   In his role, he oversees business development, strategic partnerships, investor relations and finance.

Prior to co-founding SmartTouch Interactive and the company’s flagship product, SmartTouch® CRM, a lead management and email marketing CRM platform for real estate, he helped LandsofAmerica.com triple their business. Working with low-density developers, advertising agencies and rural realtors, Daniel drove lead generation using online advertising and search engine marketing tactics. He also developed interactive marketing solutions for high-end luxury condo developers in Chicago, including MetroSceneTV.com, a television program showcasing the city’s hottest properties.

Other participants in the IBS session “50 Marketing Tactics in 90 Minutes” include Jennifer Hurst of the Ingenuity Group, Lianne McQuat of McQuat Partnership, and David Miles of Miles Strategic DNA.

About SmartTouch Interactive®

SmartTouch Interactive is an interactive marketing agency that provides proven lead generation programs and lead management system, SmartTouch® Platform.   The SmartTouch team’s expertise in lead generation and online marketing helps firms that require a multi-touch sales cycle create demand for products and services and grow their businesses with customized, interactive lead generation programs and lead cultivation. Backed by 30 years of experience developing lead generation programs for hundreds of clients, SmartTouch sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch. www.smarttouchinteractive.com

SmartTouch Interactive is a proud sponsor and participant of the 2012 Sunbelt Bash – taking place on the night of Thursday, September 13th from 7:30 p.m. until midnight at the Cedar Door. Mix, mingle, and enjoy cocktais afterwards!

Location:
Cedar Door
201 Brazos Street
Austin, TX 78701

Real Estate Marketing Agency and Builder CRM Releases Upgrade that Introduces Push Button Ease and Faster Speed to Improve Customer Experience

Austin, TX – July 2, 2012 – SmartTouch Interactive®, an interactive real estate marketing agency, real estate marketing automation and home builder CRM software and services company, announced today the launch of a new version of its SaaS solution, SmartTouch 2.5.

SmartTouch 2.5 is a next generation sales and marketing solution, providing highly intuitive functionality and new features that deliver faster speeds and a streamlined interface for a better customer experience. The product development for this version focused on two major improvements, a faster and easier way to deploy and measure sales and marketing campaigns. SmartTouch 2.5 offers customers a number of enhancements, including, new streamlined interface, better performance and usability, easy-to-use quick links, quick search and advanced search, cost per lead and cost per sale automatic tracking and richer reporting capibility.

“We continue to push our development efforts forward to create the most effective Marketing Automation and CRM solutions available in the market,” said Alan Daniel, CEO and Co-Founder, SmartTouch Interactive. “This version of SmartTouch is all about making sales and marketing more effective and able to demonstrate a better ROI.”
SmartTouch empowers sales and marketing teams with a comprehensive platform that includes CRM, marketing automation, and e-mail marketing and can be deployed as an entire SaaS solution or components can be deployed as needed to automate targeted, timely marketing campaigns and to organize, direct and automate sales actions. The SmartTouch solution provides a complete view of lead activity, optimization of lead management and lead nurturing to ensure no leads are left behind.

Robert Cowes, President and Co-Founder of SmartTouch® Interactive added, “We are very pleased to make this next generation solution available to our customers and the market to deliver greater lead generation and management capabilities. Our customers gain a significant competitive advantage using the SmartTouch platform by enabling their sales and marketing teams with the tools and tactics they need to deliver the right message at the right time, ensuring a higher response rate and increased velocity of sales.”

About SmartTouch Interactive®

SmartTouch Interactive is an interactive marketing agency with expertise in lead generation and online marketing that helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch. www.smarttouchinteractive.com

Real Estate Marketing Agency and Builder CRM SaaS Company Hits Record Number of Leads Generated in Under Half a Year

Austin, TX – June 19, 2012 – SmartTouch Interactive®, an interactive real estate marketing agency and real estate marketing automation and  home builder CRM software and services company, announced today that it has used its online marketing expertise to help clients generate more than 50,000 leads in the first five months of  2012, resulting in more than $50 million in sales.

“We have helped our clients achieve a marketing ROI that is far beyond opening up the sales funnel,” said Alan Daniel, CEO and Co-Founder, SmartTouch Interactive.  “We are enabling sales and marketing teams to truly work smarter with shared technology, information and goals that bridge the traditional gaps and bring these teams together to garner significantly better sales results.”

“The impact of our investment in a consolidated interactive strategy is reflected in the tremendous absorption and sales velocity we have experienced in all of our communities this year.  We also look forward to building on this success with the launch of our new website designed by SmartTouch,” said Aaron Boenig, Owner and Managing Member of Brohn Homes, new homes San Antonio and Austin builder.

SmartTouch Interactive has deep expertise in online marketing, having helped 60+ real estate clients produce more than 300 email campaigns and landing pages in the past twelve months that have generated thousands of sales leads that convert browsers into buyers. The company’s proven SmartTouch technology and services employs website conversion best practices, organic SEO, PPC, display advertising management, direct email and email reengagement campaigns that are designed to provide consumers the targeted information they need to make a buying decision.

“We have had a record start to our year in terms of leads, tours and sales, which we directly attribute much of the success to our interactive marketing strategy and campaigns enabled by the SmartTouch team,” said Garrett Martin, CEO, MileStone Community Builders, a new homes Austin builder.

“Our clients are proof that embracing smart interactive marketing tools and tactics are key to a successful real estate sales and marketing strategy,” said Robert Cowes, President and Co-Founder, SmartTouch Interactive.  “The results our clients are achieving are phenomenal and we are thrilled to be an integral part in helping them rocket past sales goals for 2012.”

About SmartTouch Interactive®

SmartTouch Interactive is an interactive real estate marketing agency with expertise in lead generation and online marketing that helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch. www.smarttouchinteractive.com

About MileStone Community Builders

MileStone Community Builders’ mission is to serve our customers by providing a high quality home, doing the right thing every time, and offering innovative design and architecture at a reasonable price. We maintain honest communication throughout the homebuilding process, focus on one customer at a time, and exceed all customer expectations, because we understand that every home we craft is a milestone in each of our customers’ lives.

In purchasing your home from MileStone, you will find that we are willing to make commitments and stand by them throughout your home-buying experience as well as throughout your life, one milestone to the next.

We also offer unprecedented value within each community. Just because you get more, does not mean that you should have to pay more.

Milestone Community Builders is here “For the MileStones In Your Life.”

About Brohn Homes

Founded by and for Central Texans, Brohn Homes is single handedly redefining home building from Austin to San Antonio. With over 25 years of combined experience, the company has established a reputation for building luxury homes in some of the hill country’s most sought-after locations. Brohn Homes combines craftsman quality and attention to detail with efficient processes and innovation to create a superior product and tremendous value for our customers. As we expanded into multiple markets over the years, maintaining the integrity of our product, regardless of size or commodity, has remained our guiding principle. www.brohnhomes.com

Turn Real Estate Browsers Into Buyers on Trulia.com

SmartTouch Interactive and MileStone Community Builders team up with Trulia.com in this complimentary webinar to show you how to be successful with your real estate marketing ventures.

Webinar presenters include:

• Noelle Kyle, Senior Account Executive, Trulia
• Natalie Bowers, Director of Marketing, MileStone Community Builder, Austin, Texas
• Robert Cowes, President & Co-Founder, SmartTouch Interactive

Download & watch our complimentary webinar to see how you can improve your real estate marketing & turn more browsers into buyers.

Austin, Texas – April 18, 2012– On Saturday, April 14, the Home Builders Association (HBA) of Greater Austin awarded SmartTouch Interactive, an interactive real estate marketing agency and real estate marketing automation and CRM software and services company, with MAX Awards in three categories: Best Website Developer, Best Print Ad and Best Marketing Professional for an Associate Member at their 21^st annual Marketing and Advertising Excellence (MAX) Awards and Gala at The Oasis.  SmartTouch was awarded the Best Website Developer MAX Award for its development of Wes Peoples Homes website, a local builder with new homes for sale in Austin, TX and the Best Print Ad MAX Award for the new homes Austin builder, MileStone Community Builders Austin relocation ad.

The company was also awarded the Best Marketing Professional for an Associate Member for SmartTouch Interactive Account Manager, Jenny Janda.  Jenny has worked for SmartTouch for two plus years and holds both a Masters Arts, Advertising from the University of Texas and a Bachelor of Arts, Art Communication from Howard Payne University.

“Our focus is on recruiting top talent to serve our clients,” said Alan Daniel, CEO and Co-Founder, SmartTouch Interactive.  “Jenny was our first hire when we started the company two and half years ago and we are exceptionally proud to have one of our team members receive such a distinguished honor from the HBA Greater Austin.”

SmartTouch Interactive is a locally owned and operated company, founded by CEO, Alan Daniel and President, Robert Cowes.  Together they have more than 30 years of real estate marketing experience and developing lead generation programs for hundreds of clients. They continue to put their proven lead generation strategies to work for a growing roster of real estate builders and developers, producing and managing demand generation campaigns that have resulted in 150,000 leads and more than $400 million in sales.

“We are incredibly honored to receive these three MAX Awards and to be recognized this year by the esteemed Home Builders Association of Greater Austin 2012 MAX Awards for both our creative work and our team member.  The category for Best Print Ad was extremely competitive and we are proud to have one this Award for our work with MileStone Community Builders, who we were also finalists for in the Best Website Design and Email Marketing Campaigns categories,” said Robert Cowes, President and Co-Founder, SmartTouch Interactive.”

Cowes also commented, “We have had a tremendous start to the year, working with some of Austin’s top builders and developers like, MileStone Community Builders, Wes Peoples Homes, Brohn Homes, Sitterle Homes, Ash Creek Homes, Idea Homes and more, to build dynamic interactive marketing strategies that enabled these organizations to leverage best practices in online marketing, CRM, and lead management to accelerate the sales process and ensure no leads were left behind.”

The MAX Awards is presented by the HBA of Greater Austin, which is made up of more than 800 home building industry firms. For more than 59 years, the HBA of Greater Austin has served as the leading not-for-profit trade organization dedicated to residential construction and remodeling in Central Texas. The HBA works with government, public, business and community organizations in five counties to protect every family’s right to home ownership.

About SmartTouch Interactive®

SmartTouch Interactive is an interactive marketing agency with expertise in lead generation and online marketing that helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch. www.smarttouchinteractive.com

Home Builder CRM Company Provides Services to Move Up America, Ash Creek Homes, Wycliffe Homes and Idea Homes

Austin, TX – April 10, 2012 – SmartTouch Interactive®, an interactive real estate marketing agency and real estate marketing automation and home builder CRM software and services company, today announced that four new clients have signed with the company.  The new companies include Move Up America, a local company providing move up home programs, Ash Creek Homes, a local builder offering Lakeway homes for sale, Wycliffe Homes, a new homes Toronto builder, and Idea Homes, another local builder with new homes for sale Driftwood.

“We have a very unique program in the marketplace, helping second time home buyers lease their current homes to ensure they are able to sell at the most optimal time.  We were delighted to work with SmartTouch; their team truly understood our unique marketing needs and helped us navigate the relatively new field of Internet marketing for our group,” said John Horton, Founder, Move Up America.  “Already we’re seeing real results using their proven solutions to help us leverage the builder community to bring the Move Up America program to the forefront.”

Each of the new clients has turned to SmartTouch to help address their specific marketing needs.  Ash Creek Homes has signed with the company to utilize the SmartTouch Platform, including SmartTouch CRM, Marketing Automation and Email Marketing.  Move Up America and Idea Homes have both signed on with SmartTouch for lead generation services as well as the SmartTouch Platform.  Wycliffe Homes in Canada has engaged the company to develop interactive lead generation programs and provide the SmartTouch Platform as a tool to help its sales and marketing teams gather deeper intelligence and improve conversion rates.

“Our growing list of clientele is indicative of the continued trend toward a greater need for lead generation and real estate marketing solutions that are able to effectively capitalize on the power of Internet marketing,” said Robert Cowes, President and Co-Founder, SmartTouch Interactive.  “We’re excited to have the opportunity to continue to help real estate organizations like these across North America leverage our proven methodologies and marketing tools to build marketing programs that deliver more to the bottom line.”

About Ash Creek Homes

Founded in 1982 by President Scott Morledge and Vice President Bruce Wencel, Ash Creek Homes has created homes that are like no other, in locations that are amid Austin’s natural beauty. For over 20 years, Ash Creek Homes has created communities in North Central and West Austin that appeal to people looking for high quality and unique living. Ash Creek is known for its reputation for superior craftsmanship, exquisite detail, innovation and most importantly, a willingness to customize and build homes to fit a buyer’s needs. http://www.ashcreekhomes.com/

About Move Up America

Owners Clay Woodard, John Horton and Jay Horton opened the doors of Move-Up America in 1995. Headquartered in Austin Texas, Move-Up America has established itself as a national leader in contingent homebuyer services.  With an extensive background in both new home procedures as well as residential brokerage services we are the industry’s leading resource in assisting families and homebuilders navigate the difficult process of selling one property while preparing to move into a newly built home. http://www.moveupamerica.com/

About Wycliffe Homes

Wycliffe Homes has been building communities of luxury and distinction for 60 years – one of the longest standing builders in the Greater Toronto Area. Over the last six decades, we’ve built more than 10,000 homes in more than 100 communities throughout Ontario, for customers ranging from first-time buyers to empty nesters. Wycliffe has stood the test of time, just like the homes we’ve built in the last 60 years. http://www.wycliffehomes.com/

About Idea Homes

Idea Homes was created based on a shared vision developed by James Gressett and Blake Houston who both have a passion for building fine homes. Jim and Blake have been building fine homes in Austin TX for over 20 years and have built every type of home from small starter homes to multi-million dollar custom homes.  Our team has the experience of building over 1,550 homes in the Austin area, including Round Rock, Cedar Park, Pflugerville, Hutto, Buda, Dripping Springs, and Lakeway. http://www.ideahomes.com/

About SmartTouch Interactive®

SmartTouch Interactive is an interactive marketing agency with expertise in lead generation and online marketing that helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch. http://www.smarttouchinteractive.com