Coldwell Banker Mexico Engages STI For Interactive Marketing Solutions and SmartTouch™ CRM

Austin, TX — January, 18, 2010 – SmartTouch Interactive announced today that Coldwell Banker Mexico has engaged the firm for its interactive marketing and lead generation programs. Coldwell Banker Mexico will leverage SmartTouch’s full expertise in interactive marketing for SmartTouch™ CRM, Web site redesign, and strategic lead generation consulting.

Alan Daniel, CEO and co-founder and Robert Cowes, president and co-founder of SmartTouch Interactive presented the new lead generation program and CRM system at Coldwell Banker Mexico’s annual franchisee conference in Mexico City earlier this month. The program was well received by the franchisee representatives. Coldwell Banker Mexico is targeted to go live this spring with SmartTouch CRM and will deploy the solution to its 40 franchises across 50 offices, which will include 700+ users and represent over 8,000 properties.

“We looked at a number of top real estate and mainstream CRM providers and found the expertise and knowledge at SmartTouch Interactive to the best in the market,” said Phillip Hendrix, principal for Coldwell Banker Mexico. “SmartTouch is the only provider that offers a comprehensive system with CRM, content management system, email marketing, lead scoring and automated marketing, plus strategic consulting.”

“We understand the challenges in the real estate market today and developed our solutions to be flexible in order to serve multiple markets and real estate organizations, including, builders, developers, international realty brokerages and others,” said Robert Cowes, president and co-founder, SmartTouch Interactive. “Our SmartTouch CRM is also available in dual languages, English and Spanish.”

About Coldwell Banker Mexico

Coldwell Banker® Mexico, is part of the world wide recognized and successful real estate corporation Coldwell Banker®, which is the mark that has given credibility to the real estate in Mexico and around the world. Coldwell Banker®, is focused on detecting the real necessities of their clients, to be able to offer real estate consultancy, and integral services of exceptional quality. That is possible because Coldwell Banker® cares about its personnel`s professional development, and offers continuous education programs and improvement services in our daily operations, to fulfill our goal “integrity, honesty and service to our clients.”

About SmartTouch Interactive

Demand Gen™ Partners helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 10 years of experience in developing lead generation programs for 100s of clients, Demand Gen™ Partners sets a new standard with lead generation programs and a CRM solution that integrates sales and marketing automation in one platform, SmartTouch™ CRM.

Leads + CRM + Marketing Automation = More Sales

What could be working better for you?

Our Affiliations

American Marketing Association
Building Industry and Land Development Association
Home Builders Association of Greater Austin
National Association of Home Builders
Texas Association of Builders