SmartTouch® Interactive to Present Internet Lead Generation and Conversion Strategies at Greater San Antonio Area Builders Association’s Sales and Marketing Council Breakfast

Austin, TX – January 24, 2011 – SmartTouch® Partners, the providers of the integrated Real Estate CRM and Marketing Automation platform, SmartTouch®, announced today that Robert Cowes, President and Co-Founder, SmartTouch, will present at the upcoming Greater San Antonio Area Builders Association’s Sales and Marketing Council 4th Quarter Awards Breakfast.   During his presentation he will share more about the role of marketing automation in lead conversion and how and why it works to help convert more leads into sales, plus the methods organizations must employ to generate more real estate buyer leads at a lower cost per lead and the tools to convert those leads.

According to the National Association of Home Builders, 20 percent of real estate buyers expect an immediate response once they have submitted an online request and 19 percent expect a response within 30 minutes.  However, 8 out of 10 Internet leads are not ready to talk to a sales person when they register.  How does a sales team know when they should call, when to e-mail and when should marketing put a lead into a drip marketing campaign to nurture that lead to conversion?

Cowes will share his real estate marketing expertise in his presentation, “The Secret Sauce of Generating and Converting More Real Estate Buyer Leads.”  During this educational session builders and developers will learn the tactics that work and the secret sauce of how to generate and convert more leads into real estate buyers, plus the marketing tips and tools they need to sell more real estate in 2011.

What: SMC Breakfast, $15 per member at the door; $25 per non-member; must RSVP with a Credit Card

When: Friday, February 4, 2010, 8:30AM

Where: GSABA Ray Ellison Auditorium, 3625 Paesanos Parkway, San Antonio, TX

What Attendees Will Learn:

  • What tactics work to generate leads in today’s market
  • The tools and process your sales team needs to convert leads into buyers
  • How to generate more Internet leads at a lower cost per lead
  • Dispel Google myths vs. truths
  • Keys to successful PPC campaigns and management
  • How to give your sales and marketing teams an edge with Lead Cultivation + CRM + Marketing Automation

“The San Antonio is among the top five real estate markets in the country, but in order to capitalize on this opportunity, builders and developers must take a smarter approach to CRM and marketing automation, gaining deeper sales and marketing intelligence to ensure they are delivering the right message at the right time to the right buyer,” said Robert Cowes, President and Co-Founder, SmartTouch Interactive.  “We are excited to be invited to share our knowledge to help the San Antonio and Central Texas area builders and developers by providing them with the information they need to build the most effective lead generation programs and the tools to help them convert and sell more real estate.”

SmartTouch Interactive is committed to being a partner with Greater San Antonio Area Builders Association and supporting these types of events.  To learn more about this upcoming event, visit

About SmartTouch® Interactive

SmartTouch Interactive helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 30 years of experience in developing lead generation programs for 100s of clients, Demand Gen™ Partners sets a new standard with lead generation programs and a Real Estate CRM solution that integrates sales and marketing automation in one platform, SmartTouch®.

Leads + CRM + Marketing Automation = More Sales

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Our Affiliations

American Marketing Association
Building Industry and Land Development Association
Home Builders Association of Greater Austin
National Association of Home Builders
Texas Association of Builders