Homebuilders Select SmartTouch Interactive for CRM Platform

SmartTouch Interactive Welcomes Two Homebuilders to Client List

Austin, TX – October 16, 2013 – SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and home builder CRM software development company, today announced that two home builders and real estate developers have signed on to utilize SmartTouch Interactive’s full spectrum CRM platform, SmartTouch®.

Award-winning builder Savvy Homes builds energy-conscious homes in 30 communities throughout North Carolina and Alabama. Savvy Homes was recently recognized as a “Builder of Integrity” by the Quality Builders Warranty Corporation.

Jim Swingle, VP Sales & Marketing of Savvy Homes, says the efficiency and flexibility of the SmartTouch CRM platform is a perfect complement to his company’s philosophy of exceeding customer expectations. “The SmartTouch Platform gives us real time data that allows us to quickly respond to inquiries from prospective clients,” says Jim, “We can track our prospects through the buying cycle, and provide them with the right information at the right time, helping them to make the best possible decisions.”  Jim says, “Having all marketing and sales activity reside in a single database has increased Savvy Homes’ marketing efficiency and shown proven results.”

Pennsylvania-based Rotelle Development Company, a builder of custom and semi-custom homes, has created quality homes and communities for more than 20 years. Selected as the Reader’s Choice winner by The Mercury in 2012, Rotelle has also won several Pinnacle Awards from the Home Builders Association. Rotelle is not only utilizing the SmartTouch Platform for lead management and reporting, but they are also taking advantage of automated lead nurturing and lead scoring behind the scenes through their internet form integrations with SmartTouch and their website.

SmartTouch Interactive has more than 30 years of experience in lead generation and CRM,” says Alan Daniel, CEO and Co-founder of SmartTouch Interactive. “Most of our work is focused on the real estate industry. We understand that in today’s market, it’s crucial to quickly respond to client inquiries with personalized information. SmartTouch effortlessly delivers this capability, as well as robust tracking and reporting capabilities that help builders analyze the results of their efforts.”

About Savvy Homes

Since Savvy Homes was founded six years ago, the company has designed and built more than 1,000 and earned reputation for style, substance and quality. Founded by partners George Aiken and Darrel Daigre, two men from distinctly different backgrounds, the company’s mission is to meet – and exceed – customer expectations. The combination of Mr. Aiken’s experience in professional engineering and construction, and Mr. Daigre’s background in consumer goods marketing, is perfectly suited to achieve their goal — to create a uniquely positioned, North Carolina-based home building company

About Rotelle Development Company

Family-owned and operated Rotelle Development Company has been Southeastern Pennsylvania’s premier home builder and environmentally responsible land developer for more than 20 years. Committed to excellence in residential construction and development, Rotelle has earned a wholesome reputation among peers, colleagues, and clients as an outstanding builder to both work with and build with. Rotelle has received numerous awards and honors from the Home Builders Association.

About SmartTouch Interactive®

SmartTouch Interactive is an interactive marketing agency that provides proven lead generation programs and lead management system, SmartTouch® Platform.   The SmartTouch team’s expertise in lead generation and online marketing helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch. http://www.smarttouchinteractive.com/

Leads + CRM + Marketing Automation = More Sales

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Our Affiliations

American Marketing Association
Building Industry and Land Development Association
Home Builders Association of Greater Austin
National Association of Home Builders
Texas Association of Builders