October 3, 2017
Awesome! You’re retargeting your website visitors. If it’s not dynamic, you’re likely missing out on valuable performance.
Free Webinar: How To Give Your Remarketing Campaign A Dynamic Advantage
Presented By: Joel Cox, Director of Digital Strategy & Co-Founder, Strategus
Date: Wednesday, Oct. 18
Time: 1 p.m. EST/12 p.m. CST
Duration: 45 minutes including Q/A
Dynamic Retargeting is part of a cutting-edge user experience that can personally tailor what content a buyer is served by what they viewed and engaged with on your website. And a personalized experience is definitely where the home builder marketing industry is heading.
Picture this: A buyer looks at Community A on your website and then gets served a remarketing banner for Community B. They are now 3x less likely to convert than if they were served a banner for Community A. So how can you kick off a dynamic remarketing campaign to drive conversions? Join us for this live webinar and find out!
In this webinar, you will learn:
- Exactly what is Dynamic Retargeting, and how does it engage prospects better than non-Dynamic Retargeting
- What you’ll need to execute a successful Dynamic Retargeting Campaign
- Best Practices for running a powerful Dynamic Retargeting Campaign to improve the user experience and drive conversions
Dynamic Remarketing creates a personalized experience for online buyers and increases conversions by 190% compared to standard/non-dynamic remarketing ads (a less than half 70% increase).
Register by October 18 to also learn more about how Strategus increased performance for a large multi-market homebuilder with Dynamic Retargeting.
About Joel Cox, Director of Digital Strategy & Co-Founder of Strategus
Joel Cox is the Director of Digital Strategy and Co-Founder of Strategus, a full-stack programmatic platform that offers data-driven audience identification and targeted delivery. Strategus’ innovative ad tech and high touch campaign management drive custom, full-funnel cross-device solutions. Strategus pioneered programmatic OTT advertising and thrives on the relentless pursuit of what’s ‘What’s Next in Data-Driven Advertising’. Joel developed his first online business at the age of 20 and graduated from the University of Colorado at Boulder with a degree in marketing. Joel’s background began with search optimization and after having been a member of the core team that developed and rolled out the nation’s first publisher-owned ad network for Media News Group, Joel co-founded Strategus. Joel is Google Certified and fluent in all facets of digital advertising with a passion and emphasis on cutting-edge & innovative digital display and video tactics.