Lead Nurturing and Marketing Automation Keep the Buyer Romance Alive

Watch the video to understand what it takes to convert an Internet prospect to a sales ready lead and ultimately into a new client.

–        8 out of 10 Internet leads are not ready to talk to a sales person.

–        94 percent of online buyers expect a response within 4 hours. (NAHB)

–        What you need for success: online marketing to generate the leads and a lead management system to score and nurture prospects through the buying cycle.

–        Real Estate Example: Reverie on the Ashley

  • It took an average of 45 touch points over 270 days to convert a prospect to a buyer.
  • Need tools to effectively manage leads that require this many touch points.

–        Effective lead management requires:

  • Well designed email campaigns and landing pages.
  • Online forms are critical to collect important information that allow you to segment prospects and target more effectively with automatic groupings.
  • Relevant messaging that delivers content and that is of interest to the prospect.
  • Marketing automation is key to real-time lead management.
  • Need to touch an Internet lead a minimum of three times within the first seven days.

–        Our studies show segmentation combined with automation improve response rates by as much as 40 percent.

Leads + CRM + Marketing Automation = More Sales

What could be working better for you?

Our Affiliations

American Marketing Association
Building Industry and Land Development Association
Home Builders Association of Greater Austin
National Association of Home Builders
Texas Association of Builders