Luxury Home Builder Silverton Custom Homes Engages SmartTouch Interactive

Austin, TX — January, 17, 2010 – SmartTouch Interactive announced today that Silverton Custom Homes, a luxury home builder in the Texas Hill Country, has engaged the firm to manage its interactive marketing and lead generation programs.  Silverton will leverage SmartTouch’s expertise in interactive marketing, with a Web site redesign, email lead generation program, and SmartTouch CRM™, the company’s flagship product.

“Given the changes in the real estate market and the growing competitive pressures, we knew it was time to take a new approach to our lead generation program and our Web site,” said Mike Grim, Principal for Silverton Custom Homes.  “We are extremely impressed with the SmartTouch team’s expertise and previous achievements in executing lead generation campaigns within the real estate industry.  We are looking forward to a successful partnership.”

After opening its doors in 1993, Silverton Custom Homes quickly became one of the most distinguished custom homebuilders in Austin and the surrounding Texas Hill Country. Today, they are focused on building homes in some of the most sought after lakeside communities around Lakeway, Lake Austin, Lake Travis, and Marble Falls.

“With our deep expertise and specialty in interactive marketing and results-driven lead generation campaigns especially for the real estate industry, we’re able to design and manage interactive marketing programs for builders and developers that consistently get results,” said Alan Daniel, CEO and co-founder, SmartTouch Interactive.

Silverton Custom Homes plans to launch its new Web site created by SmartTouch on February 1, 2010.  The company plans to kick off its lead generation program using SmartTouch CRM beginning March 1, 2010.

About Silverton Custom Homes

Silverton Custom Homes builds in Austin and the surrounding Texas Hill Country communities of Lakeway and Lago Vista. With over 25 years of experience, our Silverton Custom Homes founders are pioneers in luxury custom homes. With an eye for ideal home settings, we have built homes in what has become some of the area’s most sought after communities in the Austin area including Westlake, Barton Creek, Rob Roy and Lakeway. To learn more visit www.silvertoncustomhomes.com.

About SmartTouch Interactive

SmartTouch Interactive helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 10 years of experience in developing demand generation programs for 100s of clients, Demand Gen™ Partners sets a new standard with lead generation programs and a CRM solution that integrates sales and marketing automation in one platform, SmartTouch™ CRM.

Leads + CRM + Marketing Automation = More Sales

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American Marketing Association
Building Industry and Land Development Association
Home Builders Association of Greater Austin
National Association of Home Builders
Texas Association of Builders