November was one for the records at our home builder marketing agency as we officially launched the first to market …
SmartTouch® Interactive Blog
Everything you need to know about real estate marketing trends, news and more.
December is always a short month for our boutique, new home builder marketing agency as we take time off for …
Quit Wasting Time on Email Campaigns That Don’t Work! Homebuyers encounter a great deal of content in their email …
PPC for Real Estate – Onboarding 3 New Communities Keyword research and building out the content for new real estate …
Home Builder and Real Estate Marketing Expert Publishes Sales and Marketing Strategy Playbook with Key Insights to How Today’s Home …
This week Robert Cowes, Kelly! Dugas, Tanner Ross, Devone Torrence, and Eric Sims of SmartTouch® Interactive got the chance to …
Robert Cowes, Tanner Ross and Eric Sims of SmartTouch® Interactive headed to Princeton, TX to meet with Cavender Homes to …
We often have a perception about how a certain campaign should work, and then we’re told no by our marketing …
You know your website can be a top lead driver, and conventional wisdom suggests builders need a robust site with …
Innovative online marketing tools and the wealth of customer data now available allow us to precisely target our home buyers. …
National unemployment is at an all‑time low, and the housing industry is trending up with more home starts steadily increasing …
SmartTouch® Interactive Amps Up Its Award-Winning NexGen CRM & Marketing Automation Platform with New Tech — Review
Austin, TX – January 22, 2020 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM …
SmartTouch® Interactive Amps Up Its Award-Winning NexGen CRM & Marketing Automation Platform with New Tech — Review
Austin, TX – January 22, 2020 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM …
SmartTouch® Interactive Amps Up Its Award-Winning NexGen CRM & Marketing Automation Platform with New Tech
Austin, TX – January 22, 2020 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM …
SmartTouch Interactive Honored with Two Silver Awards from the NAHB National Sales and Marketing Council — Review
Award‑Winning Real Estate Marketing Agency Receives Best Website and Best Realtor Program from the National Association of Home Builders Sales …
December is always a short month for our boutique, new home builder marketing agency as we take time off for …
SmartTouch® Interactive’s Robert Cowes and Tanner Ross to present at NAHB International Builders’ Show®2020
Austin, TX – December 11, 2019 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation and lead nurturing CRM solution …
November was one for the records at our home builder marketing agency as we officially launched the first to market …
Robert Cowes and Tanner Ross of SmartTouch® Interactive headed to Atlanta, to meet with Ansley Atlanta’s Director of Marketing, Inga …
SmartTouch® Interactive Launches Home Builder Industry First with a New Mobile App for the Award-Winning NexGen Platform
Austin, TX – November 21, 2019 – SmartTouch® Interactive, an award‑winning interactive real estate marketing agency, real estate marketing automation …
End of the quarter is a busy month for any company, but the end of Q3 always offers a …
Team members at SmartTouch Interactive headed to McAllen, TX to participate in an in‑person quarterly meeting with Rhodes Enterprises where …
September was another busy month in the world of SmartTouch® Interactive. Not only did we generate leads and connect home‑buyers …
SmartTouch® Interactive Makes Top Austin-Area Ethnic Minority-Owned Business List for the Second Year in a Row
Austin, TX – September 25, 2019 – SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and …
August was a full month for our Austin‑based real estate marketing agency. The team traveled to Oxford, Mississippi and Leander, …
SmartTouch® Interactive Wins Five Star Awards at the Texas Association of Builders 26th Anniversary Ceremony
Austin, TX – August 15, 2019 – SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and …
Austin, TX – August 15, 2019 – The Texas Association of Builders (TAB) held their 26th Star Awards Celebration at …
Two major real estate marketing events that we look forward to each year in Austin happened this past week: DCX …
Award‑winning real estate marketing agency to attend Star Awards Celebration in Grapevine, Texas, August 8, 2019 Austin, TX – May …
PPC for Real Estate – Onboarding 3 New Communities Keyword research and building out the content for new real estate …
Two major real estate marketing events that we look forward to each year in Austin happened this past week: DCX …
Part of the value we bring to our clients over other agencies is the extensive reporting and emphasis on data …
A lead gen marketer and a sales manager walk into a room… April 9th at the HBA of Greater Austin …
Real Estate Marketing and Lead Generation Agency Makes the Short List for Five 2019 MAX Awards Categories Austin, TX – …
Integrating Marketing and Sales has been a longterm struggle in every industry, not just home building, but another valuable lesson …
Developing Your Content for Your Audience Keeping your audience in mind when developing your content has been a buzz phrase …
Developing a new home builder website can be expensive, but you need conversions now. So what are your options? Make …
Real Estate Industry Click‑Through Rates Why are benchmark click‑through rates so important? It’s how PPC experts and newbies know they’re …
We’ve added new CRM features to our Tours by Contact Reports in our real estate lead nurturing CRM/Marketing Automation software …
Facebook Required Maintenance? Like many other agencies and social media marketers the Facebook “outage” or “required maintenance” was a little bit of …
For our first SmartTouch® Week in Review, we’re sharing two custom home builder mortgage calculators and a unique execution to …
International Builders’ Show 2019 – Education Sessions that Will Change Your Builder Marketing Strategy
Over 50,000 real estate professionals come together each year at the International Builders’ Show to tour the exhibits and stay …
Updated for 2022 Click Here! Home builder marketing emails are evolving faster than ever. These best home builder marketing emails …
Under new VP, Client Services will now comprise the Account Services, Digital Marketing, and Implementation & Support departments into one …
A strategic marketing plan for launching a community or master‑planned development starts at least a year before the actual grand …
Home builders and developers can easily capture, aggregate, and follow up with homebuyer and Realtor tours when they partner with …
Partnering with White Hat and Anderson Hanson Blanton, SmartTouch® to focus on tracking and tactical execution of digital strategy …
Marketing a pair of comfortable workout pants, a software suite, or even a new car is nothing compared to the …
SmartTouch® Interactive’s Robert Cowes and Tanner Ross to present with Dave Miles, Milesbrand, and Joel Cox, Strategus Austin, TX …
Home Builders and Residential Developers can reach a wealth of prospective buyers in major markets throughout the US Austin, …
Home Building Marketing That Worked in 2018 As a tribute to the many challenges, successes, and failures of 2018 home …
The Best Day of the Year to Capture Homebuyer Leads is December 26th We’re not kidding. It’s the most wonderful …
As you’re out doing your Black Friday shopping, be thinking about how you can make a steal for tours in …
SmartTouch® CEO, Robert Cowes, attended the groundbreaking of the Deerbrooke amenity center in Leander, TX on November 8, 2018. Located …
(updated for 2020) click to view the updated article here. There are two reasons why you may have …
Why you should read this article: Learn how to measure your digital real estate marketing ROI through tracking the correct …
ABJ THe List: Top Austin‑Area Ethnic Minority‑Owned Businesses The Austin Business Journal Vol. 38, No. 33 dispersed on Sept …
Just how often should you update your real estate website? Depending on who you ask, the life of a modern …
Austin, TX – August 28, 2018 – SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and lead nurturing …
SmartTouch® Interactive Wins Eight Star Awards at the Texas Association of Builders 25th Anniversary Ceremony
Real Estate Marketing Experts Attend TAB Star Awards – Now Receiving Over 50 Industry Awards Austin, TX – August 21, …
Real Estate Marketing Awards: Texas Association of Builders Star Awards The Texas Association of Builders (TAB) held their 25th Anniversary …
2018 Star Awards Winners The Texas Association of Builders hosted their annual Star Awards celebration last Thursday, August 9th, at …
Real estate digital marketing agency adds 3 new marketing experts to further serve their clientele. Austin, TX – July 24, …
You may have noticed the image above of the five light bulbs. All are lit, symbolizing great ideas, but only …
SmartTouch® Interactive Officially Introduces Homebuyer Geofencing Solution at PCBC: SmartTouch® Geo
SmartTouch® Geo uses the technology homebuyers take with them everywhere to target in‑market buyers and drive more onsite tours. Austin, …
How to Use Twitter for Real Estate Marketing Effectively using Twitter for real estate marketing will depend upon if you’re …
SmartTouch® Interactive Finals for 12 TAB Star Awards to be Announced at the 25th Anniversary Ceremony
Building industry experts to join the 25thAnniversary of the Texas Association of Builders Star Awards Ceremony, August 9th Austin, TX …
Facebook Real Estate Marketing Facebook real estate marketing is absolutely one of the most important marketing channels you want to …
12‑Time Finalist & Award‑Winning Real Estate Marketing Agency: We’re Going to Star Awards! The SmartTouch® Interactive team will be joining …
Commercial Real Estate Marketing Ideas: Our Guide Depending on your area, resources, demographic, and previous exposure, putting together a commercial …
Marketing Automation for Real Estate Marketing Automation refers to a software or platform that allows Marketing and Sales to automate …
Building the Right Real Estate Marketing Strategy for New Home Builders and Developers Every marketing plan needs an established …
Every Real Estate Marketing Plan has a Purpose Every brilliant plan has a great purpose ahead of itself. There are …
The Company’s New Geofence Platform, SmartTouch® Geo, will be a Game Changer for Real Estate Marketing Austin, TX – April …
SmartTouch® Interactive Holds the Title of Grand MAX Associate of the Year for the 2nd Year in a Row – Press Release
HBA of Greater Austin Presents Real Estate Marketing Agency with Sales and Marketing Excellence (MAX) Awards for Their Lead Generating …
MAX Awards 2018 Grand MAX Associate of the Year 2017 & 2018 The HBA of Greater Austin’s Sales and …
You may already be running a Search or Display campaign or a combination of both…Good. You’re right on track. …
[Read Original Press Release] The HBA of Greater Austin’s Sales and Marketing Excellence Awards (2018 MAX Awards) is one of …
Award Winning Real Estate Marketing Agency is a Nine-Time Finalist for the HBA of Greater Austin MAX Awards
SmartTouch® Interactive is Recognized for Industry Lead Generation and Creative Marketing Campaigns Austin, TX – March 14, 2018 – SmartTouch® …
What Does Email Marketing Look Like Today? Presented by Robert Cowes and Lianne McOuat originally at the NAHB’s International Builders’ …
As Seen at the NAHB International Builder Show January 2018 Austin, TX – Feb 3, 2018 – SmartTouch® Interactive, an …
SmartTouch® Interactive Launches Marketing Management & Lead Generation Programs for 5 New Real Estate Developer Clients
Award‑Winning, Full‑Service Digital Marketing Agency Provides Custom Marketing Strategies to Premier Residential, Mixed‑Use, and Luxury Condo Developers in Texas …
SmartTouch® Interactive Provides Customer Relationship Management & Marketing Automation Solution to 5 Residential Community Developers
Central Texas Developers Choose NexGen to Manage Their Builder Co‑Op Marketing Programs and Integrate Sales & Marketing Austin, TX …
From SEM Specialist to Vice President in 6 Years We are proud to announce, not a new addition to …
Real Estate Digital Marketing Agency Promotes Valued and Dedicated Team Member Tanner Ross to Vice President of Digital …
SmartTouch® Interactive Produces 7 Websites for North Texas Developer, Centurion American Development Group
In conjunction with HotOn! Homes, SmartTouch® Helps Prominent Texas Developer Build Up Their Online Presence Austin, TX – Jan …
The President of SmartTouch® Interactive and VP of Strategy at McOuat Partnership Team Up to Present at the NAHB International Builders’ Show®
The President of SmartTouch® Interactive and VP of Strategy at McOuat Partnership Team Up to Present at the NAHB International …
We will be out of office December 25 – January 2, but a member from each team will still …
“Don’t Do That! Search & Display Marketing Tactics You’re Currently Doing, But Shouldn’t Be” – IBS Tech Byte
SmartTouch®’s Tanner Ross & Strategus’ Joel Cox to Present at NAHB International Builders’ Show® 2018 “Don’t Do That! Search & …
Maximize Your Online Presence & Capture New Home Seekers Last Wednesday and Thursday, Robert Cowes and Sarah Cook presented …
A personalized experience is one of the most effective ways to get a buyer to convert. Whether the buyer is …
“How to Give Your Remarketing Campaign a Dynamic Advantage” Presented by Joel Cox, Strategus Austin, TX – October 4, …
Awesome! You’re retargeting your website visitors. If it’s not dynamic, you’re likely missing out on valuable performance. Free Webinar: …
The Austin‑Based Real Estate Marketing Agency Received Six Awards in the Promotions Categories Best Email Message, Best Online Advertisement, and …
Helping Home Builders & Developers Sell More Homes There is nothing more rewarding than helping a family find their new …
Robert & Tammy Visit Two New NexGen Clients For Training & New Marketing Strategies Robert Cowes, SmartTouch® Co‑founder & President, …
Quit Wasting Time on Email Campaigns That Don’t Work! Homebuyers encounter a great deal of content in their email …
SmartTouch® Participates in PCBC Real Estate Marketing Experts Roundtable At the end of June, two of our team members, …
As SmartTouch® Interactive’s clientele continues to expand across Canada, the U.S., Mexico, and Panama, we want to give a warm …
SmartTouch® Interactive Welcomes 6 Talented New Members To The Team Austin, TX – July 11, 2017 – SmartTouch® Interactive, an interactive …