New Homes Austin Builder, MileStone Community Builders, Leverages SmartTouch to Incorporate a Lead Conversion Strategy for its Website and Online Marketing
Austin, TX – November 22, 2011 – SmartTouch Interactive®, a real estate marketing agency and software development company, today announced that it designed and launched MileStone Community Builders’ new multi-community website, mymilestone.com. SmartTouch used its proven interactive conversion strategies to build the new website, helping mymilestone.com see a surge in lead sources from the website since the launch in early October.
The website incorporates interactive maps and content including, virtual tours, photo galleries, community information, a real estate buying guide, and floor plans that buyers can access. The website’s rich design is based on developing a unique look and feel for each community to immediately give buyers an understanding of the location, lifestyle and product.
MileStone Community Builders also signed on with SmartTouch Interactive to leverage the company’s deep real estate marketing and CRM experience, including deploying the SmartTouch Platform, SmartTouch Marketing Automatio, SEO, Text Messaging, SEM, pay-per-click campaigns and lead generation e-mail marketing campaigns.
“The SmartTouch Interactive group provides an A-team approach to all that they do,” said Garrett Martin, CEO of MileStone Community Builders. “Based on our goals for growth, we knew we needed an interactive marketing partner that could help us achieve a greater presence online as well as maximize on the entire online marketing experience. We have already seen an incredible increase in the number of leads since launching the website and we expect much more benefit to come as we leverage the SmartTouch team and their lead generation expertise.”
“We were thrilled to have the opportunity to work with MileStone Community Builders, a name synonymous with quality and innovation,” said Robert Cowes, President and Co-Founder of SmartTouch Interactive. “They recently won the HBA Presidential Volume builder of the year and increasingly gaining ground on market share in Austin due to their innovative products in great communities. We look forward to helping them continue to leverage the power of marketing automation and the company’s online presence to build on its current momentum and close more deals in 2012.”
About MileStone Community Builders
MileStone Community Builders’ mission is to serve our customers by providing a high quality home, doing the right thing every time, and offering innovative design and architecture at a reasonable price. We maintain honest communication throughout the homebuilding process, focus on one customer at a time, and exceed all customer expectations, because we understand that every home we craft is a milestone in each of our customers’ lives.
MileStone Community Builders is here “For the MileStones In Your Life.” www.mymilestone.com
About SmartTouch Interactive®
SmartTouch Interactive, formerly known as DemandGen Partners, helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a CRM solution that integrates sales and marketing automation in one platform, SmartTouch.