Real Estate Marketing Agency & Home Builder CRM Provider, SmartTouch Interactive Wins NAHB National Sales and Marketing Council Silver Awards
December 17, 2013
Austin, TX – December 18, 2013 – SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and home builder CRM software development company, today announced that it was honored with two Silver National Awards in the prestigious National Association of Home Builders sales and marketing competition, The Nationals. The awards included Best Internet Marketing Campaign for client, Blackburn Communities’ The Preserve at Mayfield Ranch, and Best International Marketing Internet Marketing Campaign for client, Buenaventura of Panama.
The Nationals℠ is the largest competition in the nation for new-home sales and marketing professionals and communities recognizing organizations for effectively executing marketing strategies that address real-world challenges. All Silver Award winners will be recognized at The Nationals℠ Awards ceremony and Gala at the annual NAHB’s International Builders’ Show (IBS), where The Nationals Gold winners will be announced and awarded from the Silver winner categories. The Gala will take place on February 4, 2014 at 5:00PM at the Wynn Las Vegas. IBS is one of the world’s largest building industry exposition and conference that routinely attracts more than 75,000 industry professionals.
“We are incredibly honored to receive these awards and to be a finalist for the Gold Awards that will be presented at the NAHB National Sales and Marketing Council Nationals Award ceremony in February 2014,” said Robert Cowes, President and Co-Founder, SmartTouch Interactive. “We’re proud to be recognized for our work for two of our marquee clients, The Preserve at Mayfield Ranch and Buenaventura, with these highly competitive and coveted national awards.”
Cowes added, “The Preserve at Mayfield Ranch is special to us, as we developed the entire marketing strategy, including everything from naming floor plans and streets, to the tactical marketing execution of the grand opening, which brought 300+ attendees. And most importantly we reached our goal of selling out the first phase of the property in less than six months.”
“Buenaventura is another key client, offering a phenomenal world class resort community with an appeal to international and local buyers. Through our outbound and inbound capabilities, SmartTouch was able to generate 200+ potential buyers from Canada, U.S., Panama, Columbia and Venezuela in just 90 days.”
The National Association of Home Builders is a Washington-based trade association representing more than 140,000 members involved in home building, remodeling, multifamily construction, property management, subcontracting, design, housing finance, building product manufacturing and other aspects of residential and light commercial construction. NAHB is affiliated with 800 state and local home builders associations around the country.
NAHB’s National Sales and Marketing Council was founded in 1962 to help builders sell homes more effectively. The council offers educational opportunities, awards and recognition programs, and sales and marketing tools like the Sales & Marketing Channel to its members. For more information, visit www.nahb.org/nsmc.
About SmartTouch® Interactive
SmartTouch® Interactive is an interactive marketing agency that provides proven lead generation programs and lead management system, SmartTouch® Platform. The SmartTouch® team’s expertise in lead generation and online marketing helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch® sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch®. http://www.smarttouchinteractive.com