Webinar Recording: Proven Techniques for New Home Sales to Women Presented by Kerry Mulcrone

April 30, 2015

Kerry Mulcrone blew real estate marketers away with the insights she shared on our recent webinar, “Proven Techniques for Increasing Home Sales with the Most Powerful Influencers – Women!”

In this half-hour webinar, Kerry delivers golden nuggets from her 18 years of experience showing models and selling homes to women herself, and her years of experience in real estate sales training and real estate sales coaching.

Kerry talks about how important building a relationship with female buyers is and she explains that  just because you enter a female buyer’s details into your CRM, doesn’t mean that you have a relationship. A relationship has to be nurtured and there are a number of ways to do that, so that you make a connection that can lead to a sale.

The webinar also includes:

  • How to recognize and respond to a female buyer’s values and needs
  • The 5 “E” Strategy for Successfully Selling to Female Buyers
  • The 4 Life stages of Female Buyers and How They Impact Home Sales

Watch the webinar below:

See How Marketing Automation Can Help You Nurture a Relationship with Female Buyers

It’s one thing to enter a female buyer’s details into your CRM and quite another to nurture that relationship with her. Marketing Automation can help you do that and alert your sales people to make relevant calls at the perfect time, with the perfect message, based on actions that your buyer has taken.

To see a demo of how this works and how marketing automation can help you nurture a relationship with female buyers, please email Donna Ream at dream at smarttouchinteractive dot com.

More Tips on Marketing to Women from Real Estate Marketing Experts

Click here to read insights from five other real estate marketing professionals including Lianne McOuat of the McOuat Partnership, Jeannette Bodnar of Savvy Homes, Pat Stark of Marketing Matters, Meredith Oliver of Creating Wow and John A Palumbo of JohnPalumbo.com.

More on Kerry Mulcrone

Kerry Mulcrone

Kerry Mulcrone is an award-winning salesperson, coach and motivational speaker. Kerry holds designations as a member of the prestigious NAHB Institute of Residential Marketing, Certified New Home Sales Professional and Certified Marketing Professional. She is the president of Kerry & Co. and the author of Model Home Model Store: THINK RETAIL, a guide to new home sales that puts a fresh retail spin on new home sales and encourages salespeople to think outside the box.

Leads + CRM + Marketing Automation = More Sales

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Building Industry and Land Development Association
Home Builders Association of Greater Austin
National Association of Home Builders
Texas Association of Builders

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