SmartTouch Interactive CEO Alan Daniel Featured Speaker at National Association of Home Builders International Builders Show
Interactive Real Estate Marketing Expert to Lead “50 Marketing Tactics in 90 Minutes”
Austin, TX – January 17, 2013 – SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and CRM software development company, today announced that CEO and co-founder Alan Daniel is a featured speaker at this month’s National Association of Home Builders International Builders Show in Las Vegas, NV.
Daniel will lead an educational session entitled “50 Marketing Tactics in 90 Minutes: Get the Latest Best Practices” Thursday morning, January 24th beginning at 8:30 a.m.
“In today’s digital world, if you’re not aggressively using technology to market yourself and make your sales process more efficient, you’re not going to survive,” said Alan Daniel, CEO and Co-Founder, SmartTouch Interactive. “It’s that simple.”
This high-energy 90-minute session will cover 50 best practices in online real estate marketing. Topics which will be explored include social media, Google, creating a more engaging website, effective email marketing, Search Engine Optimization and marketing automation tools.
“Homebuilders and their Marketing Executives who are looking for proven marketing ideas that they can implement immediately will get tremendous value from this session,” Daniel says. “They’ll get to hear from four real estate marketing experts who know how to use the latest online tools to make sales explode.”
An accomplished entrepreneur and sales and marketing specialist, Alan Daniel has a proven track record of creating innovating marketing solutions for the real estate industry. He is co-founder and CEO of SmartTouch Interactive, one of the top lead generation and marketing services companies in North America. In his role, he oversees business development, strategic partnerships, investor relations and finance.
Prior to co-founding SmartTouch Interactive and the company’s flagship product, SmartTouch® CRM, a lead management and email marketing CRM platform for real estate, he helped LandsofAmerica.com triple their business. Working with low-density developers, advertising agencies and rural realtors, Daniel drove lead generation using online advertising and search engine marketing tactics. He also developed interactive marketing solutions for high-end luxury condo developers in Chicago, including MetroSceneTV.com, a television program showcasing the city’s hottest properties.
Other participants in the IBS session “50 Marketing Tactics in 90 Minutes” include Jennifer Hurst of the Ingenuity Group, Lianne McQuat of McQuat Partnership, and David Miles of Miles Strategic DNA.
About SmartTouch Interactive®
SmartTouch Interactive is an interactive marketing agency that provides proven lead generation programs and lead management system, SmartTouch® Platform. The SmartTouch team’s expertise in lead generation and online marketing helps firms that require a multi-touch sales cycle create demand for products and services and grow their businesses with customized, interactive lead generation programs and lead cultivation. Backed by 30 years of experience developing lead generation programs for hundreds of clients, SmartTouch sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch. www.smarttouchinteractive.com