Daniel to Participate in Panel Discussion on Marketing Automation at The eMarketing Summit Special Event @ InnoTech
Austin, TX – October 10, 2011 – SmartTouch Interactive®, a marketing automation and Real Estate CRM software solutions and services company, today announced that Alan Daniel, CEO & Co-Founder, SmartTouch Interactive will participate in the expert panel discussion, “Harnessing the Power of Marketing Automation,” at the upcoming The eMarketing Summit, a special InnoTech event. The session will take place at 2:30PM on October 20, 2011.
Daniel joins fellow panelists Kathy Mandelstein, Director of WW Demand Programs, Web & Events, IBM Collaboration Solutions & Social Business and Joel Granoff, Sr. Director, North America Ecosystems & Channels Marketing, SAP Americas – Small Medium Enterprise. During the session, these three marketers will share their experiences with how to enhance the customer experience and sales cycle through marketing automation activities. The expert-led panel discussion will take a deep-dive into how effective marketing automation processes can nurture and grow business. Real-world case studies and examples will be discussed and analyzed.
“I am delighted to have the opportunity to participate in one of Austin’s most important technology conferences,” said Alan Daniel, CEO & Co-Founder, SmartTouch Interactive. “I look forward to discussing the impact of effective marketing automation and lead management programs as well as sharing some of the successes that our clients have had by employing effective lead generation strategies coupled with the power of marketing automation.”
About SmartTouch Interactive®
SmartTouch Interactive, formerly known as DemandGen Partners, helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a CRM solution that integrates sales and marketing automation in one platform, SmartTouch.