Austin, TX, May 27 – On Saturday, May 14, the Home Builders Association (HBA) of Greater Austin awarded SmartTouch Interactive with the Silver Award for Best Website – Customer Builder, Best Email Message – Customer Builder, Best Online Ad – Volume Builder and Best Email Message at their 20th annual Marketing and Advertising Excellence (MAX) Awards and Gala at the Renaissance Hotel in the Arboretum.
SmartTouch Interactive is a locally owned and operated marketing automation and CRM software solutions and services company. SmartTouch founders Alan Daniel and Robert Cowes have more than 30 years of experience in developing lead generation programs for hundreds of clients. They have put their lead generation strategies to work for a growing roster of real estate builders and developers over the past five years, producing and managing over $20 million in lead generation budgets and producing more than 400 e-mail campaigns that have resulted in 100,000 leads and more than $250 million in sales.
“We are honored to receive these four Silver Awards and to be recognized by the prestigious Home Builders of Greater Austin 2011 MAX Awards,” said Robert Cowes, President and Co-Founder, SmartTouch Interactive. “It is tremendously rewarding to be acknowledged for the work we are doing to help local community builders and developers leverage best practices in online marketing and CRM. We look forward to continuing to help area builders leverage interactive marketing to increase sales velocity and absorption of home sales.”
The MAX Awards is presented by the HBA of Greater Austin, which is made up of more than 800 home building industry firms. For more than 58 years, the HBA of Greater Austin has served as the leading not-for-profit trade organization dedicated to residential construction and remodeling in Central Texas. The HBA works with government, public, business and community organizations in five counties to protect every family’s right to home ownership.
About SmartTouch Interactive®
SmartTouch Interactive, formerly known as SmartTouch Interactive, helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a CRM solution that integrates sales and marketing automation in one platform, SmartTouch.