SmartTouch Interactive Introduces Subscription-Based Marketing Services for Real Estate Developers and Home Builders

New SmartTouch Monthly Subscription Options Increase Sales, Create Affordable Options for Clients

Austin, TX – February 25, 2014 – SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and home builder CRM software development company, today announced that it has developed a new subscription-based marketing service as a cost-effective way for clients to test the company’s extraordinary inbound and outbound marketing prowess and experience immediate results.

“Our new marketing subscription packages are ideal for real estate companies who want to test the waters before making a long-term commitment and investment,” explains Robert Cowes, President and Co-founder of SmartTouch Interactive. “This is an excellent way for clients to see first-hand how our strategies and services deliver extraordinary lead generation and website traffic.”

Outbound subscription marketing packages include creation and deployment of email campaigns to promote properties to realtors and re-engage existing contacts in the client’s database. Clients may also choose to deploy email campaigns to the SmartTouch Interactive SmartDirectory, a database of more than 80 million contacts worldwide.

Inbound subscription marketing packages include Search Engine Marketing strategies on major search engines, retargeting across a network of tens of thousands of websites, and digital display ads using PPC which are shown on tens of thousands of websites.

Builders and real estate developers who purchase the subscription marketing services packages also get to try the SmartTouch Interactive Platform for lead management, which streamlines and automates lead generation and lead nurturing.  SmartTouch Interactive has an experienced in-house agency to provide creative services for clients as well.

The first companies to subscribe to SmartTouch Interactive’s marketing packages are:

Victor Mendoza, Armadillo Homes Director of Sales, says his company chose SmartTouch Interactive because of the company’s flexible and strategic approach to marketing. “Our needs as a company are complex,” he explains. “We build in multiple communities and offer three distinct product lines. SmartTouch was able to tailor their approach to meet our demands, and the results have been impressive.”

“We’re excited that these leading new home builders have chosen SmartTouch Interactive for lead generation and marketing,” says adds Cowes.  “When clients experience the efficiency our platform delivers to their sales team, and see the results generated by our marketing strategies, the return on investment is obvious,” Cowes explains. “That leads to long-term relationships and success for our home builder clients and for SmartTouch as well.”

About Armadillo Homes

Since being founded by Robert Gutierrez, Armadillo Homes has helped more than 7,000 families in Texas achieve their dreams of home ownership. The company philosophy of “Help, don’t sell,” drives its efforts in providing value within the company, the communities we build and beyond.  Armadillo Homes has won several awards, including being named “America’s Best Builder” by Professional Builder; and the Lee Evans Award for Excellence in Business Management from the National Association of Home Builders.

About Grand Haven Homes

With over 83 years of collective home building experience, Grand Haven Homes introduces a fresh perspective to building new homes. In response to requests from home buyers for flexibility within floor plans, design improvements and more choices inside their homes. Grand Haven Homes brought forth LIFEZONES™, a new dimension in the Central Texas Home Building Industry. LIFEZONES™ offer home owners tremendous flexibility in personalizing their home by selecting from the multitude of our collections and options. Each home owner can have the confidence that their home is unique to their needs and addresses the specific ways they live their life. Grand Haven Homes offers three product lines: GH Reserve, a line of luxury estate homes; Grand Haven Homes, and The Cottages. 

About Monticello Homes

Monticello Homes has created award-winning custom homes in San Antonio since 1994. Monticello Homes builds on customer home sites, in niche gated subdivisions and in its master planned communities. With its thoughtful design, in-house interior design consultation, construction management and personalized customer service, Monticello Homes delivers a new home building experience that is unrivaled among San Antonio new home builders.

About Fontanella del Mar

Fontanella del Mar is an exciting beach community in Panama with homes ranging from condominiums to single-family homes. Geared toward those who like to be close to the water, Fontanella del Mar builds homes with custom touches including Spanish tile, mahogany accents, and granite countertops. Fontanella del Mar also assists foreign buyers with finding a mortgage broker to handle their purchase.

About Buenaventura

Every home in Buenaventura has a water view, making it one of the most sought-after communities on the Pacific coast of Panama. From apartments to custom homes, home buyers looking to escape to a beach paradise will find their perfect home in Buenaventura. The community includes luxurious amenities including two beach clubs, a golf course, several restaurants, a spa, tennis courts and an equestrian center.

About The Reserve at Lake Travis

Created by partners Hal Jones and Red McCombs, The Reserve at Lake Travis encompasses 310 lush acres of rolling hill country and 3.5 miles of pristine shoreline along the coveted south banks of Lake Travis. The Reserve at Lake Travis is the ultimate in luxury living featuring acreage privacy and waterfront home sites. Homeowners enjoy a private club with restaurant, marina, lazy river pool and equestrian center.

About The Reserve at St. Charles Bay

A 100% waterfront master-planned island community by developers Red McCombs and Hal Jones, The Reserve at St. Charles Bay is located just north of Rockport, Texas. The community features elevated bayfront custom home sites as well as homesites on Texas’ largest planned canal system.  Designed for the relaxed coastal lifestyle, move-in ready energy-efficient coastal cottages are also available at The Reserve at St. Charles Bay.

About Villamar

Villamar is a new beachfront community in Panama’s elegant Casamar, overlooking the Pacific Ocean. Located just 60 miles from Panama City, Villamar is a tranquil escape by the sea. Amenities include a clubhouse, restaurants, and sports facilities. Some of Panama’s best surfing is just steps away.


About Greenview

Located in Panama’s exclusive Santa Maria, far from city congestion, Greenview’s modern apartment homes feature both beautiful golf course and Pacific Ocean views. Greenview boasts the first Olympic-size swimming pool in Panama. Residents are entitled to membership at Santa Maria Golf Club for an additional fee.

About Great Southern Homes

For more than 25 years, Great Southern Homes has created quality homes and communities in the Charleston, SC area. The philosophy of Great Southern Homes, “Family Building for Families”, represents Great Southern Homes’ dedication to building affordable homes for growing families.

About Scott Felder Homes

Recognized as one of the top builders in Texas, Scott Felder Homes crafts new homes in Austin, San Antonio, and New Braunfels, Texas. Scott Felder Homes received the 2012 and 2013 Builder of the Year awards for both Texas and Austin. By specializing in services and products tailored to the desires of their clients and offering floor plans with innovative flex space options and customizable indoor and outdoor features, Scott Felder Homes sets the standard for Texas homebuilders.

About SmartTouch Interactive®

SmartTouch Interactive is an interactive marketing agency that provides proven lead generation programs and lead management system, SmartTouch® Platform.   The SmartTouch team’s expertise in lead generation and online marketing helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and lead cultivation. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch.


Leads + CRM + Marketing Automation = More Sales

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American Marketing Association
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Home Builders Association of Greater Austin
National Association of Home Builders
Texas Association of Builders