SmartTouch Interactive Launches New Lead Adapter to Integrate with Third Party Real Estate Marketing Lead Sources

New Enhancement to SmartTouch Real Estate Marketing Automation Platform
Boosts Lead Management Capabilities for Real Estate Builders and Developers

Austin, TX – February 8, 2012 – SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and CRM software development company, today announced that it has made available the new Smart Lead Adapter™. The new software solution enables leads from third party sources, including New Home Source, New Home Guide and New Condos Online, to auto populate leads into SmartTouch®, eliminating double data entry and leveraging the SmartTouch Platform® lead scoring and nurturing capabilities.

“We continue to push our development efforts forward to create the most effective Real Estate Marketing Automation and CRM solutions available in the market,” said Alan Daniel, CEO and Co-Founder, SmartTouch Interactive.”

“There is tremendous value for builders and developers to have lead data going directly into a CRM solution from a third party source,” said Peter Brumme, Vice President and General Manager, BDX. “This will not only save time and money, but gives sales team the knowledge they need to act in real-time.”

The Smart Lead Adapter empowers builder and real estate sales teams with a complete view of lead activity from these popular real estate listing sites through SmartTouch CRM® and Marketing Automation, optimizing lead management and lead nurturing efforts and ensuring no leads are left behind.

Oscar Maria, General Manager, New Condos Online, commented, “By populating a CRM solution with leads gathered from a site such as ours, builders and developers will be better able to leverage the data for improved lead scoring and deploying more targeted automated nurturing e-mails.”

“We were the Beta client for the new Smart Lead Adapter and I absolutely love that these leads go directly into our SmartTouch CRM and I no longer have to forward them to the sales team to follow up on. They know immediately that there is a new opportunity,” said Natalie Bowers, Director of Marketing, MileStone Community Builders. “Plus, now we can see which leads are making it into our traffic pipeline and we are able to easily nurture these leads with our automated e-mail campaigns.

For builders and developers without a current lead management system in place, this gives them a turnkey solution to gain visibility into their advertising investment on these third party websites. More importantly, for real estate builders and developers using the SmartTouch Platform, they are able to use this information to achieve a higher ROI by leveraging lead nurturing campaigns, which have been proven to reengage 20-30 percent of leads and potential buyers that typically go untouched.

Robert Cowes, President and Co-Founder of SmartTouch® Interactive added, “The new lead adapter is a turnkey plug and play solution that further strengthens the SmartTouch suite and assures that leads from some of the top real estate listing sites are captured, scored and nurtured. The tool gives real estate builders and developers a competitive advantage and helps them ensure their sales and marketing teams stay in front of leads and never leave a lead behind.”

To learn more about the Smart Lead Adapter and the SmartTouch Platform, visit with SmartTouch CEO, Alan Daniel at the International Builders Show 2012 this week in Orlando. He will be available throughout the conference. Please call 214-662-4008 or e-mail to schedule a meeting.

About SmartTouch Interactive®
SmartTouch Interactive is an interactive marketing agency that provides proven lead generation programs and lead management system, SmartTouch® Platform. The SmartTouch team’s expertise in lead generation and online marketing helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch.

Leads + CRM + Marketing Automation = More Sales

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Home Builders Association of Greater Austin
National Association of Home Builders
Texas Association of Builders