SmartTouch Interactive Releases New Feature Set for SmartTouch CRM to Enable Sales and Marketing Teams to Improve Lead Tracking, Scoring and Reporting

Austin, TX – April 22, 2013 – SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and real estate CRM software development company, today announced the availability of its SmartTouch CRM Spring 2013 release of new features, including a number of enhancements to editing, sending, tracking and reporting on sales and marketing campaigns.

The spring 2013 release offers SmartTouch Interactive customers a set of feature enhancements to the previously released SmartTouch CRM 2.5 software, including new date range search capabilities within SmartReports, new lead source tracking by date, and an exciting new Marketing Campaign Editor tool that enables marketers to easily create and edit new campaigns.  For real estate clients, the SmartLead Adapter now tracks leads that come from both Private Communities and New Home Feed.

This release also enables integration to the Advantage Route Systems (ARS), which allows all data entered by their sales team to push into their ARS account when they sign up a new customer, effectively skipping the manual entry by the accounting department. SmartTouch has the ability to make integrations like this possible within a wide range of back-end accounting or construction management platforms. If you are interested in learning more about SmartTouch Integrations, email us at support@smarttouchinteractive.com.

“We are excited to deliver a number of new enhancements to our growing customer base that enables them to further optimize their lead generation and management programs  with one of the most effective Marketing Automation and CRM solutions available in the market,” said Alan Daniel, CEO and Co-Founder, SmartTouch Interactive.

SmartTouch empowers sales and marketing teams with a comprehensive platform that includes CRM, marketing automation, and e-mail marketing and can be deployed as an entire SaaS solution or components can be deployed as needed to automate targeted, timely marketing campaigns, and to organize, direct and automate sales actions.  The SmartTouch solution provides a complete view of lead activity, optimization of lead management and lead nurturing to ensure no leads are left behind.

Robert Cowes, President and Co-Founder of SmartTouch® Interactive added, “We continue to focus on forward development and opportunities to quickly deliver new features that help our customers gain a significant competitive advantage in the markets they serve.  The SmartTouch platform and our marketing programs have proven again and again that we are enabling sales and marketing teams with the smart tools and tactics they need to target the right customer at the right time and achieve the greatest ROI for their marketing dollar spent.”

About SmartTouch Interactive®

SmartTouch Interactive is an interactive marketing agency with expertise in lead generation and online marketing that helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch. www.smarttouchinteractive.com

Leads + CRM + Marketing Automation = More Sales

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Building Industry and Land Development Association
Home Builders Association of Greater Austin
National Association of Home Builders
Texas Association of Builders