SmartTouch Interactive Signs Charleston, South Carolina New Home Builder, Crescent Homes

Austin, TX – November 27, 2012 – SmartTouch Interactive®, an interactive real estate marketing agency and real estate marketing automation and home builder CRM software and services company, today announced the signing of Charleston, South Carolina new home builder, Crescent Homes.  Crescent Homes engaged the agency to use the SmartTouch Platform, develop inbound marketing programs via SEO and SEM and email marketing services for lead nurturing.

“The SmartTouch team has deep expertise in real estate marketing as well a breadth of knowledge of the Charleston, South Carolina real estate market,” said Lee Miller, Director of Marketing, Crescent Homes.  “We are delighted to have the opportunity to work with the SmartTouch organization and leverage their experience to develop an integrated marketing program that enables our sales team with Smart information to engage customers at the right time.”

Crescent Homes is a community builder focused on developing innovative neighborhoods in the Charleston, South Carolina area and neighboring markets.  The home builder has 11 communities offering charming new homes reminiscent of the classical homes of yesterday ranging from $130k – $250k+.  As developers that go beyond the standard, Crescent Homes is committed to creating safe and secure new homes in livable neighborhoods that employ energy efficient and environmentally friendly building practices to ensure that home owners can live in harmony with the surrounding landscape.

“SmartTouch Interactive has the unique ability to combine real estate marketing expertise, lead generation, CRM and marketing automation solutions that enable builders and developers around the country to more effectively capitalize on the power of Internet marketing,” said Robert Cowes, President and Co-Founder, SmartTouch Interactive.  “We’re excited to put our knowledge of the Charleston market, proven integrated methodologies and marketing tools to work for Crescent Homes to help build marketing programs that sell more homes.”

About Crescent Homes

Crescent Homes, Charleston’s local, innovative and flexible builder, creates distinguished communities with entry level to upper end new homes nestled in timeless neighborhoods across the Lowcountry. Crescent Homes provides superior quality construction and each home is built with the industry’s latest energy efficient, eco-friendly features, materials and appliances. The Crescent Homes Advantage is clear – a beautiful, quality-built home designed to lower utility costs, reduce maintenance, and provide families with a lifetime of comfort and security. Our communities afford new homeowners not only a home of superior quality construction, but also a peaceful, secure environment in which to call their own.

About SmartTouch Interactive®

SmartTouch Interactive is an interactive marketing agency with expertise in lead generation and online marketing that helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch.

Leads + CRM + Marketing Automation = More Sales

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American Marketing Association
Building Industry and Land Development Association
Home Builders Association of Greater Austin
National Association of Home Builders
Texas Association of Builders