Austin, TX – July 2, 2012 – SmartTouch Interactive®, an interactive real estate marketing agency, real estate marketing automation and home builder CRM software and services company, announced today the launch of a new version of its SaaS solution, SmartTouch 2.5.
SmartTouch 2.5 is a next generation sales and marketing solution, providing highly intuitive functionality and new features that deliver faster speeds and a streamlined interface for a better customer experience. The product development for this version focused on two major improvements, a faster and easier way to deploy and measure sales and marketing campaigns. SmartTouch 2.5 offers customers a number of enhancements, including, new streamlined interface, better performance and usability, easy-to-use quick links, quick search and advanced search, cost per lead and cost per sale automatic tracking and richer reporting capibility.
“We continue to push our development efforts forward to create the most effective Marketing Automation and CRM solutions available in the market,” said Alan Daniel, CEO and Co-Founder, SmartTouch Interactive. “This version of SmartTouch is all about making sales and marketing more effective and able to demonstrate a better ROI.”
SmartTouch empowers sales and marketing teams with a comprehensive platform that includes CRM, marketing automation, and e-mail marketing and can be deployed as an entire SaaS solution or components can be deployed as needed to automate targeted, timely marketing campaigns and to organize, direct and automate sales actions. The SmartTouch solution provides a complete view of lead activity, optimization of lead management and lead nurturing to ensure no leads are left behind.
Robert Cowes, President and Co-Founder of SmartTouch® Interactive added, “We are very pleased to make this next generation solution available to our customers and the market to deliver greater lead generation and management capabilities. Our customers gain a significant competitive advantage using the SmartTouch platform by enabling their sales and marketing teams with the tools and tactics they need to deliver the right message at the right time, ensuring a higher response rate and increased velocity of sales.”
About SmartTouch Interactive®
SmartTouch Interactive is an interactive marketing agency with expertise in lead generation and online marketing that helps firms that require a multi-touch sales cycle create demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 30 years of experience in developing lead generation programs for 100s of clients, SmartTouch sets a new standard with lead generation programs and a single solution that integrates CRM, Marketing Automation, E-Mail Marketing and Inventory Management in one platform, SmartTouch. www.smarttouchinteractive.com