Southerland Communities Engages SmartTouch Interactive for Interactive Marketing Services

Austin, TX — January, 18, 2010 – SmartTouch Interactive announced today that Southerland Communities, a premier developer of planned communities in the Texas Hill Country, has signed with the firm for its interactive marketing and lead generation programs. Southerland Communities will leverage SmartTouch Interactive flagship solution, SmartTouch™ CRM and customized lead generation programs for its four premier Texas Hill Country communities, Terramont, Copper Ridge, Bridlegate and Shadow Lakes.

Southerland Communities offers picturesque natural settings for its planned communities in the Texas Hill Country and throughout Texas, including near unique towns such as New Braunfels, Canton, Spring Branch, Bandera and San Antonio. Quality infrastructure and careful planning to preserve the integrity of the landscape are key elements of a Southerland Community development.

“For years we have been using our own in house CRM and lead generation solution, but over the past year, we’ve found that it was becoming increasingly difficult to keep up with the changing market dynamics,” said Jay Patterson, president of Southerland Communities. “We chose SmartTouch Interactive for the company’s experience and flexibility as well as the ability to provide strategic consulting during implementation and complete customization for each of our unique communities.”

“We are excited to have Southerland Communities on board with us,” said Alan Daniel, CEO for SmartTouch Interactive. “Jay Patterson has been one of the most successful resort and second home community developers throughout the Texas Hill Country. We look forward using our more than 30 years of combined real estate marketing experience to help Southerland Communities build lead generation programs that get real results.”

About Southerland Communities

A premier developer of planned communities in the Texas Hill Country, Southerland Communities is dedicated to exceptional customer service, careful stewardship of the land, and creating quality infrastructures and covenants that protect the integrity of the land and the quality of life for residents. Southerland Communities is dedicated to establishing the finest properties available in this extraordinary region, at reasonable prices. We invite you to visit and preview our communities to discover the quality of life that awaits—Texas Land for Texas Living.

About SmartTouch Interactive

Demand Gen™ Partners helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 10 years of experience in developing lead generation programs for 100s of clients, Demand Gen™ Partners sets a new standard with lead generation programs and a CRM solution that integrates sales and marketing automation in one platform, SmartTouch™ CRM.

Leads + CRM + Marketing Automation = More Sales

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Our Affiliations

American Marketing Association
Building Industry and Land Development Association
Home Builders Association of Greater Austin
National Association of Home Builders
Texas Association of Builders