The DNA of a Well-Designed Landing Page

Watch the video to see examples of landing page tips and advice that work for leads that require multi-touch sales follow up.

Watch the video to see examples of landing page tips and advice that work for leads that require multi-touch sales follow up.

  • Always keep your brand centered or in the top left hand corner.
  • Use dynamic images, a rotating slide show of your products or brand experience. Video works even better.
  • Headline and sub headlines go above the fold.
  • Keep it simple – use short intro statements and bullets points.
  • Form placement should be on the upper right side of the landing page.
  • Make sure you have a clear call to action with an offer that is relevant to the advertising.
  • Offer something of value; a white paper, e-brochure, or coupon are all great options.
  • Your form should be relevant and to the point – 7-8 questions tops!
    • First name, last name, e-mail, phone, questions or comments, 2-3 qualifying questions, product of interest and timing, zip code, and address only if you have intentions of mailing something.
  • Use accolades earned by your firm or product, testimonials using 5 stars ratings, or for location based offerings use the cities key accolades.
  • If your service requires getting to a destination provide a location map and driving directions link.

Leads + CRM + Marketing Automation = More Sales

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