TX Riverwalk Residences, LP, Developer of the Alteza, Engages SmartTouch Interactive To Enhance Its Real Estate Lead Generation Programs With Proven Internet Marketing, Marketing Automation And SmartTouch™ CRM

Austin, TX – June 4, 2010 – SmartTouchPartners announced today that TX Riverwalk Residences, the developer of the Alteza, San Antonio’s private luxury residences atop the Grand Hyatt Hotel, has engaged the firm for its marketing automation and lead generation programs.  The Alteza will leverage SmartTouch Interactive’ interactive lead generation programs and flagship solution, SmartTouch™ CRM. SmartTouchCRM is a service solution software that integrates CRM and marketing automation on the same platform.

Located atop the Grand Hyatt Hotel directly on San Antonio’s famed River Walk, the Alteza offers a collection of 147 residences that combine secure, luxury living with the exceptional service of a world-class hotel.  Alteza is life from the top with dramatic San Antonio and Hill Country views, exclusive “owner’s only” rooftop pool oasis, Grand Hyatt amenities, Smart Home Technology, and more.

“To arm our sales teams with the latest marketing tools and tactics, better monitor our marketing investment and improve our ability to forecast for sales growth, we needed to gain greater visibility into our sales and marketing activities across our company,” said Jim Jaco, President and COO,TX Riverwalk Residences .  “We wanted a partner with an expertise in real estate marketing, lead generation, CRM and marketing automation and a proven record of real ROI.  SmartTouch Interactive stands out as a true leader with extensive experience and a strong background in all of these disciplines.”

“We aim to help all of our clients meet and exceed their sales goals by going beyond the realm of traditional services.  For instance, we are leveraging our experience and relationships to coordinate the development of a referral program between Alteza and COLDWELL BANKER Mexico,” said Robert Cowes, President and Co-Founder, SmartTouch Interactive. “We try to leverage our relationships with every client for the good of the common goal, to help sell more real estate.”

About Alteza

Alteza is a 10-story high-rise condominium project perched high atop the Grand Hyatt Hotel in the heart of downtown San Antonio, on the banks of its picturesque River Walk.  Alteza features 147 luxury condominiums—from plush one-bedroom homes to jaw-dropping two-story penthouse suites—all with amenities suited for even the most discriminating of residents.

The property is designed by world-famous architectural firm Arquitectonica, winner of numerous international awards.  Alteza is life from the top. www.thealteza.com

About SmartTouch Interactive

Demand Gen™ Partners helps firms that require a multi-touch sales cycle create a demand for products and services and grow their business with customized, interactive lead generation programs and a lead cultivation CRM solution. Backed by 10 years of experience in developing lead generation programs for 100s of clients, Demand Gen™ Partners sets a new standard with lead generation programs and a CRM solution that integrates sales and marketing automation in one platform, SmartTouch™ CRM.

Leads + CRM + Marketing Automation = More Sales

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National Association of Home Builders
Texas Association of Builders