Webinar Recording: Meredith Oliver Presents “Anatomy of Wicked Good Website Design”

October 28, 2015

While website design might seem subjective, the results they get – in lead generation and engagement – are not subjective!

In this webinar, Sales and Marketing Strategist, Meredith Oliver, reveals;

  • What’s working now in website design for new home builders – both custom and volume
  • What benchmarks builders can be expecting in their Google Analytics
  • How to create calls to action that generate leads

Some highlights include

  • Great photography and quality video “Hits a home run every time” when it comes to builder websites
  • 45-58% of website traffic comes from mobile devices so mobile friendly/responsive has never been more important
  • If you’re a builder, “The money is in your community pages” and if you’re a custom builder, it’s in your photo gallery or portfolio
  • Your marketing source report should reflect where you are spending  your lead generation marketing budget
  • Don’t assume someone will act. You need to invite them to do something on your website, using an active voice – Call Now, Download a Brochure, etc.

Click here to watch the webinar.

Click on the link below to access the slides.

Slides – WickedGoodWebDesign_SmartTouchWebinar-compressed

Leads + CRM + Marketing Automation = More Sales

What could be working better for you?

Our Affiliations

American Marketing Association
Building Industry and Land Development Association
Home Builders Association of Greater Austin
National Association of Home Builders
Texas Association of Builders

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