Reengage with prospects & gather more intelligence.
SmartTouch One-Click Preference Updates provides you with real-time valuable information you need in order to follow up with prospects based on their decision stages and needs.
Get instant buyer updates from your e-mail campaigns with SmartTouch® One Click Preference Updates
If your organization has a multi-touch sales cycle, successfully converting prospects into buyers requires a deeper understanding of client interests and the ability to act on up-to-date buyer preferences. You’re spending valuable marketing budget on generating leads, but now what? Are those leads ready to act or engage with a sales person or do they need to be nurtured? More often they are simply researching, which presents the perfect opportunity to put a lead into an e-mail nurturing program. Plus, you’ve already gathered the necessary personal information from your initial landing page response, so there is no need to recapture the same information twice. Now you can focus on gathering real-time marketing intelligence with SmartTouch One Click Preference Updates that enable you to provide valuable information to your prospects while your sales and marketing teams gain actionable intelligence on your prospects buying stage and preferences.
- Provide valuable information to prospects, keeping them informed on how to make better buying decisions
- Enable sales to interact on key pieces of intelligence that specifically relate to where the prospect is in the buying stage and what their preferences are
- Automatically updates the data fields in SmartTouch CRM and alerts the account executive when a prospect responds
- Deploy as an event-based campaign or drip campaign series
- Set campaigns to have 1 to 1 responses, timed responses or simply just a drip series to capture new data upon every deployment
- Get immediate alerts and a report that aggregates the data so sales and marketing can access the contacts based on the responses
- One click preferences can also be used to conduct surveys or gather invitation RSVPs
SmartTouch One Click Preferences integrates seamlessly with all of our solutions, including SmartTouch Marketing Automation, SmartTouch E-Mail Marketing and SmartTouch CRM.
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