SmartTouch One-Click Preference Updates provides you with real-time valuable information you need in order to follow up with prospects based on their decision stages and needs.
If your organization has a multi-touch sales cycle, successfully converting prospects into buyers requires a deeper understanding of client interests and the ability to act on up-to-date buyer preferences. You’re spending valuable marketing budget on generating leads, but now what? Are those leads ready to act or engage with a sales person or do they need to be nurtured? More often they are simply researching, which presents the perfect opportunity to put a lead into an e-mail nurturing program. Plus, you’ve already gathered the necessary personal information from your initial landing page response, so there is no need to recapture the same information twice. Now you can focus on gathering real-time marketing intelligence with SmartTouch One Click Preference Updates that enable you to provide valuable information to your prospects while your sales and marketing teams gain actionable intelligence on your prospects buying stage and preferences.
SmartTouch One Click Preferences integrates seamlessly with all of our solutions, including SmartTouch Marketing Automation, SmartTouch E-Mail Marketing and SmartTouch CRM.
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