New Sales and Marketing Efficiencies Helps Reverie on the Ashley Gain a Better ROI with Lower Costs Per Lead and More Qualified Leads Per Month
Business Problem:
Reverie on the Ashley needed to increase its investment in previously acquired leads, and migrate from an archaic CRM solution to a smarter platform that integrated both CRM and marketing automation and would enable them to deploy lead generation programs that produced the lowest cost per lead possible.
Solution:
Implemented SmartTouch to leverage its' single platform for Marketing Automation and CRM and engaged SmartTouch for the company's lead generation programs.
Results:
Reverie is now generating 100 leads per month at an average $50 cost per lead and all marketing automation e-mails have averaged reengagement of 120+ prospects from a database of 12,000, resulting in a 200 percent increase in sales.
SmartTouch® puts 30 years of bank marketing, CRM deployments and lead generation expertise to work for you with the only single, smart solution that integrates lead generation, marketing automation, and an online CRM for the banking market.
SmartTouch® Features:
- Segmentation + relevant messaging
- Integrates listings and critical data with back office and website
- Connects online marketing messages with offline sales activity
- Track every lead received from all sources
- Automatic lead scoring: tracks online activity
- Automatic digital correspondence from marketing and sales
- Notify realtors when a lead is "sales ready"
- Segmented e-mail campaign with "1-Click Preference Updates"
- Unique e-mails are based on segmentation and intelligence
- Integrated Web Forms: Auto Populates Records
- Cost per Lead Reporting
- Lead Hotlist: Smart Pipeline Report
- Inventory Management (Listings)
- Full record per listing
- Do it yourself set-up wizard
- Auto calculated commission structure
- Listing history & showings reporting
- Add price reduction ranges
- Full description and MLS details available in the CRM
Custom Demand Generation Programs for Bank Sales
CRM + Marketing Automation+ E-Mail Marketing = More Bank Sales
Our demand generation strategies have helped a growing roster of bank over the past five years, producing and managing over $20 million in demand generation budgets and producing more than 400 e-mail campaigns that have resulted in 100,000 leads and more than $250 million in sales. We are ready to put our expertise to work for you to help you succeed and gain a competitive edge.
Take a look at how we've helped both our past and present bank clients. We also offer custom lead generation programs specific to the banking industry that combine the power of SmartTouch® CRM, Marketing Automation and E-Mail Marketing.
With our full service sales, marketing and management programs — including hiring sales teams, training and leadership development — you'll also get the benefit of our experience working with some of the top bank sales directors in the country.
We can give you valuable, targeted input on pricing and release strategy as part of our consulting offering. Banks and more can all reap considerable benefits from our proven strategies.