Is it time for a new approach to CRM? We can help.

If the sales and marketing teams aren't using a fully integrated database for these critical applications:

• Lead Management / Sales Automation
• E-mail Marketing
• Content Management
• Marketing Automation
• Inventory Management

...then your people don't have what they need to do their best.

These critical applications and integrated database can save your company from lost leads, sales, time and money.

SmartTouch® E-Mail Marketing gives marketing the power to create dynamic, effective e-campaigns that drive results.

You've executed e-mail campaigns, but do you know how effective they really are? Are you tracking opens and click-through rates, managing your unsubscribes; are you using dynamic landing pages and web forms to better understand your prospects interest level? SmartTouch E-Mail Marketing gives you the power to create great e-campaigns and track your results so you better understand your prospects' buying process and the overall success of your campaigns.

SmartTouch E-Mail Marketing was designed for companies that have a multi-touch sales process and require smarter tools to track and manage prospects through the long sales cycle. Give your marketing team a robust tool that enables them with the assets they need to create dynamic, trackable e-campaigns that drive results.

• Direct prospects to professional landing pages with dynamic Web forms that convert
• Get integrated message tracking down to the individual
• Empower your marketing and sales team with dynamic lead scoring contribution from open and click through
• Deploy A/B testing of campaigns to better understand what e-mail subject or call to action best resonates with your prospects
• Easily update and change e-campaigns based on segmentation and market intelligence
• Resend your campaign to a "Not Viewed List" automatically
• Set up SPF Records and Domain keys, so e-mails come from your company's domain
• Create detailed reports, including open and click through rates, multi-open and click tracking, form submissions, campaign comparisons and more

For advanced users, learn how companies are using the SmartTouch E-Mail Marketing Advantage to accelerate their sales process.