SmartTouch® CRM Marketing Automation - Powerful Lead Scoring, Lead Readiness, Interests, and Preferences
Which leads are qualified? Ready?
Lead scoring so you know who's ready to be sold — and who isn't.
SmartTouch® Marketing Automation helps you hit the sweet spot that ultimately increases ROI — and lowers your overall cost per lead.
Get control of your leads with SmartTouch® Marketing Automation's powerful lead scoring and analysis.
| Features | STP |
| Rule Based E-mail Features |  |
| Campaign Set Up Wizard | |
| 1 to 1 Rule Based Marketing | |
| One Click Preference Updates with CRM Info | |
| Dynamic Lead Scoring Contribution from Open & Click Through | |
| Follow Up E-mail Triggers Based on Open or Click Through | |
| E-Mail Notifications to Groups or Single User | |
| Auto Add to Groups Based on Response | |
| Reports with Direct Access to Contacts | |
| Add a Single Contact to an Existing Automation Campaign | |
| Not Viewed List Sending Capabilities | |
| E-Mail Series (Drip Campaign Options) | |
| Add Single Contacts Capabilities to an Existing Campaign Series | |
| Event Based Grouping or Opt Out of Campaign | |
| E-Mail Series Mailed in Response to Form Submissions | |
| Anonymous Web Tracking and Reporting (In development Summer 2011) | |
| Reporting | STP |
| Macro Campaign Reports | |
| Open Rates | |
| Click Through Rates | |
| Undeliverables | |
| Unsubscribes | |
| Multi Open & Click Tracking | |
| Form Submission Tracking | |
| Campaign Comparisons | |
| Campaign Engagement at the Contact Record Level | |
| List Generation from Reports | |
| Access Contacts from Reports | |