Is it time for a new approach to CRM? We can help.

If the sales and marketing teams aren't using a fully integrated database for these critical applications:

• Lead Management / Sales Automation
• E-mail Marketing
• Content Management
• Marketing Automation
• Inventory Management

...then your people don't have what they need to do their best.

These critical applications and integrated database can save your company from lost leads, sales, time and money.

Expect More from Your Leads with SmartTouch® Marketing Automation

You've made the effort to set up lead nurturing to ensure you leave no lead behind, but are you getting the most from your leads? Do you know when you should send a lead to sales and when to continue nurturing them? SmartTouch Marketing Automation gives you the power to easily deploy measurable marketing campaigns that enable you to track and score interests via opens, click through, web forms and web site visits so you better understand your prospects' buying process and the overall success of your marketing programs.

SmartTouch Marketing Automation was designed for companies that require a multi-touch sales process and smarter tools to generate and nurture prospects through the long sales cycle. Give your marketing team a robust tool that enables them with powerful lead scoring and analysis tools and marketing automation that empowers them to target the right buyer at the right time.

• Get complete and accurate tracking of the sales-prospect process so you know what and why a customer is ready to buy
• Empower your marketing and sales team with dynamic lead scoring from open, click through, Web form submissions and more
• Share measurable metrics that let sales know when to call, when to reach out, when to send a letter
• Understand buyer preferences to send potential customers e-mails or text messages with relevant information based on a prospect's campaign views, website exploration and product/service interest
• Use the information captured from forms and website analytics to further score your leads interests and add to the marketing intelligence you use to determine where they are in the buying cycle and WHEN they are ready to buy
• Create rules within your marketing campaign programs to adapt messages to your buyers preferences
• Track and report on the effectiveness of your marketing campaigns right down to the individual contact level with campaign report tools for marketing and sales departments

Learn how companies are using the SmartTouch® Marketing Automation Advantage to accelerate their lead generation and conversion.