Fringe Benefit Group Solves Spam Issues and Gives Sales Team a Smarter Way to Manage Customer Relationships
Business Problem:
Lack of a centralized lead and customer management system provided no visibility into the sales pipeline and due to sales and marketing using the company's exchange server to send volume e-mails, corporate e-mails were being blocked.
Solution:
Implement SmartTouch®CRM to enable its sales team with a smarter way to manage customer relationships and a centralized tool for lead management to eliminate spam issues.
Results:
Full visibility into the sales pipeline that the sales team can access from the road and the new tools and templates available via SmartTouch have helped result in a 10 percent increase in sales.
"SmartTouch® offers an impressive pedigree with a product team that has not only developed a second generation CRM and marketing automation tool, but also integrated these typically disparate solutions into a single platform. We chose SmartTouch CRM because it is a robust tool and the solution can be quickly customized for our unique business needs, which enabled us to maximize our investment from the start."
~Travis West, CEO, Fringe Benefit Group
SmartTouch® CRM Advantage – a smart solution that integrates both CRM and marketing automation into a single powerful platform.
Why lose another prospect, because you didn't have the time or tools to follow up on an opportunity? Don't let another customer buy from your competitor, because you didn't send them the information they needed to make a buying decision. The only way to make the right call or deliver the right message at the right time is by utilizing a smarter CRM solution that offers deeper intelligence and advanced Internet marketing features that maximizes your efforts to convert prospects into buyers.
It's time to get the SmartTouch® CRM Advantage:
- The ability to have all your intelligence marketing in one database — no more searching through countless spreadsheets to find the information you need
- Real-time visibility into both sales pipelines and marketing lists
- Calendar and automated tasking functions to make the most out of your time
- The right information captured at the right time so that no leads are left behind —and so you can make more sales
- Instant alerts from your "hot list" of leads when prospects increase activity on the website
- Data captured from your website (via forms, landing pages and templates) so that no leads are left behind
- Easy to use and ready to activate immediately