Drive Electric Amps Up Cross Sales with SmartTouch®CRM and SmartTouch®E-Mail Marketing
Business Problem:
Drive Electric was missing an opportunity to market additional accessory and sales offers to its client base of 9,000 due to the limitations of e-mailing from its present CRM solution.
Solution:
Implement SmartTouch® CRM to gain access to a commercial e-mail platform, SmartTouch® E-Mail Marketing, to improve e-mail capabilities and launch cross sale campaigns.
Results:
Drive Electric was able to average a 95 percent deliverability rate and 60 percent open rate, helping them to achieve over 100 cross sales per campaign.
"SmartTouch gave us the robust e-mail marketing platform we needed to drive new cross sale opportunities and target the right message at the right time to our growing client base. The SmartTouch team has developed a powerful tool that delivers on the promise of improving your marketing ROI."
~Colin Reilly, Owner and President, Drive Electric
SmartTouch® E-Mail Marketing - a smart solution that accelerates your sales process with integrated CRM and marketing automation.
The fact is that 8 out of 10 Internet leads are not sales-ready. They need to be nurtured, monitored and tracked. It's time to say goodbye to those lost leads and open the door to a smarter e-mail marketing solution that integrates with sales and marketing automation and accelerates the sales process from lead generation to conversion. With a strategic approach based on data, not hunches, you'll maximize the effectiveness of your e-marketing programs and enable your marketing teams to focus on driving more qualified leads to your sales team.
It's time to get the SmartTouch® E-Mail Marketing Advantage:
- Access to deeper marketing intelligence, all from a single database – maximizing your ability to target the right message to the right buyer at the right time
- Real-time tracking and visibility into all of your e-campaign results so you know how your prospects are responding to your e-campaigns, anywhere, anytime
- Easily segment your prospects and buyers into dynamic groups and lists based on their evolving preferences and buying stage
- Schedule campaigns to more targeted prospect lists
- Automatic lead qualification and scoring based on activity levels, so you know how hot or cool your prospects are at anytime
- Instant alerts from your "hot list" of leads when prospects increase activity on the website or in response to e-campaigns
- Smart tracking of all data captured from your website (via forms, landing pages and templates) so that no leads are left behind
- Easy to use and ready to activate immediately
