Due to the limitations of e-mailing from its present CRM solution, Drive Electric was missing an opportunity to market additional accessory and sales offers to its client base of 9,000.
Implement SmartTouch® CRM to gain access to its commercial e-mail platform, SmartTouch® E-Mail Marketing, to improve e-mail capabilities and launch cross sale campaigns.
Drive Electric has been a leader in the Neighborhood Electric Vehicle retail market since its founding in 1998. Given the increased focus on driving more environmentally friendly cars, Drive Electric’s customer base has steadily grown over the past few years and with that the opportunity to market additional accessory and cross sale items.
By implementing SmartTouch® CRM and E-Mail Marketing, Drive Electric was able to leverage the solution’s ability to create dynamic e-campaigns that effectively generate, nurture and convert leads. Using SmartTouch, the company was able to maximize its efforts to send e-mails to all of its clients with an average deliverability of 95 percent and 60 percent open rate, helping Drive Electric achieve over 100 cross sales per e-campaign.
SmartTouch gave us the robust e-mail marketing platform we needed to keep our clients informed, drive new cross sale opportunities and target the right message at the right time to our client base. The SmartTouch team has developed a powerful tool that delivers on the promise of improving your marketing ROI.
Colin Reilly, Owner and President
Leads + CRM + Marketing Automation = More Sales
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