Reverie on the Ashley Finds Turnkey Solution for CRM & Lead Generation

Problem:

Reverie on the Ashley needed a turnkey CRM solution to replace its archaic CRM solution and a lead generation program that would yield 100 plus leads per month all while operating with a reduced sales and marketing budget.

Solution:

SmartTouch met Reverie on the Ashley’s tight timeline and budget constraints, by implementing SmartTouch CRM within one week, replacing the organizations old solution, and launching proven lead generation programs.

Results:

The economy continues to drive sales and marketing organizations from nearly every market to look for smarter tools and strategies to streamline costs and improve sales and marketing results. Real estate organizations like Reverie on the Ashley, Charleston, South Carolina’s only waterfront condos with private marina on the Ashley River, are among those leading the way by taking a smarter approach to sales and marketing automation.

With SmartTouch, Reverie on the Ashley gained the access to deeper marketing intelligence that they needed as well as a robust customer management tool, all from a single database – maximizing its sales team’s ability to target the right message to the right buyer at the right time. The solution’s smart lead management capabilities coupled with the streamlined marketing automation enabled Reverie’s marketing and sales team with dynamic lead scoring from open, click through, and Web form submissions that continued to enable them to generate 100 plus leads per month.

The new solution helped Reverie achieve immediate results by lowering its cost per lead to an average of $50 and all marketing automation e-mails have averaged reengagement of 120+ prospects per e-mail, resulting in 4 condo sales within the first 6 months.

Reverie on the Ashley

We chose to work with SmartTouch because of their deep sales and marketing automation expertise and their proven ability to produce results with limited budgets. Our experience has been exceptional with them; the entire SmartTouch team is responsive and they consistently execute innovative campaigns that generate results for Reverie.

Kelly Seger, Director of Marketing
Reverie on the Ashley

Leads + CRM + Marketing Automation = More Sales

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Our Affiliations

American Marketing Association
Building Industry and Land Development Association
Home Builders Association of Greater Austin
National Association of Home Builders
Texas Association of Builders