As a second home buyer destination, Seabrook Island was facing the odds in the cooling economy. The organization needed to centralize its CRM solution in order to gain visibility into the pipeline and purchase a commercial e-mail platform to help generate new leads as well start tracking ROI on its marketing budget.
To get control of its marketing budget ROI, the organization implemented SmartTouch® CRM, Marketing Automation and E-Mail Marketing in order to provide its agents with a centralized CRM and commercial e-mail platform to help them better generate, track and nurture leads.
Seabrook Island, Charleston, South Carolina’s only privately gated oceanfront community, was literally starving for new leads. The management team understood that to get the most out of its real estate marketing dollars they would need to better leverage the Internet as well as get a centralized CRM, marketing automation and e-mail marketing tool in place to help streamline the generation and management of its online and offline leads.
Since implementing the SmartTouch solutions, every lead generation campaign that Seabrook has deployed to the SmartTouch proprietary prospecting list has generated 100 plus leads per campaign at a cost per lead of less than $25. And, because Seabrook is a second home buyer destination, it’s extremely important for its sales agents to have a centralized system to help them track and nurture prospects with smart touches to ensure no lead is left behind. Seabrook is also leveraging the SmartTouch team’s expertise and assistance to launch PPC campaigns to drive new opportunities for its sales force.
SmartTouch CRM is a key part of our strategy as we invest in new lead gen programs. We want to make sure that no lead is left behind and this is the only real estate marketing solution that will help us do just that.
Joe Salvo, Broker In Charge
Leads + CRM + Marketing Automation = More Sales
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