Esperanza Homes - McAllen, Texas

Esperanza Homes- Best Website
Design a convenient and user experience focused website to drive leads that is easy to update and scale.
Esperanza Homes- Best Website
A website with an elegant virtual shopping experience that allows buyers to choose fixtures, features, and upgrades from the comfort of their home.
Esperanza Homes- Best Website
The client had over 48,000 website users visit their new site and over 4200 leads registered from October 1st, 2019 through Sept 30th, 2020.
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Wolf Ranch by Hillwood, Master Plan Community - Georgetown, TX

Wolf Ranch by Hillwood
Increase realtor participation, motivate repeat referrals, and increase sales reach through local agents in Williamson and Travis counties.
Wolf Ranch by Hillwood
Create a Realtor Program that Showcased Top Producing Realtors.
Wolf Ranch by Hillwood
With the strategic program, the client was able to increase Realtor Participation in home sales to from 57% in 2019 to 81% in 2020. They also beat their original annual sales goal of 180 homes, ultimately selling 260.
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Masonwood, New Home Builder - Austin, Texas

Masonwood - Best Brand Continuity
Develop a distinct and unified brand to seamlessly integrate three separate business divisions to appeal to differing buyer demographics.
Masonwood - Best Brand Continuity
Rebrand the entire company with a new website and ad campaign.
Masonwood - Best Brand Continuity
With an enhanced and enriched brand, the client more than tripled their monthly leads jumping from 30+ per month to 100+ per month. In addition, within 6 months of the rebranding and new advertising campaigns, Masonwood sold out both their South Street Villas and Wells Point communities.
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Pomona, Master Plan Community - Manvel, Texas

Pomona by Hjillwood - Best Brand Continuity
Develop an ad campaign that utilizes the community tagline "Elevate the Every Day" with a smooth and cohesive visual approach across all channels.
Pomona by Hjillwood - Best Brand Continuity
Using the same visual elements, all marketing and advertising platforms worked together to deliver a compelling and consistent brand story.
Pomona by Hjillwood - Best Brand Continuity
The client experienced a record number of sales, beating their goal of selling 200 homes by 60.
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Bentsen Palm, Master Plan Community - Mission, Texas

Bentsen Palm - Best Email Marketing
Prioritize top leads based on engagement for sales during pandemic surge in housing demand.
Bentsen Palm - Best Email Marketing
Re-Engagement email with call to actions to trigger lead engagement filtering.
Bentsen Palm - Best Email Marketing
12% Click Through Rate on offers and 141 Reengaged Buyers prioritized for Sales that lead to 16 appointments.
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Preservation Ranch (Luxury Ranch Community) - Bee Cave, TX

Preservation Ranch Branding
Create a logo that convinces affluent buyers that ranch living is their destiny and they could "write their own story on this land."
Preservation Ranch Branding Solution
Created a distinct brand that invokes a feeling of the rugged west and pristine Texas Hill Country land to instill a sense of belonging and pride to buyers.
Preservation Ranch Branding Outcome
The brand was introduced in March of 2020 and sold out in 10 months.
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Esperanza Homes - McAllen, TX

Showcase the home catalog on Social Media platforms
Give potential homebuyers an "instant experience" on mobile by showing a range of homes, plans, and designs
Successful use of Collection Ads using intentional images to remarket based on prior interest. Generated 163,643 impressions, 23 onsite buyer tours, and 2 sales.
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Preservation Ranch (Luxury Ranch Community) - Bee Cave, TX

Develop offsite and onsite signage that would generate lead inquiries
Leverage wow photography, website CTA and pricing to filter quality leads
Directional and onsite property generated 116 leads and 3 ranch sales in 2020
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Wolf Ranch by Hillwood Communities - Georgetown, TX

Best Use of Technology to Address Pandemic Conditions
Virtual Model Home Park allowing visitors the opportunity to tour from the comfort and safety of their own homes.
Average time on website increased by 2 minutes and the builder pages by 90 seconds. Exceeded 2020 goal of 160 with record 239 homes sold.
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THE BEST OFSMARTTOUCH INTERACTIVE®CASE STUDIES

Esperanza Homes - McAllen, Texas

Esperanza Homes- Best Website

Wolf Ranch by Hillwood, Master Plan Community - Georgetown, TX

Wolf Ranch by Hillwood

Masonwood, New Home Builder - Austin, Texas

Masonwood - Best Brand Continuity

Pomona, Master Plan Community - Manvel, Texas

Pomona - Best Brand Continuity

Bentsen Palm, Master Plan Community - Mission, Texas

Besntsen Palm - Best Email Marketing

Preservation Ranch (Luxury Ranch Community) - Bee Cave, TX

Preservation Ranch Logo

Esperanza Homes - McAllen, TX

Preservation Ranch (Luxury Ranch Community) - Bee Cave, TX

Wolf Ranch by Hillwood Communities - Georgetown, TX

Our AWARD-WINNING Creative Works

Real Estate and Home Builder Marketing and Advertising Portfolio

We invite you to view our real estate developer and home builder marketing portfolio, which includes a range of our award-winning works, including digital marketing, website design, social media marketing, advertising, branding and more.

See How We've Helped Our Clients

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Private Ranch Community Bee Cave, Texas
Amblebrook
Digital Marketing
Email Marketing
Social Media
Banner Ad
Banner Ad
Banner Ad
Banner Ad
Giddens Homes
Digital Marketing
Email Marketing
Social Media
Banner Ad
Banner Ad
Banner Ad
Blackburn Homes
Email Marketing
Digital Marketing
Oxford Commons - Banner Ad
Retreat at Hero Way - Banner Ad
Retreat at Hero Way - Banner Ad
Pomona
Digital Marketing
Email Marketing
Social Media
Banner Ad
Banner Ad
Banner Ad
Banner Ad
Wolf Ranch
Digital Marketing
Email Marketing
Social Media
Web Tile
Web Tile
Web Tile
Web Tile
Meyer Ranch
Ad Campaigns
Digital Marketing
Email Marketing
Social Media
Concept Board
Concept Board
Concept Board
Concept Board
Concept Board
Concept Board
Concept Board
Concept Board
Concept Board
Concept Board
Concept Board
Concept Board
Banner Ad
Banner Ad
Banner Ad
Veramendi
Email Marketing
Social Media
Masonwood
Websites
Websites (Mobile)
Social Media
Email Marketing
Digital Marketing
Masonwood Website
Masonwood Website (Mobile)
Masonwood South Street Villas - Special Promotion Urban Communities Page
Masonwood South Street Villas - Special Promotion Homepage
Masonwood Banner Ad
Masonwood Banner Ad
Preservation Ranch
Ad Campaigns
Social Media
Digital Marketing
Email Marketing
Outdoor Signs
Best Website - Preservation Ranch
Social Media Ads - Preservation Ranch
Banner Ads - Preservation Ranch
Prospecting Email - Preservation Ranch
Prospecting Email - Preservation Ranch
Prospecting Email - Preservation Ranch
Social Media Ads - Preservation Ranch
Preservation Ranch Banner Ad
Preservation Ranch Banner Ad
Preservation Ranch Outdoor Sign
Preservation Ranch Outdoor Sign