Masonwood New Home Builder - Austin, TX

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Develop a distinct and unified brand to seamlessly integrate three separate business divisions to appeal to differing buyer demographics.

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Rebrand the entire company with a new website and ad campaign.

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With an enhanced and enriched brand, the client more than tripled their monthly leads jumping from 30+ per month to 100+ per month. In addition, within 6 months of the rebranding and new advertising campaigns, Masonwood sold out both their South Street Villas and Wells Point communities.

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Pomona, Master Plan Community - Manvel, Texas

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Develop an ad campaign that utilizes the community tagline "Elevate the Every Day" with a smooth and cohesive visual approach across all channels.

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Using the same visual elements, all marketing and advertising platforms worked together to deliver a compelling and consistent brand story.

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The client experienced a record number of sales, beating their goal of selling 200 homes by 60.

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Bentsen Palm, Master Plan Community - Mission, Texas

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Prioritize top leads based on engagement for sales during pandemic surge in housing demand.

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Re-Engagement email with call to actions to trigger lead engagement filtering.

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12% Click Through Rate on offers and 141 Reengaged Buyers prioritized for Sales that lead to 16 appointments.

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Preservation Ranch (Luxury Ranch Community) - Bee Cave, TX

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Create a logo that convinces affluent buyers that ranch living is their destiny and they could "write their own story on this land."

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Created a distinct brand that invokes a feeling of the rugged west and pristine Texas Hill Country land to instill a sense of belonging and pride to buyers.

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The brand was introduced in March of 2020 and sold out in 10 months.

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Esperanza Homes - McAllen, TX

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Showcase the home catalog on Social Media platforms

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Give potential homebuyers an "instant experience" on mobile by showing a range of homes, plans, and designs

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Successful use of Collection Ads using intentional images to remarket based on prior interest. Generated 163,643 impressions, 23 onsite buyer tours, and 2 sales.

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Preservation Ranch (Luxury Ranch Community) - Bee Cave, TX

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Develop offsite and onsite signage that would generate lead inquiries

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Leverage wow photography, website CTA and pricing to filter quality leads

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Directional and onsite property generated 116 leads and 3 ranch sales in 2020

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Wolf Ranch by Hillwood Communities - Georgetown, TX

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Best Use of Technology to Address Pandemic Conditions

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Virtual Model Home Park allowing visitors the opportunity to tour from the comfort and safety of their own homes.

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Average time on website increased by 2 minutes and the builder pages by 90 seconds. Exceeded 2020 goal of 160 with record 239 homes sold.

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THE BEST OFSMARTTOUCH INTERACTIVE^®2020 CASE STUDIES

Masonwood New Home Builder - Austin, TX

Pomona, Master Plan Community - Manvel, Texas

Bentsen Palm, Master Plan Community - Mission, Texas

Preservation Ranch (Luxury Ranch Community) - Bee Cave, TX

Esperanza Homes - McAllen, TX

Preservation Ranch (Luxury Ranch Community) - Bee Cave, TX

Wolf Ranch by Hillwood Communities - Georgetown, TX

Our AWARD-WINNING Creative Works

Real Estate and Home Builder Marketing and Advertising Portfolio

We invite you to view our real estate developer and home builder marketing portfolio, which includes a range of our award-winning works, including digital marketing, website design, social media marketing, advertising, branding and more.

See How We've Helped Our Clients

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Cavendar Homes

Volume Builder & Master Planned Community Developer Princeton, Texas

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Blackburn Communities

Volume Builder & Developer Austin, Texas & Oxford, Mississippi

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Deerbrooke

Master Planned Community by Crown Communities Leander, Texas

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Pomona

Master Planned Community by Hillwood Manvel, Texas

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Preservation Ranch

Private Ranch Community Bee Caves, Texas

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Wolf Ranch

Master Planned Community by Hillwood Georgetown, Texas

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Bentsen Palm

Master planned community Mission, Texas

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Meyer Ranch

Master Planned Community by Crown Communities New Braunfels, Texas

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Esperanza Homes

VOLUME BUILDER
300+ HOMES/YEAR McAllen, Texas

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Masonwood

Builder, Boutique & Master Planned Community Developer Austin, Texas

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Veramendi

Master Planned Community by ASA Properties New Braunfels, Texas

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Novak Brothers – BOYL

Builder Developer Georgetown, Texas

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Email Marketing

Cavendar Homes - Prospecting Email

Email Marketing

Web Tile

Brooks Ranch - Auto Reply Email

Brooks Ranch - Email

Brooks Ranch - Web Tile

Social Media

Email Marketing

Digital Marketing

Banner Ads

Deerbrooke - Space You Need Email

Deerbrooke - New Phase Email

Deerbrooke Email Campaign

Deerbrooke Email

Deerbrooke Auto Reply

Deerbrooke Banner Ad

Award Submissions

Websites

Microsites

Social Media

Email Marketing

Print Ads

Pomona by Hillwood Banner Ads

Pomona by Hillwood - GMB Ad and Landing Page

Pomona by Hillwood - Facebook Ads

Pomona by Hillwood - Print Ad

Pomona - Manvel, TX - Prospecting Email 2

Pomona by Hillwood - Prospecting Email

Pomona - Manvel, TX - Best Sales Brochure

Virtual Model Home Park

Meet Our Builders

Pomona Microsite

Pomona by Hillwood - Email

Pomona - Manvel, TX - Prospecting Email 2

Pomona by Hillwood - Prospecting Email

Pomona Email Campaign

Pomona Print Ad

Ad Campaigns

Social Media

Digital Marketing

Email Marketing

Outdoor Signs

Preservation Ranch - Bee Cave, TX - Best Website

Preservation Ranch - Bee Cave, TX - Facebook Ads

Preservation Ranch - Bee Cave, TX - Banner Ads

Preservation Ranch - Bee Cave, TX - Prospecting Email 3

Preservation Ranch - Bee Cave, TX - Prospecting Email 1

Preservation Ranch - Bee Cave, TX - Prospecting Email 2

Preservation Ranch - Bee Cave, TX - Instagram Ad

Preservation Ranch Banner Ad

Preservation Ranch Email Campaign

Preservation Ranch Outdoor Sign

Microsites

Email Marketing

Social Media

Ad Campaigns

Print Ads

Wolf Ranch by Hillwood - Microsite

Wolf Ranch by Hillwood - Step Up to Hill Country Email

Wolf Ranch Email Campaign

Wolf Ranch June Email Campaign

Wolf Ranch Banner Ad

Wolf Ranch Hot On Homes Print Ad

Award Submissions

Print Ads

Social Media

Email Marketing

Developer - Best Digital Marketing Campaign - Bentsen Palm 05

Developer - Best Digital Marketing Campaign - Bentsen Palm 02

Developer - Best Digital Marketing Campaign - Bentsen Palm 06

Developer - Best Digital Marketing Campaign - Bentsen Palm 04

Developer - Best Digital Marketing Campaign - Bentsen Palm 03

Developer - Best Digital Marketing Campaign - Bentsen Palm 01

Bentsen Palm - Your Familia Print Advertisement

Bentsen Palm - Virtual Tours Email

Bentsen Palm SFH Email

Award Submissions

Social Media

Email Marketing

Virtual Model Park

Digital Marketing

Meyer Ranch - New Braunfels, TX - Facebook Ad 1

Meyer Ranch - New Braunfels, TX - Facebook Ad 3

Meyer Ranch - New Braunfels, TX - Facebook Ad 5

Meyer Ranch - New Braunfels, TX - Facebook Ad 4

Meyer Ranch - New Braunfels, TX - Facebook Ad 2

Meyer Ranch - New Braunfels, TX - Consumer Email

Meyer Ranch - More Texas Hill Country Email

Meyer Ranch - New Lots Coming Email

Meyer Ranch Inventory Email

Meyer Ranch - Virtual Model Home Park

Meyer Ranch Banner Ad

Esperanza Homes is an award-winning volume builder of 300+ new homes/year in the Rio Grande Valley. As a local builder based in South Texas, they are committed to building new homes that deliver value, energy efficiency, and beautiful design for families from Mission to McAllen. Visit esperanzahomes.com.

Award Submissions