Esperanza Homes - McAllen, Texas

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Design a convenient and user experience focused website to drive leads that is easy to update and scale.

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A website with an elegant virtual shopping experience that allows buyers to choose fixtures, features, and upgrades from the comfort of their home.

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The client had over 48,000 website users visit their new site and over 4200 leads registered from October 1st, 2019 through Sept 30th, 2020.

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Wolf Ranch by Hillwood, Master Plan Community - Georgetown, TX

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Increase realtor participation, motivate repeat referrals, and increase sales reach through local agents in Williamson and Travis counties.

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Create a Realtor Program that Showcased Top Producing Realtors.

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With the strategic program, the client was able to increase Realtor Participation in home sales to from 57% in 2019 to 81% in 2020. They also beat their original annual sales goal of 180 homes, ultimately selling 260.

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Masonwood, New Home Builder - Austin, Texas

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Develop a distinct and unified brand to seamlessly integrate three separate business divisions to appeal to differing buyer demographics.

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Rebrand the entire company with a new website and ad campaign.

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With an enhanced and enriched brand, the client more than tripled their monthly leads jumping from 30+ per month to 100+ per month. In addition, within 6 months of the rebranding and new advertising campaigns, Masonwood sold out both their South Street Villas and Wells Point communities.

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Pomona, Master Plan Community - Manvel, Texas

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Develop an ad campaign that utilizes the community tagline "Elevate the Every Day" with a smooth and cohesive visual approach across all channels.

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Using the same visual elements, all marketing and advertising platforms worked together to deliver a compelling and consistent brand story.

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The client experienced a record number of sales, beating their goal of selling 200 homes by 60.

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Bentsen Palm, Master Plan Community - Mission, Texas

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Prioritize top leads based on engagement for sales during pandemic surge in housing demand.

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Re-Engagement email with call to actions to trigger lead engagement filtering.

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12% Click Through Rate on offers and 141 Reengaged Buyers prioritized for Sales that lead to 16 appointments.

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Preservation Ranch (Luxury Ranch Community) - Bee Cave, TX

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Create a logo that convinces affluent buyers that ranch living is their destiny and they could "write their own story on this land."

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Created a distinct brand that invokes a feeling of the rugged west and pristine Texas Hill Country land to instill a sense of belonging and pride to buyers.

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The brand was introduced in March of 2020 and sold out in 10 months.

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Esperanza Homes - McAllen, TX

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Showcase the home catalog on Social Media platforms

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Give potential homebuyers an "instant experience" on mobile by showing a range of homes, plans, and designs

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Successful use of Collection Ads using intentional images to remarket based on prior interest. Generated 163,643 impressions, 23 onsite buyer tours, and 2 sales.

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Preservation Ranch (Luxury Ranch Community) - Bee Cave, TX

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Develop offsite and onsite signage that would generate lead inquiries

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Leverage wow photography, website CTA and pricing to filter quality leads

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Directional and onsite property generated 116 leads and 3 ranch sales in 2020

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Wolf Ranch by Hillwood Communities - Georgetown, TX

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Best Use of Technology to Address Pandemic Conditions

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Virtual Model Home Park allowing visitors the opportunity to tour from the comfort and safety of their own homes.

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Average time on website increased by 2 minutes and the builder pages by 90 seconds. Exceeded 2020 goal of 160 with record 239 homes sold.

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THE BEST OFSMARTTOUCH INTERACTIVE^®CASE STUDIES

Esperanza Homes - McAllen, Texas

Wolf Ranch by Hillwood, Master Plan Community - Georgetown, TX

Masonwood, New Home Builder - Austin, Texas

Pomona, Master Plan Community - Manvel, Texas

Bentsen Palm, Master Plan Community - Mission, Texas

Preservation Ranch (Luxury Ranch Community) - Bee Cave, TX

Esperanza Homes - McAllen, TX

Preservation Ranch (Luxury Ranch Community) - Bee Cave, TX

Wolf Ranch by Hillwood Communities - Georgetown, TX

Our AWARD-WINNING Creative Works

Real Estate and Home Builder Marketing and Advertising Portfolio

We invite you to view our real estate developer and home builder marketing portfolio, which includes a range of our award-winning works, including digital marketing, website design, social media marketing, advertising, branding and more.

See How We've Helped Our Clients

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Amblebrook

Active Lifestyle Master Planned Community by Crown Communities Gettysburg, PA

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Giddens Homes

Custom Home Volume Builder Leander, Texas

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Blackburn Homes

Volume Builder & Developer Austin, Texas & Oxford, Mississippi

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Pomona

Master Planned Community by Hillwood Manvel, Texas

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Wolf Ranch

Master Planned Community by Hillwood Georgetown, Texas

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Meyer Ranch

Master Planned Community by Crown Communities New Braunfels, Texas

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Veramendi

Master Planned Community by ASA Properties New Braunfels, Texas

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Masonwood

Builder, Boutique & Master Planned Community Developer Austin, Texas

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Preservation Ranch

Private Ranch Community Bee Cave, Texas

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Digital Marketing

Email Marketing

Social Media

Banner Ad

Community Update Email

Prospecting Email

Digital Marketing

Email Marketing

Social Media

Banner Ad

Re-engagement Email

Email Marketing

Digital Marketing

Brooks Ranch - Inventory Email

Brooks Ranch - Prospecting Email

Central Texas - Prospecting Email

Central Texas - Re-engagement Email

Oxford Commons Re-engagement Email

Oxford Commons - Web Tile

Oxford Commons - Banner Ad

Retreat at Hero Way - Banner Ad

Digital Marketing

Email Marketing

Social Media

Banner Ad

Community Update Email

Prospecting Email

Digital Marketing

Email Marketing

Social Media

Web Tile

Drip Series Email

Re-engagement Email

Ad Campaigns

Digital Marketing

Email Marketing

Social Media

Concept Board

Banner Ad

Community Update Email

Email Marketing

Social Media

Community Update Email

Prospecting Email

Websites

Websites (Mobile)

Social Media

Email Marketing

Digital Marketing

Masonwood Website

Masonwood Website (Mobile)

Masonwood South Street Villas - Special Promotion Urban Communities Page

Masonwood South Street Villas - Special Promotion Homepage

Masonwood Prospecting Email

Masonwood Banner Ad

Ad Campaigns

Social Media

Digital Marketing

Email Marketing

Outdoor Signs

Preservation Ranch - Bee Cave, TX - Best Website

Preservation Ranch - Bee Cave, TX - Facebook Ads

Preservation Ranch - Bee Cave, TX - Banner Ads

Preservation Ranch - Bee Cave, TX - Prospecting Email 3

Preservation Ranch - Bee Cave, TX - Prospecting Email 1

Preservation Ranch - Bee Cave, TX - Prospecting Email 2

Preservation Ranch - Bee Cave, TX - Instagram Ad

Preservation Ranch Banner Ad

Preservation Ranch Email Campaign

Preservation Ranch Outdoor Sign

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