Masonwood New Home Builder - Austin, TX

Masonwood - Best Brand Continuity
Develop a distinct and unified brand to seamlessly integrate three separate business divisions to appeal to differing buyer demographics.
Masonwood - Best Brand Continuity
Rebrand the entire company with a new website and ad campaign.
Masonwood - Best Brand Continuity
With an enhanced and enriched brand, the client more than tripled their monthly leads jumping from 30+ per month to 100+ per month. In addition, within 6 months of the rebranding and new advertising campaigns, Masonwood sold out both their South Street Villas and Wells Point communities.
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Pomona, Master Plan Community - Manvel, Texas

Pomona by Hjillwood - Best Brand Continuity
Develop an ad campaign that utilizes the community tagline "Elevate the Every Day" with a smooth and cohesive visual approach across all channels.
Pomona by Hjillwood - Best Brand Continuity
Using the same visual elements, all marketing and advertising platforms worked together to deliver a compelling and consistent brand story.
Pomona by Hjillwood - Best Brand Continuity
The client experienced a record number of sales, beating their goal of selling 200 homes by 60.
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Bentsen Palm, Master Plan Community - Mission, Texas

Bentsen Palm - Best Email Marketing
Prioritize top leads based on engagement for sales during pandemic surge in housing demand.
Bentsen Palm - Best Email Marketing
Re-Engagement email with call to actions to trigger lead engagement filtering.
Bentsen Palm - Best Email Marketing
12% Click Through Rate on offers and 141 Reengaged Buyers prioritized for Sales that lead to 16 appointments.
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Preservation Ranch (Luxury Ranch Community) - Bee Cave, TX

Preservation Ranch Branding
Create a logo that convinces affluent buyers that ranch living is their destiny and they could "write their own story on this land."
Preservation Ranch Branding Solution
Created a distinct brand that invokes a feeling of the rugged west and pristine Texas Hill Country land to instill a sense of belonging and pride to buyers.
Preservation Ranch Branding Outcome
The brand was introduced in March of 2020 and sold out in 10 months.
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Esperanza Homes - McAllen, TX

Showcase the home catalog on Social Media platforms
Give potential homebuyers an "instant experience" on mobile by showing a range of homes, plans, and designs
Successful use of Collection Ads using intentional images to remarket based on prior interest. Generated 163,643 impressions, 23 onsite buyer tours, and 2 sales.
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Preservation Ranch (Luxury Ranch Community) - Bee Cave, TX

Develop offsite and onsite signage that would generate lead inquiries
Leverage wow photography, website CTA and pricing to filter quality leads
Directional and onsite property generated 116 leads and 3 ranch sales in 2020
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Wolf Ranch by Hillwood Communities - Georgetown, TX

Best Use of Technology to Address Pandemic Conditions
Virtual Model Home Park allowing visitors the opportunity to tour from the comfort and safety of their own homes.
Average time on website increased by 2 minutes and the builder pages by 90 seconds. Exceeded 2020 goal of 160 with record 239 homes sold.
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THE BEST OFSMARTTOUCH INTERACTIVE®2020 CASE STUDIES

Masonwood New Home Builder - Austin, TX

Masonwood - Best Brand Continuity

Pomona, Master Plan Community - Manvel, Texas

Pomona - Best Brand Continuity

Bentsen Palm, Master Plan Community - Mission, Texas

Besntsen Palm - Best Email Marketing

Preservation Ranch (Luxury Ranch Community) - Bee Cave, TX

Preservation Ranch Logo

Esperanza Homes - McAllen, TX

Preservation Ranch (Luxury Ranch Community) - Bee Cave, TX

Wolf Ranch by Hillwood Communities - Georgetown, TX

Our AWARD-WINNING Creative Works

Real Estate and Home Builder Marketing and Advertising Portfolio

We invite you to view our real estate developer and home builder marketing portfolio, which includes a range of our award-winning works, including digital marketing, website design, social media marketing, advertising, branding and more.

See How We've Helped Our Clients

PREVIOUS ALL PROJECTS NEXT
Cavendar Homes
Volume Builder & Master Planned Community Developer Princeton, Texas
Blackburn Communities
Volume Builder & Developer Austin, Texas & Oxford, Mississippi
Deerbrooke
Master Planned Community by Crown Communities Leander, Texas
Pomona
Master Planned Community by Hillwood Manvel, Texas
Preservation Ranch
Private Ranch Community Bee Caves, Texas
Wolf Ranch
Master Planned Community by Hillwood Georgetown, Texas
Bentsen Palm
Master planned community Mission, Texas
Meyer Ranch
Master Planned Community by Crown Communities New Braunfels, Texas
Esperanza Homes
VOLUME BUILDER
300+ HOMES/YEAR McAllen, Texas
Masonwood
Builder, Boutique & Master Planned Community Developer Austin, Texas
Veramendi
Master Planned Community by ASA Properties New Braunfels, Texas
Novak Brothers – BOYL
Builder Developer Georgetown, Texas
Cavendar Homes
Email Marketing
Blackburn Communities
Email Marketing
Web Tile
Brooks Ranch - Web Tile
Brooks Ranch - Web Tile
Brooks Ranch - Web Tile
Deerbrooke
Social Media
Email Marketing
Digital Marketing
Banner Ads
Deerbrooke Banner Ad
Deerbrooke Banner Ad
Deerbrooke Banner Ad
Deerbrooke Banner Ad
Pomona
Award Submissions
Websites
Microsites
Social Media
Email Marketing
Print Ads
Pomona Banner Ads
Pomona by Hillwood - GMB Ad and Landing Page
Pomona by Hillwood - Facebook Ads
Pomona by Hillwood - Print Ad
Pomona - Manvel, TX - Prospecting Email 2
Pomona by Hillwood - Prospecting Email
Best Sales Brochure - Pomona
Virtual Model Home Park
Meet Our Builders
Pomona Microsite
Pomona Print Ad
Pomona Print Ad
Preservation Ranch
Ad Campaigns
Social Media
Digital Marketing
Email Marketing
Outdoor Signs
Best Website - Preservation Ranch
Social Media Ads - Preservation Ranch
Banner Ads - Preservation Ranch
Prospecting Email - Preservation Ranch
Prospecting Email - Preservation Ranch
Prospecting Email - Preservation Ranch
Social Media Ads - Preservation Ranch
Preservation Ranch Banner Ad
Preservation Ranch Banner Ad
Preservation Ranch Outdoor Sign
Preservation Ranch Outdoor Sign
Wolf Ranch
Microsites
Email Marketing
Social Media
Ad Campaigns
Print Ads
Wolf Ranch by Hillwood - Microsite
Wolf Ranch Banner Ad
Wolf Ranch Banner Ad
Wolf Ranch Hot On Homes Print Ad
Bentsen Palm
Award Submissions
Print Ads
Social Media
Email Marketing
Social Media Ads - Bentsen Palm
Social Media Ads - Bentsen Palm
Social Media Ads - Bentsen Palm
Social Media Ads - Bentsen Palm
Social Media Ads - Bentsen Palm
Social Media Ads - Bentsen Palm
Bentsen Palm - Your Familia Print Advertisement
Meyer Ranch
Award Submissions
Social Media
Email Marketing
Virtual Model Park
Digital Marketing
Social Media Ads - Meyer Ranch
Social Media Ads - Meyer Ranch
Social Media Ads - Meyer Ranch
Social Media Ads - Meyer Ranch
Social Media Ads - Meyer Ranch
Consumer Email - Meyer Ranch
Meyer Ranch - Virtual Model Home Park
Meyer Ranch - Virtual Model Home Park
Meyer Ranch Banner Ad
Meyer Ranch Banner Ad
Esperanza Homes

Esperanza Homes is an award-winning volume builder of 300+ new homes/year in the Rio Grande Valley. As a local builder based in South Texas, they are committed to building new homes that deliver value, energy efficiency, and beautiful design for families from Mission to McAllen. Visit esperanzahomes.com.

Award Submissions
Best Sales Brochure - Esperanza
Best Online Ad - Esperanza
BOYL Sales Brochure - Esperanza Homes
Best Email Message - Esperanza
Masonwood
Websites
Websites (Mobile)
Social Media
Email Marketing
Digital Marketing
Masonwood Website
Masonwood Website (Mobile)
Masonwood South Street Villas - Special Promotion Urban Communities Page
Masonwood South Street Villas - Special Promotion Homepage
Masonwood Banner Ad
Masonwood Banner Ad
Veramendi
Award Submissions
Social Media
Email Marketing
Print Ads
Consumer Reengagement Email - Veramendi
Veramendi Print Ad – Hot On Homes
Novak Brothers – BOYL
Award Submissions
Novak Customer Homes - Best Email Message