SmartTouch® NexGen is the home builder and real estate developer industry’s first CRM with a mobile application.
Designed specifically for home builders, residential and hi-rise condo developers, the SmartTouch® NexGen lead-nurturing CRM and Marketing Automation platform enables sales teams to easily manage home buyer and broker engagement from one place and seamlessly automate and track sales and marketing activities to help sales focus on their most important goal, selling more homes faster.
The SmartTouch® NexGen Mobile app provides sales professionals with access to all the essential CRM tools from the award-winning desktop SmartTouch® NexGen platform for 24/7 home buyer and broker contact engagement and lead management from anywhere.
Engage Contacts at the Right-Time With Key Profile Data
Track top prospects with hotlist activity
Convert more leads with better customer experience
designed for Home Builder & Condo Developer Sales & Marketing Teams
According to SmartTouch® primary research, among organizations that have adopted a CRM platform, only 20% -25% of sales staff actively participate in using their organization’s CRM for its principal use.
The remaining population of staff falls into one of two categories, the 50% that use the bare minimum and the 25% that are absentee, typically due to lack of training, organizational accountability or accessibility.
The availability of the new SmartTouch® NexGen Mobile App for home builders, residential and hi-rise condo developers will have a significant impact on helping sales organizations achieve optimal CRM usage.
The App allows sales professionals to create a contact engagement and lead follow up process that guarantees a higher conversion rate and better customer experience with targeted buyer communications.
CRM & MARKETING AUTOMATION FEATURES
Smart Message Center
Graphical Dashboard with Real-Time Updates and Drill-Down Reporting
Notification Center with Alerts
Smart Alerts for Buyer Engagement with Automated Follow-Up
Smart Lead Adapters include New Home Source/BDX, Zillow, Trulia, Hot on Homes
Track Sales Activities and Traffic
Roles & Entitlements to Manage User Access
Broadcast Text Messaging to ‘OK to Text’ Lists
Send 1-to-1 Emails
Lead Scoring for Dynamic Updates
Advanced Real Estate Reports
User Defined Lead Notifications with Email and Text Alerts
Dynamic Lead Scoring from Opens and Clicks
One-Click Preference Updates for Auto Re-Engagement
Automated Email Series or Drip Campaigns
Graphical Automation Dashboard with Analytics and Email Engagement
Standard and Custom Reports
Automatic UTM Tracking for Google Analytics
Basic and Advanced Workflows
ENGAGE YOUR LEADS 24/7 ANYWHERE
Available for use on both Apple® iOS and Android™ devices, the SmartTouch® NexGen Mobile App includes the most critical features of the award-winning SmartTouch® NexGen CRM platform, which was designed for any company that needs to more effectively manage its multi-touch sales process with smart home builder CRM tools and gain full transparency of leads activities in real-time, delivering the real-time data required to know when a customer is ready to buy. Now with SmartTouch® NexGen Mobile home builder and real estate developer sales teams have the essential contact engagement tools they need anytime, anywhere to ensure they are maximizing every lead.
“Our sales team members are always in the field and having access to their hot prospect information and CRM tools from the easy to use SmartTouch® Mobile app means our sales team can focus on what they do best, selling more homes!”
Jack Bombach, Houston Division President Saratoga Homes
“With the new SmartTouch NexGen Mobile App, we now have all key contact information and engagement tools available on the one device we always have with us, our smartphones. Our entire sales team is delighted to now have such easy access to our most critical CRM features that helps ensure our team never leaves a lead untouched.”
Shant Samtani, Sales Manager Esperanza Homes
NEXGEN MOBILE APP FEATURES
Add or change contacts and contact details
Track hotlist follow-up actions and set appointments with top prospects
Send emails, texts, and make calls from anywhere
Gain valuable insights exploring buyer/agent social sites presence
Log lead details and notes from tours and calls
View key profile preferences to improve follow ups
Update lifecycle stage for better reporting
HOW TO GET STARTED
Already a SmartTouch NexGen CRM Platform client? Great! Your sales team has unlimited use of the mobile app for free! Visit the App Store or Google Play to download the app and give your sales team the contact engagement and lead management tools they need to sell more homes!
Not a SmartTouch NexGen CRM client? Get started today with a base SmartTouch NexGen CRM system for $675/month and get unlimited mobile app use free!