Creative Build to Rent Marketing Solutions Guided by Industry Experts

 

The same experts that manage challenging For Sale marketing programs also put their knowledge to work for our Build to Rent marketing clients. We leverage the effectiveness, efficiency, experience and expertise of our passionate team of real estate marketers to help you differentiate your brand and further enhance the value of your Build to Rent community. From developing a new community or operator brand to planning the lease up and maintenance program, execution, optimization, analysis and reporting, SmartTouch® knows how to support your core business. Our marketing programs are customized to each Build to Rent community situation to ensure an engaging design and a targeted approach that speaks directly to your potential new home renters.

BRAND & IDENTITY
LEASE UP MARKETING
BUILD TO RENT CRM
DIGITAL MARKETING

BUILD TO RENT COMMUNITY BRAND & IDENTITY

Developing your brand story and aligning it your vision is one of our core strengths. We help you define the right look and messaging to ensure that your marketing tells your story in the most impactful way, and most importantly, enable you to standout in the highly competitive build to rent markets. It’s important to ensure consistency throughout your marketing and the exceptional SmartTouch® creative team can help you develop your entire brand story, including imagery, messaging, website, outdoor media, printed materials, and all digital marketing assets to help you attract the ideal renters to your website and communities.

LEASE UP MARKETING PROGRAMS

Getting your new Build to Rent community to 95% occupancy requires a well-planned marketing launch with high impact branding and a strong digital marketing campaign. SmartTouch® will provide your organization with a fully customized lease up marketing program to launch your new community effectively and efficiently to quickly reach your occupancy goals.

CRM FOR BUILD TO RENT HOME COMMUNITIES

Give your sales team back their most important asset, time. With the help of the SmartTouch® CRM, a solution designed specifically for build to rent sales professionals, your team can easily manage new home rentals from one place and seamlessly automate, track and report on sales activities. SmartTouch® NexGen CRM leverages the latest best practices and delivers 90% of the configuration out-of-the-box that span the real estate industry and we make it push button simple to get started with our desktop and our new mobile app by enabling all the workflows you need in two weeks or less. So, all your sales team must do is work the leads while marketing generates the best leads and reengagement campaigns to increase velocity and absorption of leases. Get started today!

ENGAGE CONTACTS AT THE RIGHT-TIME WITH KEY PROFILE DATA
TRACK TOP PROPSPECTS WITH HOTLIST ACTIVITY
CONVERT MORE RENTERS WITH BETTER CUSTOMER EXPERIENCE

The Real Estate CRM designed for Build to Rent sales professionals

DIGITAL MARKETING MAINTENANCE TO OPTIMIZE OCCUPANY

Keeping your leasing at an optimal occupancy of 95% requires ongoing marketing to ensure new renters coming into the market can find your community. At SmartTouch®, we help you work smarter, not harder, with our Build to Rent new home digital marketing maintenance packages that help you get even more value while maximizing your marketing ROI. With comprehensive solutions for automation across your marketing and sales flow, we’ll help you build a foundation for both scalability and improving connections by helping you engage renters with the right touch points throughout the rental journey. Each package includes access to SmartTouch® NexGen CRM, the only industry-specific platform that uniquely supports sales and digital marketing for new Build to Rent communities.

STANDARD
SEM
SEO
$1,750 /mo
PRO
SEM
SOCIAL ORGANIC OR PAID
EMAIL
$3,500 /mo
PREMIUM
SEM
SEO
SOCIAL ORGANIC OR PAID
EMAIL
$5,000 /mo

ALL DIGITAL MARKETING PACKAGES INCLUDE OUR AWARD-WINNING NEW HOME SALES CRM

BUILD A STRONG DIGITAL FOUNDATION
FOR YOUR SALES GROWTH.