SmartTouch® Geo is a breakthrough geofencing technology built specifically for residential home builders and developers.
It combines location-based targeting, tracking, and advertising in one, so you can:
Track homebuyers in real-time from specified target zones
Directly Connect With Captured “In Market” Homebuyers Via Ads On Their Mobile Device
Drive Traffic To Your Model Homes And Convert More Buyers
Traditional location-based marketing solutions, including billboards and community signage are often expensive and deliver limited trackable results. But the advent of the internet has transformed the way homebuyers shop and mobile has forever changed the game.
82% of smartphone users turn to their phones to influence a purchase decision while shopping. SmartTouch® Geo allows you to leverage mobile technology to target your homebuyer where they are real-time, including competitor locations, real estate offices, apartment complexes, and more. You can then track and connect with buyers via ads and drive traffic to your model homes to sell more with less effort. It’s location-based marketing with a tangible ROI.
TARGET YOUR HOMEBUYERS IN MARKET
SmartTouch® Geo may sound like a complex process, but it’s simple in principle - it is location-based marketing for home builders and developers made easy and most importantly, highly effective. You can set up your own SmartTouch® Geo campaign and tracking in three easy steps:
PICK YOUR TARGET ZONES
Target home shoppers where they are located with geofences.
DEFINE CONVERSION ZONES
Choose the model homes or communities you want to send home shoppers to.
TRACK YOUR BUYERS
Track visitors that walk through your conversion zones based on your ads.
HOW SMARTTOUCH® GEO WORKS
Target Locations & Events Where Home Shoppers Gather
Capture Home Shoppers From These Target Zones
SmartTouch® Geo Delivers Your Ad
Track Visitors That Walk Through Your Conversion Zones
GET MORE TOURS FOR AS LOW AS $20 PER UNIT OF TRAFFIC
Why It Works
“The SmartTouch® Geo fencing solution is one of the most compelling pieces of technology we have available in our homebuilder marketing tool kit. We’ve launched a few geofencing campaigns for our Houston communities and are seeing significant results with homebuyer visits to our model homes and an overall lower cost for tour.”
Jack Bombach, Houston Division President Saratoga Homes
“SmartTouch® Geo puts data to tours. They’ve taken the guesswork out of how well a digital ad campaign performs by taking location-based targeting to the next level and making ads trackable and not just clickable.”
Nick Rhodes, President of Esperanza Homes Rhodes Enterprises Inc.
Target locations and events where home shoppers gather. (Competitor model homes, home and garden shows, apartment complexes, relocation providers and more.)
SmartTouch® Geo uses over 30 Exchanges to syndicate, which covers over 95% of ad slots on the web/mobile apps available inside of our network.
Geo-fence visitor counts are available for either your model homes or community, depending on how conversion zones are geofenced.
Traffic can be sent to any desired sales funnel page.
Home builders can set up multiple geo-fences as targeting zones and conversion zones.
Home builder ads are delivered to home shoppers’ devices who enter the target zones. A home shopper’s device can then be tracked as a visit when they enter a conversion zone.
Tracking enables home builders to measure and report on effectiveness of digital ad campaigns.
Convert a Unit of Traffic into your model home for as low as $20.
You can start small and test a few select areas or set up multiple geofencing targets and conversion zones for all of your communities and models with SmartTouch® Geo. We offer competitive pricing packages, starting at $1,500 for 3 target zones gaining you 50,000 impressions (and a conversion as low as $20 cost per tour). You can also provide your own banners or have the seasoned SmartTouch® Marketing Services team create banners for an added cost of $500 per set. Contact us today to learn more about SmartTouch® Geo pricing packages.
$1,500 gets you 3 geofences and 50,000 impressions